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Capturing Attention in a Noisy Digital World of Online Ads

by Red/Marketer with a Soul | December 14, 2024 | Advertising Wollongong, attention metrics, user engagement strategies | 0 Comments

Imagine this: You're sitting in Sydney's bustling CBD during your lunch break, scrolling through your social media feed. Within 60 seconds, you’ve already skipped past a dozen ads. One caught your eye for a split second, but the rest? Blurred into oblivion. This is...

How Much Should You Spend in Google Ads?

by Red/Marketer with a Soul | November 27, 2024 | Advertising Wollongong, cost efficient ads, Digital marketing wollongong, direct response marketing, Google Ads, Lead generation, Online Advertising Wollongong | 0 Comments

The Journey from “Just Google It” to Ad Success Imagine a scenario: you’re a business owner in Australia, and you’ve just launched a new product you’re excited about. You’re eager to get the word out but quickly realize traditional advertising methods might not be...

10 Marketing Tips to Thrive in 2025

by Red/Marketer with a Soul | November 23, 2024 | Advertising Wollongong, Authentic Marketing, cost efficient ads, Digital marketing wollongong, direct response marketing, email marketing wollongong, facebook advertising, Google Ads, Lead generation, marketing consultant Fairy Meadow, Non Google marketing Wollongong, Online Advertising Wollongong, Operations & Marketing with AI, SEO Fairy Meadow, SEO Wollongong, UX Wollongong | 0 Comments

Picture this: It’s 2025, and marketing feels more like a chess match than a sprint. AI is rewriting emails, your competitors are experimenting with augmented reality ads, and platforms you’ve never heard of are suddenly generating massive engagement. Welcome to the...

Big Business vs Small Business Marketing

by Red/Marketer with a Soul | Aug 11, 2021 | Advertising Wollongong, Customer experience wollongong, Digital marketing wollongong, direct response marketing, local seo, niche marketing, Online Advertising Wollongong, website design, website hosting, word of mouth marketing

Does Size Really Matter? Well in marketing your small business, it most certainly does. In this article I’m going to show you one of the biggest marketing miscalculations made by small business when it comes to getting their message to their target market. I can’t...

Future of Marketing, What Skills You Will Need?

by Red/Marketer with a Soul | Jun 5, 2021 | Advertising Wollongong, AI Wollongong, Customer experience wollongong, CX Wollongong, data analysis wollongong, Digital marketing wollongong, Machine Learning Wollongong, Neuromarketing Wollongong, niche marketing, Online Advertising Wollongong, UX Wollongong

According to Adobe's Marketo, "Niche marketing capabilities will become the most important skills. Current tasks performed by a marketing team will decline in importance or be automated into oblivion." The marketer of 2025, will need skills that focus around...

Word Of Mouth Marketing for Your Small Business?

by Red/Marketer with a Soul | Apr 1, 2021 | referral marketing, word of mouth marketing

What’s The Plan? When talking to business owners, the topic on top of their list is almost always marketing. And when ask what is the main type of marketing they are using to get their message out to potential customers, they almost always say “word of mouth“. Word of...