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7 Proven Ways Local Small Businesses Can Save Money on Google Ads

by Red, The Motorcycling Marketer | February 3, 2025 | Advertising Wollongong, cost efficient ads, Google Ads | 0 Comments

Why Local Small Businesses Lose Money on Google Ads (and How to Fix It on a Budget) Running Google Ads can feel like a double-edged sword for local small business owners and entrepreneurs. On one hand, it’s a powerful tool to attract customers and grow your business....

Launch a Product Line on a Budget – Startup Marketing Strategies

by Red, The Motorcycling Marketer | January 28, 2025 | Advertising Wollongong, Business Marketing Insights, content marketing, content plan, customer loyalty strategy, Digital Marketing SOPs, Digital marketing wollongong, facebook advertising, free marketing, Google Ads, Lead generation, local social media marketing, marketing starter kit, niche marketing, product launch strategies, Retargeting facebook ads, SEO Fairy Meadow, SEO Wollongong, social media marketing, social media strategy wollongong | 0 Comments

The Outback Challenge Imagine you're standing in the vast Australian Outback. The sun is beating down, you're miles from anywhere, and you have a brilliant idea – a revolutionary new kind of water bottle that filters water as you drink, perfect for adventurers and...

Capturing Attention in a Noisy Digital World of Online Ads

by Red, The Motorcycling Marketer | December 14, 2024 | Advertising Wollongong, attention metrics, user engagement strategies | 0 Comments

Imagine this: You're sitting in Sydney's bustling CBD during your lunch break, scrolling through your social media feed. Within 60 seconds, you’ve already skipped past a dozen ads. One caught your eye for a split second, but the rest? Blurred into oblivion. This is...

The Value of Lead Generation

by Red, The Motorcycling Marketer | Apr 9, 2022 | Advertising Wollongong, customer retention strategy, Digital Marketing SOPs, Digital marketing wollongong, Google Ads, Lead generation, local seo, niche marketing, Online Advertising Wollongong, word of mouth marketing

Whether you're a B2C or a B2B, if your business has sales, it should be generating leads. A lead is a potential customer, and lead generation is the process of creating and nurturing those potential customers.The benefits of lead generation include: Credibility: By...

Reasons Why Your Google Ads Don’t Work & How To Fix ’em

by Red, The Motorcycling Marketer | Apr 1, 2022 | Google Ads, Online Advertising Wollongong

The Ugly Side You have a handsome face, you have a beautiful smile ...but what you have with your Google Ads is nothing short of ugly! Yeah, I know — your Google Ads don't work for you either. To save you the trouble of digging up those unsightly stats, we've found...

The Cost of Google Ads In 2022

by Red, The Motorcycling Marketer | Mar 31, 2022 | Advertising Wollongong, Digital marketing wollongong, Google Ads, Online Advertising Wollongong

Google Ads The cost of Google Ads is one of those questions that sounds simple. But the truth is, there's no one answer—in fact, the price can vary wildly. Google Ads is an auction-based system. As such, the cost of running Google Ads campaigns varies from industry...