News & Resources

Blog

7 Proven Ways Local Small Businesses Can Save Money on Google Ads

by Red, The Motorcycling Marketer | February 3, 2025 | Advertising Wollongong, cost efficient ads, Google Ads | 0 Comments

Why Local Small Businesses Lose Money on Google Ads (and How to Fix It on a Budget) Running Google Ads can feel like a double-edged sword for local small business owners and entrepreneurs. On one hand, it’s a powerful tool to attract customers and grow your business....

Launch a Product Line on a Budget – Startup Marketing Strategies

by Red, The Motorcycling Marketer | January 28, 2025 | Advertising Wollongong, Business Marketing Insights, content marketing, content plan, customer loyalty strategy, Digital Marketing SOPs, Digital marketing wollongong, facebook advertising, free marketing, Google Ads, Lead generation, local social media marketing, marketing starter kit, niche marketing, product launch strategies, Retargeting facebook ads, SEO Fairy Meadow, SEO Wollongong, social media marketing, social media strategy wollongong | 0 Comments

The Outback Challenge Imagine you're standing in the vast Australian Outback. The sun is beating down, you're miles from anywhere, and you have a brilliant idea – a revolutionary new kind of water bottle that filters water as you drink, perfect for adventurers and...

Capturing Attention in a Noisy Digital World of Online Ads

by Red, The Motorcycling Marketer | December 14, 2024 | Advertising Wollongong, attention metrics, user engagement strategies | 0 Comments

Imagine this: You're sitting in Sydney's bustling CBD during your lunch break, scrolling through your social media feed. Within 60 seconds, you’ve already skipped past a dozen ads. One caught your eye for a split second, but the rest? Blurred into oblivion. This is...

Beyond Buzzwords: What Authenticity Means for Your Brand

by Red, The Motorcycling Marketer | May 11, 2024 | Authentic Marketing, marketing consultant Fairy Meadow, Wollongong marketing consultant

A Stroll Through the Farmers' Market The sun was just beginning to crest over the eastern horizon as I wandered through the bustling Farmers' Market. A kaleidoscope of colours and aromas beckoned – vibrant heirloom tomatoes, glistening jars of local honey, and the...

3 Shockingly Effective Ad Platforms CHEAPER Than You Think

by Red, The Motorcycling Marketer | May 3, 2024 | Advertising Wollongong, cost efficient ads, LinkedIn Ads, podcast advertising, TikTok ads

By: Red, Your Online Advertising Specialist 👈🫶 Picture This… Sarah's heart sinks. She just spent a chunk of her marketing budget on a splashy magazine ad for her Wollongong-based fitness studio. Weeks go by, and … crickets. Sure, a few people might mention the ad, but...

DIY Growth Plan vs. Expert Help: Which Fits Your SME?

by Red, The Motorcycling Marketer | Mar 30, 2024 | Lead generation, marketing consultant Fairy Meadow, SME Growth Plans

Tired of Feeling Stuck? How a Growth Plan for your SME Sets You Free Imagine this: You're staring at a mountain of potential. Your Small to Medium - Sized Enterprise (SME) is brimming with possibilities, but the sheer scale of growth feels overwhelming. You know you...