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7 Proven Ways Local Small Businesses Can Save Money on Google Ads

by Red, The Motorcycling Marketer | February 3, 2025 | Advertising Wollongong, cost efficient ads, Google Ads | 0 Comments

Why Local Small Businesses Lose Money on Google Ads (and How to Fix It on a Budget) Running Google Ads can feel like a double-edged sword for local small business owners and entrepreneurs. On one hand, it’s a powerful tool to attract customers and grow your business....

Launch a Product Line on a Budget – Startup Marketing Strategies

by Red, The Motorcycling Marketer | January 28, 2025 | Advertising Wollongong, Business Marketing Insights, content marketing, content plan, customer loyalty strategy, Digital Marketing SOPs, Digital marketing wollongong, facebook advertising, free marketing, Google Ads, Lead generation, local social media marketing, marketing starter kit, niche marketing, product launch strategies, Retargeting facebook ads, SEO Fairy Meadow, SEO Wollongong, social media marketing, social media strategy wollongong | 0 Comments

The Outback Challenge Imagine you're standing in the vast Australian Outback. The sun is beating down, you're miles from anywhere, and you have a brilliant idea – a revolutionary new kind of water bottle that filters water as you drink, perfect for adventurers and...

Capturing Attention in a Noisy Digital World of Online Ads

by Red, The Motorcycling Marketer | December 14, 2024 | Advertising Wollongong, attention metrics, user engagement strategies | 0 Comments

Imagine this: You're sitting in Sydney's bustling CBD during your lunch break, scrolling through your social media feed. Within 60 seconds, you’ve already skipped past a dozen ads. One caught your eye for a split second, but the rest? Blurred into oblivion. This is...

Importance of a Customer Retention Strategy

by Red, The Motorcycling Marketer | Sep 16, 2021 | Customer experience wollongong, customer loyalty programs, customer loyalty strategy, customer retention strategy

Understanding The Metrics Customer retention is critical -- particularly for B2B companies. But unfortunately, building a sound customer retention strategy isn't a high priority for many businesses. While it is important to understand the number of customers that...

Big Business vs Small Business Marketing

by Red, The Motorcycling Marketer | Aug 11, 2021 | Advertising Wollongong, Customer experience wollongong, Digital marketing wollongong, direct response marketing, local seo, niche marketing, Online Advertising Wollongong, website design, website hosting, word of mouth marketing

Does Size Really Matter? Well in marketing your small business, it most certainly does. In this article I’m going to show you one of the biggest marketing miscalculations made by small business when it comes to getting their message to their target market. I can’t...

Future of Marketing, What Skills You Will Need?

by Red, The Motorcycling Marketer | Jun 5, 2021 | Advertising Wollongong, AI Wollongong, Customer experience wollongong, CX Wollongong, data analysis wollongong, Digital marketing wollongong, Machine Learning Wollongong, Neuromarketing Wollongong, niche marketing, Online Advertising Wollongong, UX Wollongong

According to Adobe's Marketo, "Niche marketing capabilities will become the most important skills. Current tasks performed by a marketing team will decline in importance or be automated into oblivion." The marketer of 2025, will need skills that focus around...