Google AdWords has been around for many years now, and there are lots of people that use this platform to promote their business. The question is, how long will your ad stay on top of the search results?
Here’s how to make it happen.
If you’re using Google AdWords, then you probably know that you need to set up an account with them. “Creating a Google Ads Account”
Once you’ve done that, you’ll need to decide what type of advertisement you’d like to run. There are two main options: text ads and display ads. Text ads are basically just words that appear at the top of the page, while display ads are images that show up when users scroll down the page.
Create an effective ad group.
After you’ve decided which kind of ad you want to use, you’ll need to choose where you want to place it. This decision will depend on how much money you want to spend. Display ads cost more than text ads because they take up more space on the screen. However, they also tend to generate higher click through rates (CTRs). So, if you’re looking to make the most out of your budget, then display ads might be the way to go.
Set up your keywords.
Once you’ve chosen an ad type, you’ll need to decide what words you want to show up when people search for those terms. These are called keywords. If you’re using paid advertising, you’ll need to set up keywords before you start running campaigns. You can do this by going to the “Keywords” tab in the “Ad group settings.”
Choose your bid strategy.
There are two main strategies for bidding on keywords: cost per click (CPC) and cost per impression (CPI). CPC bids are based on how much advertisers are willing to pay for each click on their ads. CPI bids are based on how often users see your ads.
Test your campaigns.
If you’re not seeing results after a few weeks, try testing different ad groups, ad copy, and landing pages. (“How to Create a Lead Generation Landing Page”)
Also consider changing your bid strategy.
So there you have it, if you’re thinking of starting a Google Ads campaign and you want it to stay up at the top of the results, then remember these steps. In time, your ad will reach the first page and stay there. Besides, who doesn’t want to be advertising on the first page of Google? Well what are you waiting for? Get started!
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