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7 Proven Ways Local Small Businesses Can Save Money on Google Ads

by Red, The Motorcycling Marketer | February 3, 2025 | Advertising Wollongong, cost efficient ads, Google Ads | 0 Comments

Why Local Small Businesses Lose Money on Google Ads (and How to Fix It on a Budget) Running Google Ads can feel like a double-edged sword for local small business owners and entrepreneurs. On one hand, it’s a powerful tool to attract customers and grow your business....

Launch a Product Line on a Budget – Startup Marketing Strategies

by Red, The Motorcycling Marketer | January 28, 2025 | Advertising Wollongong, Business Marketing Insights, content marketing, content plan, customer loyalty strategy, Digital Marketing SOPs, Digital marketing wollongong, facebook advertising, free marketing, Google Ads, Lead generation, local social media marketing, marketing starter kit, niche marketing, product launch strategies, Retargeting facebook ads, SEO Fairy Meadow, SEO Wollongong, social media marketing, social media strategy wollongong | 0 Comments

The Outback Challenge Imagine you're standing in the vast Australian Outback. The sun is beating down, you're miles from anywhere, and you have a brilliant idea – a revolutionary new kind of water bottle that filters water as you drink, perfect for adventurers and...

Capturing Attention in a Noisy Digital World of Online Ads

by Red, The Motorcycling Marketer | December 14, 2024 | Advertising Wollongong, attention metrics, user engagement strategies | 0 Comments

Imagine this: You're sitting in Sydney's bustling CBD during your lunch break, scrolling through your social media feed. Within 60 seconds, you’ve already skipped past a dozen ads. One caught your eye for a split second, but the rest? Blurred into oblivion. This is...

The Power of Your Business Hub a.k.a. Website

by Red, The Motorcycling Marketer | Dec 2, 2022 | Online Advertising Wollongong, SEO Wollongong, website design, Website SEO

Your website is a powerful 24/7 marketing tool. The digital age offers us all a dizzying array of choices. You have to sift through millions of web pages and navigate different mobile apps to find the information you need. But your business needs a hub - an online...

How To Make Your Ad Campaign More Effective Over Time

by Red, The Motorcycling Marketer | Nov 25, 2022 | Advertising Wollongong, Digital Marketing SOPs, Digital marketing wollongong, Google Ads, Online Advertising Wollongong

Google AdWords has been around for many years now, and there are lots of people that use this platform to promote their business. The question is, how long will your ad stay on top of the search results?Here's how to make it happen. If you're using Google AdWords,...

What Are Marketing Controls?

by Red, The Motorcycling Marketer | Nov 19, 2022 | Advertising Wollongong, Google Ads, Online Advertising Wollongong

An Overview of Marketing Controls Advertising is an important part of any business, but it can also be tricky. The goal of advertising is to reach the right audience at the right time, so marketers use various techniques to control how consumers view their...