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Capturing Attention in a Noisy Digital World of Online Ads

by Red/Marketer with a Soul | December 14, 2024 | Advertising Wollongong, attention metrics, user engagement strategies | 0 Comments

Imagine this: You're sitting in Sydney's bustling CBD during your lunch break, scrolling through your social media feed. Within 60 seconds, you’ve already skipped past a dozen ads. One caught your eye for a split second, but the rest? Blurred into oblivion. This is...

How Much Should You Spend in Google Ads?

by Red/Marketer with a Soul | November 27, 2024 | Advertising Wollongong, cost efficient ads, Digital marketing wollongong, direct response marketing, Google Ads, Lead generation, Online Advertising Wollongong | 0 Comments

The Journey from “Just Google It” to Ad Success Imagine a scenario: you’re a business owner in Australia, and you’ve just launched a new product you’re excited about. You’re eager to get the word out but quickly realize traditional advertising methods might not be...

10 Marketing Tips to Thrive in 2025

by Red/Marketer with a Soul | November 23, 2024 | Advertising Wollongong, Authentic Marketing, cost efficient ads, Digital marketing wollongong, direct response marketing, email marketing wollongong, facebook advertising, Google Ads, Lead generation, marketing consultant Fairy Meadow, Non Google marketing Wollongong, Online Advertising Wollongong, Operations & Marketing with AI, SEO Fairy Meadow, SEO Wollongong, UX Wollongong | 0 Comments

Picture this: It’s 2025, and marketing feels more like a chess match than a sprint. AI is rewriting emails, your competitors are experimenting with augmented reality ads, and platforms you’ve never heard of are suddenly generating massive engagement. Welcome to the...

8 Great CTAs Deconstructed by the Pros

by Red/Marketer with a Soul | Nov 12, 2024 | hyper-local content marketing, local seo, SEO Fairy Meadow, SEO Wollongong

The Secret Sauce Behind Great CTAs Imagine this: you’re scrolling through your favorite e-commerce site in Australia, looking for a pair of sneakers, and suddenly a bright button catches your eye — “Discover Your Perfect Fit.” Something about it speaks directly to...

6 Things to Know About Google Ads Keywords in 2025

by Red/Marketer with a Soul | Nov 9, 2024 | Advertising Wollongong, AI Wollongong, Google Ads, Wollongong marketing consultant

A New Era of Google Ads Keywords Picture this: it’s 2025, and Australia’s digital landscape is fiercer than ever. More than 94% of Australians are online daily, and 56% of small to medium-sized businesses (SMBs) are actively investing in digital ads to drive growth...

Facebook Ads, Pro Tips for Maximising Results

by Red/Marketer with a Soul | Sep 13, 2024 | Advertising Wollongong, cost efficient ads, facebook advertising, marketing consultant Fairy Meadow, Online Advertising Wollongong, social media marketing, social media strategy wollongong

Facebook Ads: Pro Tips for Maximising Results The Power of Facebook Ads Year after year, Facebook ads prove to be a valuable investment for digital marketers. They consistently deliver lower cost-per-click and cost-per-lead compared to other platforms like Google Ads....