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Capturing Attention in a Noisy Digital World of Online Ads

by Red/Marketer with a Soul | December 14, 2024 | Advertising Wollongong, attention metrics, user engagement strategies | 0 Comments

Imagine this: You're sitting in Sydney's bustling CBD during your lunch break, scrolling through your social media feed. Within 60 seconds, you’ve already skipped past a dozen ads. One caught your eye for a split second, but the rest? Blurred into oblivion. This is...

How Much Should You Spend in Google Ads?

by Red/Marketer with a Soul | November 27, 2024 | Advertising Wollongong, cost efficient ads, Digital marketing wollongong, direct response marketing, Google Ads, Lead generation, Online Advertising Wollongong | 0 Comments

The Journey from “Just Google It” to Ad Success Imagine a scenario: you’re a business owner in Australia, and you’ve just launched a new product you’re excited about. You’re eager to get the word out but quickly realize traditional advertising methods might not be...

10 Marketing Tips to Thrive in 2025

by Red/Marketer with a Soul | November 23, 2024 | Advertising Wollongong, Authentic Marketing, cost efficient ads, Digital marketing wollongong, direct response marketing, email marketing wollongong, facebook advertising, Google Ads, Lead generation, marketing consultant Fairy Meadow, Non Google marketing Wollongong, Online Advertising Wollongong, Operations & Marketing with AI, SEO Fairy Meadow, SEO Wollongong, UX Wollongong | 0 Comments

Picture this: It’s 2025, and marketing feels more like a chess match than a sprint. AI is rewriting emails, your competitors are experimenting with augmented reality ads, and platforms you’ve never heard of are suddenly generating massive engagement. Welcome to the...

Emotional Marketing: The Key to Unlocking Consumer Hearts & Wallets

by Red/Marketer with a Soul | May 11, 2024 | Authentic Marketing, emotional marketing, Neuromarketing Wollongong

The Heartbeat of Marketing: Why Emotion Is Your Brand's Secret Weapon Remember that Qantas ad with the kids singing "I Still Call Australia Home"? Or perhaps the recent AAMI 'Rhonda and Ketut' campaign that tapped into our nostalgic love for those iconic characters?...

Beyond Buzzwords: What Authenticity Means for Your Brand

by Red/Marketer with a Soul | May 11, 2024 | Authentic Marketing, marketing consultant Fairy Meadow, Wollongong marketing consultant

A Stroll Through the Farmers' Market The sun was just beginning to crest over the eastern horizon as I wandered through the bustling Farmers' Market. A kaleidoscope of colours and aromas beckoned – vibrant heirloom tomatoes, glistening jars of local honey, and the...

3 Shockingly Effective Ad Platforms CHEAPER Than You Think

by Red/Marketer with a Soul | May 3, 2024 | Advertising Wollongong, cost efficient ads, LinkedIn Ads, podcast advertising, TikTok ads

By: Red, Your Online Advertising Specialist 👈🫶 Picture This… Sarah's heart sinks. She just spent a chunk of her marketing budget on a splashy magazine ad for her Wollongong-based fitness studio. Weeks go by, and … crickets. Sure, a few people might mention the ad, but...