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10 Must-Have Free Tools for Your First Year in Business

by Red/Marketer with a Soul | Jun 20, 2024 | free business tools for startups, free marketing, Free marketing ideas, Free to use marketing software, marketing consultant Fairy Meadow, Wollongong marketing consultant

Let’s Take A Look At The Essential Free Business Tools for Your First Year

Starting your own business is an exhilarating journey, filled with dreams, ambitions, and a fair share of challenges. Imagine this: you’ve just launched your dream startup in Wollongong, and you’re navigating through the bustling Australian market. The excitement is palpable, but so is the pressure. According to the Australian Bureau of Statistics, almost About 20% of Australian new businesses fail their first year, then 60% go belly up within their first three years. These numbers fluctuate greatly based on their sector. For cash-strapped startups, finding the right tools that are both effective and free can be a game-changer. In this article, we’ll explore ten essential free tools that can streamline your operations, boost productivity, and set you up for success in your first year.

1. Business Plan Software

The Foundation of Your Business

A solid business plan is the backbone of any successful venture. It outlines your goals, strategies, and the roadmap to achieving them. But writing a business plan can be daunting without the right guidance.

Top Pick: Score Business Plan Template

Score Business Plan Template offers a free, comprehensive template that helps you organise your business plan efficiently.

Benefits

Structured Planning: Helps you organise your ideas and strategies coherently.
Easy-to-Use Template: Save time with a professional template tailored to different industries.
Financial Forecasting: Provides tools to project revenue, expenses, and cash flow.

Insider Tip

Customise the template to reflect your unique business personality. Incorporate local market insights, especially if you’re targeting specific regions in Australia.

2. Accounting and Invoicing Software

Keeping Your Finances in Check

Managing finances is crucial, and as a new business owner, you can’t afford to let this slip. Proper accounting ensures you know where your money is going and helps you stay compliant with tax regulations.

Top Pick: Wave

Wave is a free accounting and invoicing software that offers comprehensive solutions for small businesses.

Benefits

Automates Invoicing: Ensures timely billing and follow-ups.
Tracks Expenses: Keeps all your receipts and expenses organised.
Simplifies Tax Preparation: Makes end-of-year tax filing a breeze.

Cost: Free (Optional add-ons: Payments, Payroll starting from approx. AUD 20/month)

Insider Tip

Regularly review your financial reports to spot trends and adjust your strategies. For example, if your expenses are consistently higher in a particular month, investigate why and find ways to cut costs.

3. Project Management Tools

Staying Organised and On Track

With numerous tasks and deadlines, project management tools help keep everything under control. They ensure you or your team are on the same page and nothing slips through the cracks.

Top Pick: Trello

Trello offers a free version that is highly effective for project management and team collaboration.

Benefits

Task Management: Break down projects into manageable tasks.
Team Collaboration: Keep everyone informed and engaged.
Deadline Tracking: Ensure projects stay on schedule.

Cost: Free (Optional Business Class upgrade approx. AUD 13.50/month per user)

Insider Tip

Use Trello to not only manage tasks but also to set up routine check-ins and feedback loops within your team. This fosters accountability and continuous improvement within your team.

4. Customer Relationship Management (CRM) Software

Building Strong Customer Relationships

In your first year, building a loyal customer base is paramount. CRM software helps manage customer interactions and data, ensuring you provide a personalised experience that keeps them coming back.

Top Pick: HubSpot CRM

HubSpot CRM offers a robust free version that caters to small businesses.

Benefits

Centralises Customer Information: Keep track of all customer interactions in one place.
Improves Customer Service: Access to detailed customer histories ensures better support.
Boosts Sales: Helps identify potential leads and automate follow-ups.

Cost: Free (Optional add-ons: Marketing, Sales, and Service Hubs starting from approx. AUD 65/month)

Insider Tip

Leverage CRM data to create personalised marketing campaigns. For instance, if you notice a customer frequently purchases a certain product, send them tailored promotions and recommendations.

5. Marketing Automation Tools

Streamlining Your Marketing Efforts

Marketing is crucial for growth, but it can be time-consuming. Marketing automation tools handle repetitive tasks, allowing you to focus on strategy and creativity.

Top Pick: Mailerlite (Free Plan)

Mailerlite offers a free plan that includes essential marketing automation features for startups.

Benefits

Email Marketing: Create, send, and track email campaigns effortlessly.
Automated Workflows: Set up triggers and actions for personalised customer journeys.
Analytics and Reporting: Measure the success of your campaigns and optimise them.

Cost: Free (Optional upgrades starting from approx. AUD 15/month)

Insider Tip

Experiment with A/B testing for your email campaigns. Small tweaks in subject lines or content can significantly impact open and conversion rates.

6. Social Media Management Tools

Harnessing the Power of Social Media

Social media is a powerful tool for building your brand and engaging with customers. However, managing multiple platforms can be overwhelming.

Top Pick: Agropulse (Free Plan)

Agropulse offers a free plan that helps you schedule posts and track engagement across various social media channels.

Benefits

Schedule Posts: Plan your social media calendar in advance.
Track Engagement: Monitor likes, shares, comments, and overall reach.
Analyse Performance: Gain insights into what works and what doesn’t.

Cost: Free (Optional Pro plan starting from approx. AUD 21/month)

Insider Tip

Use Agropulse to not only post content but also to engage with your audience. Responding to comments and messages promptly builds a loyal community around your brand.

7. E-commerce Platforms

Selling Online Made Easy

If your business involves selling products, an e-commerce platform is essential. It simplifies the process of setting up an online store and managing sales.

Top Pick: WooCommerce

WooCommerce is a free, open-source e-commerce plugin for WordPress that offers extensive features to get your online store up and running. N.B. Will need a WordPress website.

Benefits

Easy Store Setup: User-friendly interfaces to set up your store quickly.
Secure Transactions: Ensure safe and secure payment processing.
Inventory Management: Keep track of your stock levels and manage orders efficiently.

Cost: Free (Optional extensions vary, averaging approx. AUD 10-$100)

Insider Tip

Optimise your product descriptions with relevant keywords to improve search engine rankings. High-quality images and detailed descriptions, set up payment gateways etc, you can also enhance the shopping experience and reduce return rates.

8. Communication and Collaboration Tools

Enhancing Team Communication

Effective communication is key to a productive team. These tools facilitate seamless communication and collaboration, whether your team is in the same office or working remotely.

Top Pick: Slack (Free Plan)

Slack offers a free plan that is ideal for small teams needing real-time messaging, file sharing, and video conferencing.

Benefits

Real-Time Messaging: Instant communication with your team.
File Sharing: Share documents and collaborate on them in real time.
Video Conferencing: Hold virtual meetings and stay connected.

Cost: Free (Optional Standard plan starting from approx. AUD 10/month per user)

Insider Tip

Set up dedicated channels for different projects or departments. This keeps conversations organised and ensures everyone has access to relevant information.

9. File Storage and Sharing Services

Keeping Your Files Safe and Accessible

Cloud storage solutions are a must for any business. They ensure your files are secure, backed up, and accessible from anywhere.

Top Pick: Google Drive (Free Plan)

Google Drive offers 15GB of free storage, along with collaborative features.

Benefits

Cloud Storage: Access your files from any device with an internet connection.
Easy File Sharing: Share files with team members and clients effortlessly.
Document Collaboration: Work on documents simultaneously with your team.

Cost: Free (Optional Google One plans starting from approx. AUD 2.50/month for 100GB)

Insider Tip

Organise your files into clearly labeled folders and subfolders. This not only makes it easier to find documents but also ensures that everyone on your team can quickly locate the files they need.

10. Analytics and Reporting Tools

Making Data-Driven Decisions

Understanding your business data is crucial for making informed decisions. Analytics tools provide insights into various aspects of your operations, from website traffic to sales performance.

Top Pick: Google Analytics

Google Analytics is a free tool that provides powerful insights into your website traffic and user behavior.

Benefits

Website Traffic Analysis: Understand where your visitors are coming from and what they’re doing on your site.
Performance Insights: Track key performance indicators (KPIs) to gauge your business health.
Data Visualisation: Create intuitive charts and graphs to present your data clearly.

Cost: Free

Insider Tip

Set up custom dashboards to monitor your most important metrics at a glance. Regularly reviewing these dashboards can help you spot trends and make proactive adjustments to your strategy.

So There You Have It!

Equipping your business with the right tools, free or otherwise in the first year can set you up for success and help you navigate the challenges of entrepreneurship. Assess your specific needs, choose tools that fit your business model, and don’t be afraid to invest in quality solutions when you’re able. By leveraging these tools, you’ll be better prepared to manage your operations, engage with customers, and drive growth.

Additional Tips

Evaluating and Choosing Tools

When selecting tools, consider the following:

Scalability: Choose tools that can grow with your business.
Integration: Ensure the tools can integrate with each other for seamless workflows.
Cost: Balance functionality with affordability, especially in the early stages.

Scalability

As your business grows, your needs will evolve. Opt for tools that offer scalable plans, so you can upgrade features as needed without having to switch platforms.

We hope this guide helps you navigate your first year in business with confidence. Don’t forget to subscribe for more tips and guides on managing your business effectively. Download our Business Tools checklist of the tools mentioned for easy reference and start your journey to success today!

Wishing you epic business wins,

Red

Drop us a Line 📞 🗝 1300 902 588

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Top Free Marketing Tactics for Small Businesses | Latest Tips 2024

by Red/Marketer with a Soul | Feb 9, 2024 | free marketing, Free marketing ideas, guerrilla marketing wollongong, local seo, local social media marketing, marketing consultant Fairy Meadow, SEO Wollongong

Clever Free Marketing Strategies for Your Small Business

In the golden-soaked sunsets of coastal Australia, Sarah peered through the front window of her quaint, beloved bookstore. The sight of passersby, heads buried in their smartphones, served as a poignant reminder of the times. Her business, once bustling with literary aficionados and curious tourists, now faced the harsh realities of an ever-evolving marketplace.

With a sigh, Sarah reflected on her journey, her passion for storytelling, and the community she’d fostered through pages and coffee aromas. It dawned on her—she needed to tell a different kind of story, one that reached beyond the confines of bookshelves and into the digital ether.

Like Sarah, small business owners across Australia are turning to ingenuity and free marketing strategies to capture the hearts and attention of potential customers. However, success stories are often buried beneath a torrent of generic advice found in countless blogs, leaving many gems of wisdom unshared.

The Road Less Traveled by Many—But Not by You

A 2021 report from Forrester Consulting found that approximately 72% of retail purchases in Australia are influenced by digital channels at some point in the customer journey. Surprisingly, this isn’t just a song of the giants but a melody played by businesses small and large alike.

Before we delve into lesser-known marketing strategies, let’s set the stage with current Australian stats that illustrate the landscape small businesses are navigating:

The Australian Small Business and Family Enterprise Ombudsman reported that as of June 2021, there were over 2.4 million actively trading businesses in Australia, with small businesses accounting for 97.5% of all businesses.
According to the Digital 2021: Australia report by We Are Social and Hootsuite, Australians spend an average of 6 hours and 13 minutes online every day.
Sensis Social Media Report 2021 states that 60% of small and medium-sized enterprises (SMEs) in Australia use social media to promote their businesses.

These numbers only begin to tell the tale. Let’s embark on a journey through uncharted marketing territories that could make all the difference for your enterprise.

Embrace the Unconventional Social Platforms

While Facebook and Instagram are crowded playgrounds, other platforms such as TikTok, Pinterest, and even the emerging virtual spaces of the metaverse offer fresh grounds to captivate audiences. For instance, TikTok has seen remarkable growth, revolutionising how businesses engage with potential customers through short and captivating video content.

Storytelling on these platforms requires creativity and a pulse on current trends. However, crafting bite-sized, engaging content that touches on the local culture, humor, or traditions can resonate with Australian audiences. Start by sharing behind-the-scenes glimpses of your business, customer success stories, or how your product intertwines with everyday Australian life.

Leverage Local Community Boards and Events

Businesses often underestimate the power of local community boards—both physical and digital. In Australia, platforms like Gumtree’s community section, Nextdoor or local Facebook groups can help you tap into neighborhood chatter. With the collective push towards supporting local businesses, especially post-pandemic, these platforms offer a place for your business to become a household name within your immediate community.

Creative Collaboration: The Barter Way

Consider the art of bartering your services with other businesses. Find a local business that complements yours (like a coffee shop if you’re a bookstore, as in Sarah’s case), and propose a partnership where you promote each other. Not only will their customers learn about you, but they’ll also associate your business with other community staples they trust.

User-Generated Content (UGC) Galore

Encourage your customers to become content creators for your brand. Australian customers, renowned for their friendliness and community spirit, can become your best marketers. Create a hashtag, run a contest, and feature user-generated content on your website or social media. A stat worth noting: As per Adweek, UGC has a 4.5% higher conversion rate when used in comparison to non-UGC.

SEO: Not Just a Buzzword

SEO might seem like an overdone topic, but here’s a twist most blogs won’t tell you: hyper-localised content is king. Create content that highlights your location and its relevance to your business. For instance, if you’re a local café, articles about “The Best Coffee Experience in your Local Neighbourhoods” could boost your visibility to locals and tourists alike.

Podcasts and Local Radio: The Revival of Audio

Audio content is having a resurgence. Starting a podcast or securing a guest spot on a local Australian station could reach a dedicated audience that prefers listening over reading. Invite local personalities to speak about their craft, and naturally weave in your business narrative.

Guerilla Marketing: Make the Streets Your Canvas

Chalk art, flash mobs, pop-up events—guerilla marketing can be a powerful way to create buzz. Be mindful to keep it tasteful and within legal boundaries. But with creativity, your stunts could become the talk of the town—and of social media.

The Art of Email Marketing: Segment and Personalise

While email marketing isn’t new, many businesses don’t fully exploit its potential. Go beyond newsletters. Use customer data to segment your audience and send personalised updates, offers, and content that connects with their buying behavior and preferences. Campaign Monitor reports that marketers who use segmented campaigns note as much as a 760% increase in revenue.

Visuals with a Purpose: Infographics and Data

Humans are visual creatures, and Australians are no exception. Transform your business’s data or industry insights into captivating infographics. They can be a rich source of backlinks and shares if done right—boosting your SEO organically.

Educational Content: From Webinars to How-tos

Turn your expertise into educational opportunities. Webinars, instructional videos, and how-tos that solve specific problems can position your business as an authority. The Australian Government’s Entrepreneurs’ Programme shows the emphasis on business education and support, an area where small businesses can align and connect with their audience.

Social Proof: The Hidden Gem of Reviews

Ask your customers for reviews on Google My Business, Facebook, or other relevant platforms. Social proof is gold, especially when a prospect is undecided. About 62% of consumers in Australia check online reviews before making a purchase decision, according to a survey by BrightLocal.

Volunteering: Your Business’ Heart on Its Sleeve

Lastly, get involved in community services and events. Volunteering doesn’t just contribute to social causes but also exhibits the values of your business. It builds a profound, genuine connection with community members that often translate into customer loyalty.

Wrapping Up with a Bow of Ingenuity

Sarah’s bookstore isn’t just a place to buy books now. It has transformed into a story itself—one that unwraps in the hearts and devices of her community, who have become an active part of her marketing strategy without even realising it.

In the cosmic expanses of the internet and within the intimate circles of local communities, free marketing strategies for small businesses are limitless—if approached with creativity and a willingness to tread the path less beaten. Australia’s sprightly energy and vivid landscapes are the perfect backdrops for your business’s story to unfold in ways that are uniquely yours.

So, as Sarah contemplates her next innovative marketing move, one that is as free as the seaside breeze, small businesses across Australia, including yours, now stand equipped with strategies and statistics ready to embrace the future, one free, clever, and incredibly effective marketing campaign at a time.

In the vibrant ecosystem of small businesses, just a dash of ingenuity and a commitment to community can transform your marketing efforts from expensive necessities to free and even rewarding adventures. As you embark on this journey, remember to tread your own path, tell your unique story, and let the heart of your business shine.

At YBR Marketing, we’re passionate about helping you navigate this wild and wonderful world of marketing. Don’t hesitate to reach out if you need a companion for your journey. Feel free to drop us a line or set up a chat—we love brainstorming innovative ideas and turning them into your next marketing triumph.

To your success,

Red

YBR Marketing

Drop us a Line 📞 🗝 1300 902 588

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Why You Need To Be Different in Marketing Your Business

by Red/Marketer with a Soul | Apr 28, 2022 | Digital marketing wollongong, Free marketing ideas, guerrilla marketing wollongong, Lead generation, local seo, millisecond marketing, Online Advertising Wollongong, UX Wollongong

Dare To Be Different?

So you’re starting or running a company. You know your product is amazing, and so you get to work telling everyone about it.

You are not alone in this effort. There are thousands of businesses out there with amazing products just like yours. And they’re all trying to get their customers’ attention too, right? So how do you make your business stand out?

Here are three reasons why it is important to be different in marketing your business:

1. People will remember you more quickly if you stand out from the crowd.

2. If you can describe your business in just a few words, their ears will perk up.

3. People won’t feel like they’re getting the same message over and over again (and they’ll be more likely to listen).

How To stand out from the crowd, differentiate yourself from others.

How to differentiate your business for attention

Step 1: Take a look at some of our favorite brands.

Step 2: Check their social media feeds.

Step 3: Notice that they all have one thing in common: they’re doing something totally different. They don’t look like anyone else, they don’t sound like anyone else, and they don’t act like anyone else. This is why we love them so much!

So how do you become one of these cool kids?

Simple. Look at what everyone else is doing and do the opposite—that’s it! But if you need a little more inspiration, here are a few ways to start thinking about how to make your brand stand out from the crowd.

Find your voice – Think about what makes your company special, and talk about that stuff! There’s no point in copying other brands because you want people to remember YOU, not THEM. So find what makes you unique, and run with it. Your logo should reflect this too—if it can’t stand on its own without text next to it then maybe you need another designer? Just kidding (kind of). Don’t be afraid to get weird either—the best brands always push the envelope in at least one way.

Let your freak flag fly. If you don’t want to be lost in the crowd, you gotta let your freak flag fly. You don’t have to go big if you don’t want to, but you do have to be true to yourself and your brand—that way people get a sense of who you are and what you stand for as soon as they see you.

Be bold, even if it’s not in your nature. If your natural tendency is to keep things simple, add a pop of color or a little glitter to your look.
If you’re already full-on sparkle and shine, try dialing it back with some simple cuts and classic patterns. The point is not that one style is better than another—it’s that whatever style or identity you choose, be bold about it! People will take notice.

Change up your routine. If people are used to seeing your face in the same place at the same time every day, change it up! They might not notice right away—the human mind is pretty good at ignoring things that seem like they shouldn’t be there—but eventually they’ll see that something’s different.

Why Prospect engagement matters.

Imagine you’re at a concert. You’re at the front of the stage and you can see the performer’s sweat glistening in the light, you can tell exactly how hard they’re working to put on a show for you, you can hear every note of the music and feel it vibrate through your chest.

Now imagine you’re in the back of a very large room, where there’s a faint buzz from some speakers. You can’t really see anything going on—just some shadows moving around on a foggy stage. The music isn’t quite loud enough to make out any individual notes.

Prospect engagement is what happens when your customer is in that front-row seat, instead of the back of the auditorium.

1) Make it easy for them to interact with you. Include a call-to-action on every piece of content you publish, and make sure it’s clear and actionable!

2) Make your audience feel like they’re a part of something bigger than themselves by tapping into their emotions and desire for community.

3) Use humor—people love witty jokes or puns (think of the Old Spice commercials). Just be careful not to offend anyone with sensitive topics like politics or religion.

You need your prospect to take action!!

So how do you get your prospect to take action?

The secret to getting your prospect to take action is…

Make them feel something!

Feelings are incredibly powerful. They can make us feel like we can conquer the world, and they can also paralyze us with fear.

My favorite quote of all time is from Neale Donald Walsch: “Life begins at the end of your comfort zone.”

Advertising is so much more than just a nice little jingle or a cool slogan. It’s about making people feel something—inspiring them to be different and take action.

When you’re creating anything, whether it’s a product, an ad campaign, or the next great Australian novel, you have to think about what you want your reader to feel. Is it anger? Sadness? Fear? Or is it happiness? Joy? Peace? Curiosity? Excitement?

Whatever emotion you want to stir up in your prospect, that’s what should drive your work. If you don’t know how you want your audience to feel, then how will you ever know when you’re done with your project?

Understanding what emotions drive people will make all the difference for whatever you’re working on, because people don’t just buy products—they buy how products make them feel.

If you want your prospect to take action, use their feelings as a tool! Make them feel like they absolutely HAVE to act NOW or else they’ll miss out on an incredible opportunity, make them feel like this is their LAST chance to get in on the best thing since sliced bread.

Have a clear call to action

A lot has been written on the subject of CTA’s (calls to action) throughout the centuries. In his epic poem “The Iliad,” Homer describes a well-known CTA of the time, “Achilles, slay Hector!” Hippocrates, in his work titled “On Ancient Medicine,” says “If you have a fever and are feeling ill, ask your physician for an antidote.”

And yet, despite all this information available, there still seems to be some confusion about how to write a good CTA. What we’re looking at here is not so much the best strategic approach—that’s going to depend on your audience and your goals—but rather the best way to write a convincing CTA that will get your prospect excited about taking action.

Calls to action (CTAs) are like the instructions for your prospect. Without them, it’s hard to know what to do next.

So how can you make sure your CTAs are clear? Here are some tips:

1. Keep it simple. “Click here” or “Learn more” are good examples of simple CTAs that are easy to understand.

2. Make it stand out. Bolding or underlining your CTA will help readers notice it right away.

3. Say it with a button. Buttons are great for CTAs because they’re easy to see, and they look clickable.

Not all of the mechanisms suggested above will work effectively on all prospects, but you have to test what works for your prospect.

If you’re going to take a stand and be different, make sure it stems from your unique story and how you can benefit the client. If you just blindly follow others, there’s no point in being in business. Get noticed, be heard, and do what it takes to find success in your business.

To quote a great American entrepreneur Mike Michalowicz “Better Isn’t Better, Different Is Better”

Let me know, what you think, comment below or just drop us a line..

Dedicated To Your Marketing Success

John