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7 Proven Ways Local Small Businesses Can Save Money on Google Ads

by Red, The Motorcycling Marketer | February 3, 2025 | Advertising Wollongong, cost efficient ads, Google Ads | 0 Comments

lWhy Local Small Businesses Lose Money on Google Ads (and How to Fix It on a Budget) Running Google Ads can feel like a double-edged sword for local small business owners and entrepreneurs. On one hand, it’s a powerful tool to attract customers and grow your business....

Launch a Product Line on a Budget – Startup Marketing Strategies

by Red, The Motorcycling Marketer | January 28, 2025 | Advertising Wollongong, Business Marketing Insights, content marketing, content plan, customer loyalty strategy, Digital Marketing SOPs, Digital marketing wollongong, facebook advertising, free marketing, Google Ads, Lead generation, local social media marketing, marketing starter kit, niche marketing, product launch strategies, Retargeting facebook ads, SEO Fairy Meadow, SEO Wollongong, social media marketing, social media strategy wollongong | 0 Comments

The Outback Challenge Imagine you're standing in the vast Australian Outback. The sun is beating down, you're miles from anywhere, and you have a brilliant idea – a revolutionary new kind of water bottle that filters water as you drink, perfect for adventurers and...

Capturing Attention in a Noisy Digital World of Online Ads

by Red, The Motorcycling Marketer | December 14, 2024 | Advertising Wollongong, attention metrics, user engagement strategies | 0 Comments

Imagine this: You're sitting in Sydney's bustling CBD during your lunch break, scrolling through your social media feed. Within 60 seconds, you’ve already skipped past a dozen ads. One caught your eye for a split second, but the rest? Blurred into oblivion. This is...

E-commerce Neuromarketing: Boost Sales

by Red, The Motorcycling Marketer | May 12, 2024 | E-commerce Neuromarketing, emotional marketing, marketing consultant Fairy Meadow, Neuromarketing Wollongong, Wollongong marketing consultant

Boost Your Ecommerce Store Sales with Neuromarketing Hey there, e-commerce gurus! If you're like most Aussie businesses, you're probably always looking for an edge to boost your online sales. Let's face it, Aussies are savvy shoppers. According to a 2023 study, 88% of...

Emotional Marketing: The Key to Unlocking Consumer Hearts & Wallets

by Red, The Motorcycling Marketer | May 11, 2024 | Authentic Marketing, emotional marketing, Neuromarketing Wollongong

The Heartbeat of Marketing: Why Emotion Is Your Brand's Secret Weapon Remember that Qantas ad with the kids singing "I Still Call Australia Home"? Or perhaps the recent AAMI 'Rhonda and Ketut' campaign that tapped into our nostalgic love for those iconic characters?...

Beyond Buzzwords: What Authenticity Means for Your Brand

by Red, The Motorcycling Marketer | May 11, 2024 | Authentic Marketing, marketing consultant Fairy Meadow, Wollongong marketing consultant

A Stroll Through the Farmers' Market The sun was just beginning to crest over the eastern horizon as I wandered through the bustling Farmers' Market. A kaleidoscope of colours and aromas beckoned – vibrant heirloom tomatoes, glistening jars of local honey, and the...