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3 Shockingly Effective Ad Platforms CHEAPER Than You Think

3 Shockingly Effective Ad Platforms CHEAPER Than You Think

by | May 3, 2024 | Advertising Wollongong, cost efficient ads, LinkedIn Ads, podcast advertising, TikTok ads

By: Red, Your Online Advertising Specialist 👈🫶

Picture This…

Sarah’s heart sinks. She just spent a chunk of her marketing budget on a splashy magazine ad for her Wollongong-based fitness studio. Weeks go by, and … crickets. Sure, a few people might mention the ad, but she’s nowhere close to seeing a decent return on that investment. If only there were ways to get killer results without breaking the bank…

Spoiler alert: there are! I’ve been helping businesses crush their advertising goals for a few years now, and honestly, I get a little frustrated when people think dumping money into traditional channels is the only way to succeed. Those old methods can be effective, but they aren’t the be-all and end-all anymore.

In 2024, the playing field has changed. There are some seriously under-the-radar advertising platforms that will give you a massive edge without draining your wallet. Ready to level up? Let’s dive into those hidden gems!

The Hidden Killers: Your Secret Weapons

Think about it: TV commercials? Mass appeal, but with sky-high price tags (and who actually watches them anymore?). Print ads? They might get some eyeballs, but are you reaching the RIGHT ones?

Now, here’s the shocker – there are platforms with super-targeted reach, engaged audiences, and… drumroll… way more budget-friendly price points. Yep, I’m talking about the underdog platforms that could seriously transform your business.

So, which three are we looking at today? Hold your horses! I’ll reveal all. But first, let’s dig into why they are such a big deal.

Power #1: Reaching Your Perfect Peeps

Ever feel like you’re shouting into a void with traditional advertising? Those expensive methods often lack precise targeting. These underappreciated platforms, though? They are laser-focused. Think finding your ideal customers based on interests, demographics, behaviors, and a whole lot more.

Power #2: Bang for Your Buck

Get ready for a pleasant surprise. These platforms often have budget-friendly options for campaigns of all sizes. We’re talking about getting way more mileage out of your marketing dollars than a single TV slot would even come close to.

Power #3: Hello, Engaged Audience!

People scrolling their social feeds or actively listening to a podcast are way more in the zone to interact with your brand than someone passively flipping through a magazine. These platforms let you tap into those engaged audiences, opening huge doors for connection and conversion.

Unveiling Platform #1: TikTok Ads (It’s Not Just for Teens)

If you thought TikTok was all dance challenges and lip-syncing, think again. This platform is a goldmine… if you know how to use it. Did you know that 40% of Australian TikTok users are between the ages of 25-49? This isn’t just a Gen Z hangout anymore.

Why TikTok Ads Rock in 2024?

  • Viral Potential: Catch the right trend with a snappy video ad, and BAM! You could reach a massive audience organically plus your paid campaigns get a serious boost.
  • Creative AF: TikTok thrives on short, catchy, and authentic content. No need for fancy production – relatable often beats polished here.
  • Audience on the Rise: TikTok is exploding in Australia, offering access to a constantly growing, diverse user base.

Real-Life Win: The Skincare Brand That Gained a Cult Following

A Sydney-based skincare company focusing on natural ingredients was struggling to stand out. Enter TikTok Ads. They started with simple videos demonstrating product routines and highlighting key benefits. It wasn’t long before one video went micro-viral, leading to a spike in sales and a whole community of loyal customers. Try before you buy? Tik Tok for Business

Unveiling Platform #2: LinkedIn Ads (The B2B Powerhouse)

OK, if you’re targeting professionals, LinkedIn Ads are your new best friend. This platform is the ultimate for hyper-targeting based on job titles, industries, company size, and more. Think reaching those decision-makers who can make big things happen for your business.

LinkedIn’s Winning Combo

  • Laser-Focused Reach: Goodbye, random eyeballs. Hello, finding peeps who actually need your solution.
  • Conversation Starters: LinkedIn’s messaging ads are fantastic for lead generation and starting those high-value conversations.
  • Building Authority: This platform is perfect for establishing yourself as a thought leader in your industry – content is king here!

Real-Life Win: The Software Company That Slashed Their Lead Costs

A tech startup was relying on Google Ads but found the cost-per-lead outrageous. They switched gears to LinkedIn, targeting specific job titles in their niche. Suddenly, they were getting quality leads for a third of the price AND building industry recognition in the process. LinkedIn Ads

Unveiling Platform #3: Podcast Ads (Build That Trust Factor)

Podcasts are having a serious moment. According to Finder, in 2023 over 5 million Aussies tune in every week. People are hooked on these shows, creating a powerful sense of connection with the hosts and the brands they talk about.

Why Podcast Ads Are Worth Your Attention:

  • Intimate Connection: Podcast listeners are loyal and trust their favorite hosts. Sponsor a show relevant to your target audience, and you’ll tap into that built-in trust factor.
  • Niche Power: There are podcasts for every interest imaginable. Partner with the right one, and you’re in front of your ideal customer base.
  • The “Australian-ness” Factor: Aussies are embracing podcasts big time. Sponsor a local one for added authenticity.

Real-Life Win: The Fitness Equipment Brand That Became the Go-To

An online retailer selling home workout gear was having trouble with Facebook Ads. Their targeting was okay, but they lacked that “oomph.” They sponsored a popular Aussie fitness podcast. The host wove in genuine mentions, and sales skyrocketed, plus they gained brand recognition as the home workout solution. Like to “dip your toes” in the podcast waters for free? Then Buzzsprout is your oasis.

Don’t Stop There! Strategy Is STILL Queen

Alright, I’ve revealed the big three. But here’s the deal: these platforms are AMAZING, but a solid strategy is still crucial. That means:

  • Deep Customer Dive: Who the heck are you even trying to reach? Get crystal clear on your ideal customers to tailor your ads perfectly.
  • Goals, Goals, Goals: Are you after brand awareness, leads, or sales? Your strategy changes based on your aims.
  • Killer Content: The best platform in the world won’t help if your ads are snoozefests. Focus on value and authenticity.

The Final Word: Take That Leap

Look, these platforms might feel a little out of your comfort zone, especially if you’re used to the “old ways.” But trust me, the payoff can be huge. Imagine getting better results while spending LESS…that’s the magic here!

Give these hidden gems a try. Start with small, focused campaigns and track your progress. Feeling overwhelmed? That’s where peeps like me come in! I’m always here to help you develop a killer advertising strategy that fits your unique business.

Where to find me: Hit me up at our Website or Social Handles 👇👇

I hopes this serves you 😀
Red 

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DIY Growth Plan vs. Expert Help: Which Fits Your SME?

DIY Growth Plan vs. Expert Help: Which Fits Your SME?

by | Mar 30, 2024 | Lead generation, marketing consultant Fairy Meadow, SME Growth Plans

Tired of Feeling Stuck? How a Growth Plan for your SME Sets You Free

Imagine this: You’re staring at a mountain of potential. Your Small to Medium – Sized Enterprise (SME) is brimming with possibilities, but the sheer scale of growth feels overwhelming. You know you need a plan, a roadmap to take your business to the next level. But where do you even begin?

This is the reality for countless Australian small and medium-sized enterprises (SMEs). According to a recent report by the Australian Bureau of Statistics (ABS), SMEs make up a staggering 99.8% of all Australian businesses. Source: ABS, Australian Small Business Statistics, 2023. That’s a massive pool of entrepreneurs yearning to propel their ventures forward. The good news? A well-crafted growth plan is the key that unlocks that potential.

However, crafting a growth plan isn’t a one-size-fits-all endeavor. The question then becomes: DIY or “Done With You”? This blog explores the nuances of both approaches, delving into often overlooked aspects to help you find the perfect support system for your SME’s unique climb.

The DIY Route: Building Your Own Ascent

The DIY approach is a self-reliant journey. You take the reins, researching, strategising, and implementing your growth plan on your own terms. This offers several advantages:

  • Cost-Effectiveness: DIY avoids upfront consulting fees, making it a budget-friendly option.
  • Autonomy: You have complete control over the plan’s direction and pace, ensuring alignment with your vision.
  • Learning Experience: The process itself becomes a valuable learning curve, building your knowledge and confidence.

But here’s the flip side:

  • Time Commitment: Researching strategies, analysing data, and crafting a comprehensive plan demands significant time investment. For busy SME owners, this can be a major hurdle.
  • Knowledge Gap: You might lack specific expertise in crucial areas, leading to potential blind spots in your plan.
  • Accountability Factor: The absence of external guidance can make it harder to stay on track and motivated.

The “Done With You” Approach: Partnering for Peak Performance

The “Done With You” model bridges the gap between complete autonomy and fully outsourced services. Here, you collaborate with a consultant or coach who guides you through the growth plan creation process. It offers numerous benefits:

  • Expert Insights: You gain access to valuable knowledge and experience, ensuring your plan is grounded in best practices.
  • Streamlined Process: The consultant facilitates the process, saving you valuable time and streamlining implementation.
  • Accountability Partner: Your coach provides ongoing support, keeping you motivated and focused on achieving your goals.

However, there are some considerations:

  • Cost: This approach typically involves fees for the consultant’s services.
  • Adaptability: While the plan is tailored to your needs, it might not offer the same level of hands-on control as a DIY approach.
  • Finding the Right Fit: Selecting the right consultant with the expertise and experience aligned with your vision is crucial.

Beyond the Basics: Uncovering the Hidden Considerations

Most blogs typically stop here, outlining the pros and cons of each approach. However, there’s a crucial layer often missed – the hidden considerations that determine the right fit for your SME. Here are some key factors to ponder:

  • Your Stage of Growth: Are you a young startup laying the foundation? A well-established business seeking expansion? Your needs will change depending on where you are in the journey.
  • Your Skillset and Time Availability: Honest self-assessment is critical. Do you possess the necessary expertise for a DIY approach, or can you spare the time investment?
  • Your Leadership Style: Do you thrive on independent decision-making or benefit from collaborative brainstorming and expert guidance?
  • The Complexity of Your Growth Goals: A simple market expansion plan might be DIY-friendly, while a complex digital transformation might require the expertise of a “Done With You” partner.
  • Your Learning Preferences: Do you learn best by diving in headfirst or by having a mentor guide you through the process?

Unveiling the “Goldilocks Zone” of Growth Plan Support

Ultimately, the ideal approach lies somewhere on a spectrum – not a rigid binary choice. The “Goldilocks Zone” of growth plan support exists where the level of assistance perfectly matches your unique needs and resources. Here’s where some creative thinking comes in:

  • Hybrid Approach: Consider a blend. Start DIY, but engage a “consultant” for specific areas requiring expertise or an objective perspective.
  • Phased Approach: Begin with a DIY plan for a foundational level of growth. As your goals become more complex, transition to a “Done With You” approach.
  • “In-the-Trenches” Support: Perhaps a full-fledged “Done With You” consultant feels premature. Engage a specialist for an hourly consultation for tackling specific challenges within your DIY plan.

Real-World SME Stories: Finding Their Path

Sometimes the best way to make a decision is by witnessing it in action. Let’s look at two scenarios:

  • SME #1: The Solopreneur Connie runs a thriving handmade jewelry business from her studio. She dreams of building an e-commerce platform and expanding her online presence. With a limited budget but strong creative skills, Connie opts for a phased approach. She learns the basics of web design and online marketing on her own, seeking targeted hourly consultations from a specialist to fine-tune her online store and SEO strategy.
  • SME #2: The Legacy Business Tom recently took over his family’s manufacturing company, eager to breathe new life into it. He recognises the need for modernising processes, updating branding, and pursuing new markets. Tom engages a consultant in a “Done With You” collaboration. This allows him to guide the strategic direction while leveraging the consultant’s expertise for market analysis, process optimisation, and developing a refreshed marketing strategy.

Making the Call: When to Pivot

Even the best-laid plans might need adjustment as circumstances change. How do you recognise the right time to shift your approach? Watch out for these signs:

  • Slow Progress or Stagnation: If your DIY approach isn’t yielding results after a reasonable time, it’s time to reassess.
  • Rising Complexity: As your goals scale, you might encounter areas outside your expertise, warranting additional support.
  • The “Lost at Sea” Feeling: If you find yourself overwhelmed or confused about the next steps, seeking guidance can be transformative.
  • Unexpected Opportunities: If a major opportunity emerges (like a potential partnership or expansion deal), bringing an experienced consultant onboard can ensure you strategically leverage it.

The Power of the Right Partnership

Choosing the right level of support for your SME growth plan is a crucial business decision. Remember, it’s not about DIY being inherently “good” or “bad”. It’s about self-awareness, understanding your needs, and finding the perfect approach to help your business ascend to the next level. With the insights in this guide and an honest evaluation of your unique situation, you’ll unlock the path to sustainable growth for your SME.

Wishing you epic wins for your SME!!

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Aussie Lead Gen: Crack the Code in 2024

Aussie Lead Gen: Crack the Code in 2024

by | Mar 24, 2024 | facebook advertising, Google Ads, hyper-local content marketing, Lead generation

The Lead Gen Powerhouses: Proven Tactics That Convert

Imagine this: You’re a passionate Aussie entrepreneur, running a thriving business. You’ve poured your heart and soul into crafting a fantastic product or service, but the leads just aren’t flowing in like you’d hoped. Statistics show you’re not alone. A recent study by HubSpot Australia: revealed that 52% of Australian marketers struggle to generate enough leads.

That’s where the magic of lead generation (lead gen) comes in. But with the ever-evolving marketing landscape and unique nuances of the Australian market, generic lead gen strategies might not be enough. Here’s where we delve into the “Aussie Angle,” exploring tactics specifically designed to resonate with Australian customers and boost your lead generation efforts in 2024.

The Australian Consumer: Understanding Your Audience

Before diving into specific tactics, let’s understand who we’re trying to reach. Australian consumers are known for their value-driven nature, placing a high importance on quality, authenticity, and supporting local businesses. A Roy Morgan: https://www.roymorgan.com.au/ consumer survey found that 82% of Australians prefer to buy from local businesses if the price and quality are comparable. This means your lead gen efforts need to showcase the value proposition of your offering and establish trust with potential customers.

Another crucial factor is the mobile-first mentality of Australians. According to Statista: https://www.statista.com/ over 23 million Australians use smartphones – that’s 92% of the population! This translates to a need for lead gen strategies that are optimised for mobile devices, from landing page design to lead capture forms.

These insights form the foundation for our Aussie-centric lead gen tactics. Let’s explore some approaches that go beyond the usual suspects.

Beyond the Basics: Lead Gen Tactics That Pack a Punch Down Under

1.Leverage the Power of Hyperlocal Content Marketing

Gone are the days of generic content that appeals to everyone. Today’s savvy Australian consumers crave information that’s relevant to their specific needs and location. This is where hyperlocal content marketing shines.

What it is: Creating targeted content that addresses the challenges and interests of a specific geographic area within Australia. Think blog posts on “The Best Local Restaurants in Wollongong” or webinars on “Compliance Tips for Small Businesses in Sydney.”

Why it works: Hyperlocal content demonstrates your understanding of the local market and positions you as a trusted advisor. Additionally, with Australians spending a significant amount of time on their phones, local search engine optimisation (SEO) becomes crucial.

How to implement it: Focus on long-tail keywords that are specific to your location and industry. Partner with local influencers or businesses for content creation. Utilise social media platforms like Facebook Groups and local community forums to engage with potential customers.

Example: A Wollongong-based accounting firm creates a series of blog posts on tax implications for different Australian property types, targeted towards suburbs with high homeownership rates.

2. Embrace the Rise of “Shoppable” Social Media

The lines between social media and e-commerce are blurring in Australia. Platforms like Instagram and Facebook are now facilitating seamless shopping experiences. This opens exciting lead gen possibilities.

What it is: Utilising built-in features like Instagram Shopping and Facebook Shops to showcase your products or services directly within the social media platform.

Why it works: Shopable social media removes friction from the buying journey, allowing Australians to make impulse purchases while scrolling through their feeds. It’s also a great way to capture leads through features like “Save for Later” or product inquiries.

How to implement it: Invest in high-quality product photography and engaging video content. Utilise social listening to understand your audience’s needs and interests. Run targeted social media ads to reach a wider audience.

Example: An Australian activewear brand uses Instagram Reels showcasing their clothing in action at popular local hiking spots. Viewers can directly access the product page within the app for easy purchase.

3. Build Trust with Customer Testimonials & Case Studies

As we mentioned earlier, trust is paramount for Australian consumers. Showcasing the positive experiences of existing customers is a powerful way to build that trust and generate leads.

What it is: Utilising customer testimonials, case studies, and success stories to demonstrate the value your product or service provides.

Why it works: Hearing positive experiences from others resonates strongly with Australians. It provides social proof and gives potential customers a clearer understanding of how your offering could help them.


How to implement it: Feature short testimonials on your website, landing pages, and social media. Develop longer case studies showcasing how you helped specific Australian businesses solve a problem or achieve a goal using your product or service.

Example: A Fairy Meadow-based marketing agency features a client case study highlighting how they helped a local café increase online bookings by 30% through a targeted Google Ads campaign.

The Aussie Edge: Channels Often Overlooked

4. The Untapped Potential of Podcasts

Podcasts are all the rage in Australia, with listenership steadily increasing. They provide an intimate setting for building relationships with your target market.

What it is: Partnering with relevant podcasts as a sponsor or guest to reach a niche audience. Create your own podcast focused on your industry’s pain points with an emphasis on providing value to listeners.

Why it works: Podcasts create a sense of community, with Australians feeling personally connected to their favorite hosts. Sponsoring a popular podcast allows you to tap into that pre-built audience and generate highly qualified leads.

How to implement it: Research podcasts that align with your target audience. Explore guest opportunities to showcase your expertise, or consider a branded podcast segment where you answer frequently asked industry questions.

Example: A Wollongong-based e-commerce consultant sponsors a podcast focused on retail trends, regularly offering insights and practical advice to Australian e-commerce businesses.

5. SMS Marketing: Permission is Key

While text messaging might seem like a dated channel, SMS marketing can be powerful in the Australian market when done right, with a focus on gaining explicit consent and providing value.

What it is: Utilising SMS to send promotional offers, personalised messages, or appointment reminders directly to potential customers who have opted-in.

Why it works: Australians are highly engaged with their phones, and SMS boasts open rates far exceeding email marketing. “According to a survey by Swift Digital, the SMS open rate for Australia is a whooping 94%!” It’s a direct and personal way to reach customers, especially for time-sensitive updates or local promotions.

How to implement it: Offer a clear incentive for customers to opt-in, such as exclusive discounts or early access. Use SMS to complement your existing marketing channels rather than replace them. Always prioritise permission and provide a clear “unsubscribe” or “opt out” option.

Example: A Sydney-based florist allows website visitors to sign up for text alerts about daily flash sales on popular bouquets, with limited-time availability to prompt immediate action.

Additional Considerations for Aussie Lead Gen Success

  • Privacy: Australian businesses must adhere to strict data privacy regulations. This means always gaining clear consent before collecting customer information. Consider offering transparent privacy options and emphasising your commitment to ethical data practices.

  • Personalisation: Australian consumers value authentic, personalised connections with brands. Go beyond basic segmentation and tailor lead gen efforts based on demographics, behaviors, and interests. Use dynamic content on landing pages or personalised email subject lines to reflect their preferences.

  • Patience & Measurement: Lead generation, like fine wine, takes time to mature. Track your results, experiment with different channels, and refine strategies over time. Don’t be discouraged by initial setbacks – consistency is key to maximising your lead generation potential.

The Aussie Journey Continues

As with any marketing endeavor, success comes from relentless testing and evolving with the ever-changing marketplace. These “Aussie Angle” tactics will help you stand out and resonate with a discerning local or national audience. 

In today’s post, we took a deep dive into the Aussie marketing landscape. Generic strategies won’t cut it anymore! We discussed why hyperlocal content, shoppable social media, and trust-building tactics are crucial for winning over Aussie customers in 2024 and beyond.

Feeling inspired to up your marketing game? We’re pumped! But remember, execution is everything. Don’t be afraid to ask for help – that’s what YBR Marketing is here for. 😎

Ready to turn those marketing ideas into real-world results? Book a free strategy session with our team, and let’s make it happen! Click Here

Let’s spark discussion below – feel free to share your successful lead generation tactics or unique challenges as an Aussie business!

I hope this serves you, 🫶

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Retargeting Done Right: Aussie Strategies That Don’t Feel Creepy

Retargeting Done Right: Aussie Strategies That Don’t Feel Creepy

by | Mar 16, 2024 | Advertising Wollongong, Customer experience wollongong, customer loyalty programs, customer loyalty strategy, customer retention strategy, facebook advertising, Retargeting facebook ads

Boost Sales with Retargeting: Turn Window Shoppers into Buyers!

Imagine browsing online for your dream vacation – a luxurious escape to the Whitsunday Islands. You find the perfect resort, picture yourself snorkeling in crystal-clear waters…but then work calls, the kids need dinner, and poof! The vacation dream gets pushed aside.

Wouldn’t it be amazing if a few days later, an ad for that exact resort pops up on your Facebook feed with a special discount? That’s the magic of retargeting – reminding Aussies who showed interest in your product or brand and giving them a nudge to return.

Retargeting has become even more essential in Australia, with a whopping 98% of website visitors leaving without making a purchase Source: Invespcro. Let’s re-engage those potential customers!

Building Your Retargeting Audiences: The Foundation

You can’t retarget without knowing WHO to target. Facebook offers immense flexibility:

  • Website Visitors: The classic. Install the Facebook Pixel (bit of code on your website) to start tracking visitors. You can even target visitors to specific pages! Someone who looked at your pricing is a hotter lead than someone who only glimpsed your home page.

  • Video Watchers: Aussies love video – a trend Facebook lets you capitalise on. Target people who watched a certain percentage of your videos about a specific product or service.

  • Customer Lists: Got an email list? Upload it! Target previous customers for new offers or to revive lapsed ones with incentives.

  • Engagement Retargeting: Did someone like your Page, interact with a post, or attend your Facebook event? They’re already showing brand connection and are ripe for retargeting.

The Aussie Angle: Location-Based Retargeting

Did you know you can target Australians who were physically near your store recently? Great for brick-and-mortar businesses! Or, target Aussies who like pages related to your city. This goes beyond basic interests to indicate true “local” intent.

Dynamic Ads: The Personalised Touch

These take retargeting to the next level! Instead of a generic “Come Back!” ad, dynamic ads show the exact product or service the person viewed. Key for Aussies with short attention spans or browsing lots of similar options.

Think of it like that Whitsunday Islands resort ad displaying the specific room type and dates the person searched for. That’s way more likely to convert than just their logo.

Crafting Retargeting Messages That Work

Don’t just repeat what they already saw. Here’s where you get creative to win back those Aussie customers:

  • Scarcity as a Tool: “Limited Time Offer,” “Only a Few Rooms Left” taps into the Aussie fear of missing out (FOMO) and prompts action.

  • Address Objections: Did someone leave their cart full? A retargeting ad with “Free Shipping” or “Easy Returns” lessens hesitation.

  • Social Proof is Powerful: Testimonials or user-generated content in ads builds trust, reminding Aussies others enjoy your product.

  • Multi-Stage Retargeting: For bigger purchases, create a series of ads. The first reintroduces the product, the second might be customer reviews, the third a compelling discount.

The Retargeting Trap to Avoid: Frequency Fatigue

Seeing the same ad NON-STOP is annoying. Australians will tune it out, or worse, view your brand negatively. Here’s how to avoid this:

  • Frequency Caps: Facebook lets you limit how often someone sees your ad in a given period.

  • Ad Variations: Change up images and copy to keep things fresh, even for the same audience.

  • Time Limits: Run retargeting campaigns for a specific duration, then give it a rest.

  • Exclusion Audiences: Exclude people who already bought–you don’t want to retarget a paying customer who needs support, not another sales pitch!

Retargeting Success Stories: Aussie Edition

Need some inspiration? Here are examples adapted to the Australian market:

  • Local Gym: Retarget Aussies who visited the “Membership” page with a free class pass ad, focusing on location (“Join your neighborhood gym!”)

  • Ecommerce Fashion: Abandoned cart? Retarget with the item AND a discount, but make it time-sensitive (“10% off your order, expires in 24 hours!”)

  • Travel Company: Australians who watched a video on “Ultimate Aussie Roadtrips” get retargeted with blog posts about the top routes or special rental car deals.

Beyond the Blog: Retargeting Isn’t One-Size-Fits-All

  • Industry Matters: Australian B2B audiences have longer decision cycles. Retargeting there might be less about immediate sales, more about staying top-of-mind.

  • Budget Conscious? Retargeting engaged Page followers is cost-effective. They already know you, making them warmer leads.

  • The Pixel Power: Truly effective retargeting requires the Pixel on your website for the most detailed tracking. If installing code is intimidating, here’s your access to our “professional grade SOP’s library” that will give you a comprehensive, easy to follow guide on exactly to do that and so much more!

Remember, retargeting is about building relationships with potential customers in Australia, not just nagging them. Share your retargeting success stories or biggest challenges in the comments below!

I hope this serves you,

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How Google Ads & Facebook Ads Are Evolving in 2024

How Google Ads & Facebook Ads Are Evolving in 2024

by | Mar 11, 2024 | facebook advertising, Google Ads, Google or Facebook Ads, social media marketing, social media strategy wollongong

The Digital Ad Wars: How Google & Facebook Are Fighting for Aussie Attention in 2024

Picture yourself strolling through a vibrant market. Stallholders shout, vying for your attention – some with product demos, others with colorful signs. This scene mirrors the competition between Google Ads and Facebook Ads for Australian eyes and wallets.

In the past, the lines were clearer. Google ruled search intent, Facebook thrived on social discovery. But in 2024, those lines are blurring. Understanding these platform shifts is vital for future-proofing your Aussie advertising strategy.

Here’s where this blog differs from most: We’ll look at the WHY behind the changes, giving you the tools to adapt, rather than just listing feature updates.

Google Gets Visual: “Seeing is Buying”

Google has always been text-heavy, but that’s changing fast. Here’s why:

  • The Rise of the Camera as Search Tool: Younger Australians use their phone cameras to search – they point at a cool pair of shoes and Google shows similar styles. Source: Google AI Blog. This impacts your ads.

  • The Ecommerce Explosion: Aussies shop online more than ever Source: Australia Post. Visual search helps them find what they can’t easily put into words – the perfect shade of lipstick, or a couch that fits their unique space.

  • YouTube’s Influence: It isn’t just Google Search anymore. Google OWNS YouTube, the 2nd most-used search engine globally. Video results and ads are increasingly woven into the search experience.

Google Ad Tactics for Aussies in 2024

  • Image is King: No more generic stock photos! High-quality, original product visuals are a must for shopping ads. Invest in lifestyle imagery for a competitive edge.

  • Visual Keywords: Think about what people might SEARCH for through images (color, shape, patterns) and integrate those into your product descriptions and campaign keywords.

  • Get on YouTube (strategically): Product demos, unboxing, “how-to” videos – these aren’t just for influencers. Short, informative YouTube ads could be the key to capturing visual searchers in Australia.

Facebook Fights Back: From Social to Search?

Facebook’s core has always been about connecting people. But as organic reach has dwindled for businesses, the push for ads has intensified. Here’s what they’re doing:

  • The Reels Revolution: Those short, addictive videos? They are Facebook’s answer to TikTok, and they prioritise reels heavily in the feed to boost engagement. That means opportunities for Reel Ads nestled amongst organic content.

  • More Shoppable Features: Facebook and Instagram Shops have become more sophisticated, blurring the line between social browsing and buying. It’s about reducing friction for the Australian user.

  • “Discovery” Engine?: There’s speculation Facebook wants to move beyond showcasing content from people you ALREADY follow and become more of a true search tool based on interest signals. This is still nascent, but keep an eye on this space!

Facebook Ad Tactics for Aussies in 2024

  • Don’t Ignore Reels, Even If They Feel Awkward: They’re undeniably popular in Australia. Quick tips, relatable brand moments, and even partnering with relevant micro-influencers could be your Reel strategy.

  • Make It Shoppable: If you sell products, ensure your Facebook/Instagram Shops are updated and your ads seamlessly link to them. Tagging products in regular posts is also becoming crucial.

  • The Blurred Line: Interest Targeting + Search? Test ads with keywords relevant to your product/service as if you were running a Google Search ad. This could be the future of Facebook if they truly lean into the “discovery” aspect.

The Big Disruptor: AI and Automation

Both Google and Facebook are pouring resources into AI-powered ad tools. This is a double-edged sword for Australian marketers:

  • Easier…Or Less Control? Auto-generated ad variations, optimised targeting, and dynamic bidding all aim to simplify the process, especially for small businesses. But, this can mean ceding some decision-making to the algorithm.

  • The Importance of Creative: If the targeting and bidding become more automated, the HUMAN element of good ad copy and visuals becomes even more crucial to standing out.

Finding Aussie Success in the Shifting Landscape

The idea of Google being purely for “bottom-of-the-funnel” immediate buyers, and Facebook only for top-of-the-funnel awareness is outdated. Here’s a mindset shift:

  • Visuals Across the Funnel: Compelling product images now matter just as much in Google search results as they do when casually scrolling your Facebook feed.

  • The Aussie Data Advantage: Use your own website and customer data to fuel BOTH platforms. Remarket to website visitors on Facebook, build lookalike audiences based on your best customers.

The winners in 2024 will be those who remain agile, test relentlessly, and understand the consumer psychology behind each platform’s evolution.

Let me know in the comments what aspect of this Google Ads vs. Facebook Ads evolution is the most daunting for YOUR Australian business!

“As a bonus I’ve put together some professional grade SOP’s on Google and Facebook Ads setups to help with the process..” See sidebar ➡️➡️➡️

Wishing you epic advertising wins,

How Google Ads & Facebook Ads Are Evolving in 2024,GoogleAds,FacebookAds,DigitalAds,AusMarketing,SEO,VisualSearch,SocialAds,Reels,AI Red 

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