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Retargeting Done Right: Aussie Strategies That Don’t Feel Creepy

by Red/Marketer with a Soul | Mar 16, 2024 | Advertising Wollongong, Customer experience wollongong, customer loyalty programs, customer loyalty strategy, customer retention strategy, facebook advertising, Retargeting facebook ads

Boost Sales with Retargeting: Turn Window Shoppers into Buyers!

Imagine browsing online for your dream vacation – a luxurious escape to the Whitsunday Islands. You find the perfect resort, picture yourself snorkeling in crystal-clear waters…but then work calls, the kids need dinner, and poof! The vacation dream gets pushed aside.

Wouldn’t it be amazing if a few days later, an ad for that exact resort pops up on your Facebook feed with a special discount? That’s the magic of retargeting – reminding Aussies who showed interest in your product or brand and giving them a nudge to return.

Retargeting has become even more essential in Australia, with a whopping 98% of website visitors leaving without making a purchase Source: Invespcro. Let’s re-engage those potential customers!

Building Your Retargeting Audiences: The Foundation

You can’t retarget without knowing WHO to target. Facebook offers immense flexibility:

Website Visitors: The classic. Install the Facebook Pixel (bit of code on your website) to start tracking visitors. You can even target visitors to specific pages! Someone who looked at your pricing is a hotter lead than someone who only glimpsed your home page.
Video Watchers: Aussies love video – a trend Facebook lets you capitalise on. Target people who watched a certain percentage of your videos about a specific product or service.
Customer Lists: Got an email list? Upload it! Target previous customers for new offers or to revive lapsed ones with incentives.
Engagement Retargeting: Did someone like your Page, interact with a post, or attend your Facebook event? They’re already showing brand connection and are ripe for retargeting.

The Aussie Angle: Location-Based Retargeting

Did you know you can target Australians who were physically near your store recently? Great for brick-and-mortar businesses! Or, target Aussies who like pages related to your city. This goes beyond basic interests to indicate true “local” intent.

Dynamic Ads: The Personalised Touch

These take retargeting to the next level! Instead of a generic “Come Back!” ad, dynamic ads show the exact product or service the person viewed. Key for Aussies with short attention spans or browsing lots of similar options.

Think of it like that Whitsunday Islands resort ad displaying the specific room type and dates the person searched for. That’s way more likely to convert than just their logo.

Crafting Retargeting Messages That Work

Don’t just repeat what they already saw. Here’s where you get creative to win back those Aussie customers:

Scarcity as a Tool: “Limited Time Offer,” “Only a Few Rooms Left” taps into the Aussie fear of missing out (FOMO) and prompts action.
Address Objections: Did someone leave their cart full? A retargeting ad with “Free Shipping” or “Easy Returns” lessens hesitation.
Social Proof is Powerful: Testimonials or user-generated content in ads builds trust, reminding Aussies others enjoy your product.
Multi-Stage Retargeting: For bigger purchases, create a series of ads. The first reintroduces the product, the second might be customer reviews, the third a compelling discount.

The Retargeting Trap to Avoid: Frequency Fatigue

Seeing the same ad NON-STOP is annoying. Australians will tune it out, or worse, view your brand negatively. Here’s how to avoid this:

Frequency Caps: Facebook lets you limit how often someone sees your ad in a given period.
Ad Variations: Change up images and copy to keep things fresh, even for the same audience.
Time Limits: Run retargeting campaigns for a specific duration, then give it a rest.
Exclusion Audiences: Exclude people who already bought–you don’t want to retarget a paying customer who needs support, not another sales pitch!

Retargeting Success Stories: Aussie Edition

Need some inspiration? Here are examples adapted to the Australian market:

Local Gym: Retarget Aussies who visited the “Membership” page with a free class pass ad, focusing on location (“Join your neighborhood gym!”)
Ecommerce Fashion: Abandoned cart? Retarget with the item AND a discount, but make it time-sensitive (“10% off your order, expires in 24 hours!”)
Travel Company: Australians who watched a video on “Ultimate Aussie Roadtrips” get retargeted with blog posts about the top routes or special rental car deals.

Beyond the Blog: Retargeting Isn’t One-Size-Fits-All

Industry Matters: Australian B2B audiences have longer decision cycles. Retargeting there might be less about immediate sales, more about staying top-of-mind.
Budget Conscious? Retargeting engaged Page followers is cost-effective. They already know you, making them warmer leads.
The Pixel Power: Truly effective retargeting requires the Pixel on your website for the most detailed tracking. If installing code is intimidating, here’s your access to our “professional grade SOP’s library” that will give you a comprehensive, easy to follow guide on exactly to do that and so much more!

Remember, retargeting is about building relationships with potential customers in Australia, not just nagging them. Share your retargeting success stories or biggest challenges in the comments below!

I hope this serves you,

Red

Drop us a Line 📞 1300 902 588 or send us a query

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Optimise Your Startup Growth with Seniors As A Service.

by Red/Marketer with a Soul | Nov 26, 2023 | customer loyalty strategy, Digital marketing wollongong, NSW Seniors Card, Over 50s business owners, Seniors As A Sevice

Intro

In today’s dynamic business landscape, age is becoming a non-issue, and entrepreneurship is not limited to the younger generation. Seniorpreneurs, or entrepreneurs over 50, are showing great potential in starting and growing businesses. If you belong to this vibrant group, YBR Marketing’s Seniors As A Service (SaaS) is a specially tailored service aiming to give your startup the thundering launch and steady growth it deserves. As an experienced marketing consultant, I can vouch for the significant impact that thoughtfully crafted strategies and attentive support, such as those found in YBR Marketing’s SaaS, have on the success of seniorpreneurs.

An Insight into YBR Marketing’s Seniors As A Service

Established on the premise that age shouldn’t be a barrier to entrepreneurial success, YBR Marketing has developed Seniors As A Service to help seniorpreneurs weave through the distinctive challenges they might face while starting or expanding a business.

Discount for Seniors, By Seniors

The highlight of YBR Marketing’s SaaS offering is a magnanimous 15% discount on all services, exclusively available to Senior Card holders. This tangible expression of support aids the 60 and over seniorpreneurs in making strides in their proud journey, without worrying about straying beyond their budget constraints. After all, who wouldn’t appreciate the fantastic fusion of senior’s wisdom and a helpful price reduction?

Commitment to Satisfaction

In the digital marketing industry, customer satisfaction is a cornerstone of success. Ensuring that services meet or exceed customer expectations is not just a plus, but a necessity. YBR Marketing embeds this principle into their SaaS offering by guaranteeing that the services you receive will surpass your expectations. It’s a pivotal assurance that places YBR Marketing as a reliable partner in your seniorpreneurial journey.

How YBR’s Saas Can Fuel Your Business Dreams

YBR’s SaaS product, designed with prudence and care, can serve as your business accelerator, helping turn your entrepreneurial dreams into reality.

Expert Support for Product Launch

Product or service launches represent significant milestones in an entrepreneur’s timeline. They mark the culmination of hours of hard work—brainstorming ideas, countless trial and error sessions, and the constant tweaking of the product or service until it’s perfected for the market. However, making a successful entry into the market requires more than just an excellent product or service; it calls for an understanding of the market, customer behavior, needs, and delivering the right message in compelling ways – a task that YBR’s SaaS is designed to handle effectively.

From identifying your target market to crafting outreach strategies that truly resonate, YBR’s SaaS is your captain navigating your product towards a successful launch. Their carefully curated launch strategies ensure that your product steps into the spotlight amidst applause, strengthening its position in the marketplace right from the start.

Easing the Path for Seniorpreneurs

Despite the exciting opportunities, entrepreneurship can bring challenges that may sometimes stump even the most spirited seniorpreneurs. It’s these challenges where YBR Marketing’s SaaS steps in to help pave your path, transforming obstacles into opportunities for growth.

YBR’s SaaS emcompasses a rich variety of services to navigate through the unique challenges of seniorpreneurs. Offering tailored strategies and delivering personalised experiences, the SaaS platform stands alongside you as a reliable ally, empowering you to make informed decisions, mitigate risks and seize potential opportunities that pave the pathway to success.

Experience Speaks: Success Story of a Seniorpreneur Using YBR Marketing’s SaaS

If you’re looking for proof of the wonders YBR’s SaaS can do, look at the success story of Samantha Willis, the dynamic founder of Golden Age Artisans. Samantha’s tale is that of an inspiring seniorpreneur who dared to dream and dared to make it come true.

Samantha’s entrepreneurial journey started post-retirement when she decided to turn her long-nurtured hobby into a full-fledged business. Golden Age Artisans was born with a vision to provide handcrafted art pieces that echo tradition while exuding modernity. But Samantha quickly realised that turning an idea into a thriving business is a tricky process, especially in the digital age. She had the product, the passion, and the tenacity, but she needed a professional touch to launch her dream into the market.

That’s when she discovered YBR Marketing’s Seniors As A Service. Rapid growth followed their partnership. YBR Marketing offered stellar support and customised marketing strategies, tailored to Samantha’s unique business needs and objectives. They guided her towards understanding and leveraging digital trends, widening her customer outreach, tuning her branding, and helped streamline her business operations.

Their constant support and guidance escalated Golden Age Artisans from a wonderful idea to a successful business. Samantha’s story is a proud testament to the business acceleration and growth potential of YBR Marketing’s SaaS product.

Embrace the Future with YBR’s Seniors As A Service

By now, the picture is clear: as a seniorpreneur, you bring to the table a wealth of experience, wisdom, and resilience that sets you apart. Partnering with a service such as YBR’s SaaS can provide the strategic support and tools to help turn your entrepreneurial aspirations into tangible success.

The blend of a special discount for seniors, tailor-made strategies, flexible budget options and a sincere guarantee of satisfaction makes YBR Marketing’s Seniors As A Service a wise low cost investment for every seniorpreneur.

Lend a decisive thrust to your entrepreneurial journey by contacting YBR Marketing at 1300 902 588 or send them an email at info@ybrmarketing.com.au. Join the growing group of seniorpreneurs who’ve harnessed the power of digital marketing to energise their startups and steer them towards a bright future. As you venture into or continue your journey of entrepreneurship, remember that each day is a ticket to a new beginning. With YBR’s SaaS, you’ll find every sunrise holding a promise of growth, innovation, and triumph.

“Hi John Haggarty, founder of YBR Marketing, here. Thank you for taking the time to read our article about our latest product offering, Seniors As A Service (SaaS). It’s a service that we’ve specifically designed for seniorpreneurs like you, who are on a journey to turn their dreams into reality.

As experienced marketers, we understand the unique challenges that senior entrepreneurs face, and we’re committed to offering personalised solutions to ensure your business growth. Your story, passion, and dedication inspire us, and we want to support you every step of the way.

If YBR Marketing’s SaaS sounds like a great match for your venture, we would love to discuss how it could propel your business to new heights. Feel free to reach out to our team at 1300 902 588, or email us at info@ybrmarketing.com.au. Let’s work together to make your entrepreneurial journey a successful and fulfilling experience.

Once again, thank you for reading, and I look forward to collaborating with you soon”

Kind regards,

John Haggarty
Founder, YBR Marketing

Importance of a Customer Retention Strategy

by Red/Marketer with a Soul | Sep 16, 2021 | Customer experience wollongong, customer loyalty programs, customer loyalty strategy, customer retention strategy

Understanding The Metrics

Customer retention is critical — particularly for B2B companies. But unfortunately, building a sound customer retention strategy isn’t a high priority for many businesses.

While it is important to understand the number of customers that leave in a given period of time, it is equally important to understand the impact of these customers on your income.
Retention and churn rates can help you understand why the customers are leaving you and how to make appropriate adjustments in order to keep them happy enough to stay.
So I thought I would put together a few metrics you should really take notice of with your business.

Revenue Churn Rate refers to the percentage of revenue your business loses from its existing customers over a given period of time.
Gross revenue retention (GRR) is the amount of recurring revenue in a given period of time that is lost due to fluctuations in exchange rate, downselling or selling a cheaper product than the one you intended to sell to the customer.
As already mentioned, the churn rate is a measure of how many percent of your customers no longer do business with you over a certain period of time.

The simplest measure of customer loyalty is your company’s customer churn rate, Click here for your Free Calculator which refers to the rate at which customers stop doing business with you.
Your loyalty rate is the opposite of your churn rate and measures how many of your customers go into a competitor or stop buying within the same period.

Customer loyalty rates measure the number of customers a company holds over a given period of time.
Retention metrics are useful for companies with subscription-based customers, but not as relevant for companies with longer customer lifecycles, such as car dealerships. SaaS (software as a service) retention is a key metric that measures the percentage of customers that you retain over a period of time and shows current and future revenues.

Repeat Buyer Rate is the percentage of customers who have been with the company or company since their first purchase. To calculate your repeat rate, divide the number of customers who made multiple purchases over a period of time (the total number of customers in this period) and multiply by 100 to get a percentage number. This is the percentage of your customer base that has made more than one purchase.

Loyal Customer Rate measures the number of customers who repeatedly shop with you within a certain period of time. It can be calculated by dividing the number of regular customers by the total number of customers.

Developing a STOP THE CHURN Strategy

With this knowledge, it is easy to design retention strategies that increase customers “desire to purchase and maximize sales. It’s estimated that a mere 5 percent increase in customer loyalty can lead to a 25-95 percent increase in sales, thus customer loyalty is an invaluable metric which also happens to be a useful measure of customer loyalty.

It’s a good idea to evaluate your switching rate (the rate at which a customer will change brand or products) semi-regularly to keep the pulse of how customers respond to your retention and marketing efforts. To be more effective,
I recommend calculating your RPP rate (Retention per product) for different purchases to better understand where your customer journey starts and ends. If you keep an eye on these metrics, you can estimate where customers are crashing on their journey and give you the opportunity to take preventive action.

This new metric, known as Customer Experience Score, focuses on customer experience of your product or service over a period of time and examines how you can add improvement to retain customers. Customer loyalty measurements give your company an insight into whether you are able to meet customer needs over time.

Monitoring retention ratios is critical for a company to understand the lifelong customer benefit and quantify the effectiveness of its marketing strategy and customer service programs. For example, your organization should look at customer loyalty metrics such as customer lifespan and churn rate. Customer loyalty measurements and how they are carried out: Look for important customer loyalty indicators such as customer service life, value and return on investment.

Remember that it is cheaper and more efficient to increase the turnover of existing customers than new acquisitions. The money, time and effort to attract new customers is wasted if you do not keep your existing customers.

Understanding the bond is important because it gives you an insight into how your customers think about renewing their business with you. The primary metrics for understanding customer loyalty are the loyalty rate and churn rate, these metrics can tell you everything you need to know about why customers return or go. Retention rates are an important measure of the success of your entire loyalty marketing strategy, but to get a full picture, you need to understand why your customers choose to return or not.

It is important that loyalty indicators show how satisfied customers with your product or service are and how willing they are to try out competitors in your market.

It is important to know how many loyal customers you have because part of your turnover is customer-oriented. Your performance is measured by the number of monthly recurring revenues (MRR) from new accounts and business opportunities and not by customer satisfaction. Return on sales gives you an idea of how healthy the loyalty strategy is that works.

John