News & Resources

Blog

Staying ACCC-Proof | A 2026 Guide to AI Ethics and Privacy for Aussie Startups

by Red, The Motorcycling Marketer | April 2, 2026 | ACCC AI guidelines for small business, Advertising Wollongong, AI Wollongong | 0 Comments

Staying “ACCC-Proof” – AI Ethics and the New Privacy Act If 2024 was the year of AI experimentation and 2025 was the year of integration, 2026 is the year of accountability. In Australia, the "Wild West" era of AI marketing has officially ended. With the Privacy and...

Digital Marketing Costs in the Illawarra | 2026 Pricing Guide

by Red, The Motorcycling Marketer | February 25, 2026 | Advertising Wollongong, content marketing, digital marketing costs Illawarra, Digital marketing wollongong, facebook advertising, Google Ads, Google or Facebook Ads, Lead generation, LinkedIn Ads, local seo, local social media marketing, marketing consultant Fairy Meadow, Meta Ads, niche marketing, Online Advertising Wollongong, SEO Fairy Meadow, SEO that works, Website SEO, Wollongong marketing consultant, YouTube SEO Wollongong, YouTube Video Wollongong | 0 Comments

What Actually Drives the Cost of Digital Marketing in the Illawarra? (2026 Edition) If you’re a business owner in Wollongong, Shellharbour, or Kiama, you’ve likely received quotes for digital marketing that range from "too good to be true" to "downright eye-watering."...

Why Bot Activity is the Silent Killer of Australian Ad Budgets in 2026

by Red, The Motorcycling Marketer | February 6, 2026 | Advertising Wollongong, facebook advertising, Google Ads, Google or Facebook Ads, social media marketing, social media strategy wollongong | 0 Comments

Imagine you own a boutique coffee roastery in Surry Hills. You’ve just launched a high-end Facebook ad campaign targeting "coffee connoisseurs" across Sydney. By midday, your dashboard is screaming success: 500 clicks! Your cost-per-click is at an all-time low. You’re...

The Cost of Google Ads In 2022

by Red, The Motorcycling Marketer | Mar 31, 2022 | Advertising Wollongong, Digital marketing wollongong, Google Ads, Online Advertising Wollongong

Google Ads The cost of Google Ads is one of those questions that sounds simple. But the truth is, there's no one answer—in fact, the price can vary wildly. Google Ads is an auction-based system. As such, the cost of running Google Ads campaigns varies from industry...

Can My Local Business Benefit From Guerrilla Marketing Strategies

by Red, The Motorcycling Marketer | Mar 15, 2022 | Advertising Wollongong, Digital marketing wollongong, guerrilla marketing wollongong

Have you ever heard about Guerrilla Marketing? It's a pretty cool concept! Guerrilla marketing is a great alternative to traditional marketing. It thrives on original thinking and creativity, where imagination and ingenuity beat out big budgets. Guerrilla marketing...