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7 Proven Ways Local Small Businesses Can Save Money on Google Ads

by Red, The Motorcycling Marketer | February 3, 2025 | Advertising Wollongong, cost efficient ads, Google Ads | 0 Comments

lWhy Local Small Businesses Lose Money on Google Ads (and How to Fix It on a Budget) Running Google Ads can feel like a double-edged sword for local small business owners and entrepreneurs. On one hand, it’s a powerful tool to attract customers and grow your business....

Launch a Product Line on a Budget – Startup Marketing Strategies

by Red, The Motorcycling Marketer | January 28, 2025 | Advertising Wollongong, Business Marketing Insights, content marketing, content plan, customer loyalty strategy, Digital Marketing SOPs, Digital marketing wollongong, facebook advertising, free marketing, Google Ads, Lead generation, local social media marketing, marketing starter kit, niche marketing, product launch strategies, Retargeting facebook ads, SEO Fairy Meadow, SEO Wollongong, social media marketing, social media strategy wollongong | 0 Comments

The Outback Challenge Imagine you're standing in the vast Australian Outback. The sun is beating down, you're miles from anywhere, and you have a brilliant idea – a revolutionary new kind of water bottle that filters water as you drink, perfect for adventurers and...

Capturing Attention in a Noisy Digital World of Online Ads

by Red, The Motorcycling Marketer | December 14, 2024 | Advertising Wollongong, attention metrics, user engagement strategies | 0 Comments

Imagine this: You're sitting in Sydney's bustling CBD during your lunch break, scrolling through your social media feed. Within 60 seconds, you’ve already skipped past a dozen ads. One caught your eye for a split second, but the rest? Blurred into oblivion. This is...

Understanding Buyer Intent Keywords and Their Uses for Higher Conversions

by Red, The Motorcycling Marketer | Nov 12, 2024 | Advertising Wollongong, Authentic Marketing, SEO Fairy Meadow, SEO Wollongong

Why Buyer Intent is the Key to Winning at SEO Imagine you’re looking up something as simple as “where to buy coffee beans.” You could be hunting for local stores, researching the best types of beans, or even ready to click “buy now” and have them delivered to your...

8 Great CTAs Deconstructed by the Pros

by Red, The Motorcycling Marketer | Nov 12, 2024 | hyper-local content marketing, local seo, SEO Fairy Meadow, SEO Wollongong

The Secret Sauce Behind Great CTAs Imagine this: you’re scrolling through your favorite e-commerce site in Australia, looking for a pair of sneakers, and suddenly a bright button catches your eye — “Discover Your Perfect Fit.” Something about it speaks directly to...

6 Things to Know About Google Ads Keywords in 2025

by Red, The Motorcycling Marketer | Nov 9, 2024 | Advertising Wollongong, AI Wollongong, Google Ads, Wollongong marketing consultant

A New Era of Google Ads Keywords Picture this: it’s 2025, and Australia’s digital landscape is fiercer than ever. More than 94% of Australians are online daily, and 56% of small to medium-sized businesses (SMBs) are actively investing in digital ads to drive growth...