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Capturing Attention in a Noisy Digital World of Online Ads

by Red/Marketer with a Soul | December 14, 2024 | Advertising Wollongong, attention metrics, user engagement strategies | 0 Comments

Imagine this: You're sitting in Sydney's bustling CBD during your lunch break, scrolling through your social media feed. Within 60 seconds, you’ve already skipped past a dozen ads. One caught your eye for a split second, but the rest? Blurred into oblivion. This is...

How Much Should You Spend in Google Ads?

by Red/Marketer with a Soul | November 27, 2024 | Advertising Wollongong, cost efficient ads, Digital marketing wollongong, direct response marketing, Google Ads, Lead generation, Online Advertising Wollongong | 0 Comments

The Journey from “Just Google It” to Ad Success Imagine a scenario: you’re a business owner in Australia, and you’ve just launched a new product you’re excited about. You’re eager to get the word out but quickly realize traditional advertising methods might not be...

10 Marketing Tips to Thrive in 2025

by Red/Marketer with a Soul | November 23, 2024 | Advertising Wollongong, Authentic Marketing, cost efficient ads, Digital marketing wollongong, direct response marketing, email marketing wollongong, facebook advertising, Google Ads, Lead generation, marketing consultant Fairy Meadow, Non Google marketing Wollongong, Online Advertising Wollongong, Operations & Marketing with AI, SEO Fairy Meadow, SEO Wollongong, UX Wollongong | 0 Comments

Picture this: It’s 2025, and marketing feels more like a chess match than a sprint. AI is rewriting emails, your competitors are experimenting with augmented reality ads, and platforms you’ve never heard of are suddenly generating massive engagement. Welcome to the...

Digital Marketing FAQs

by Red/Marketer with a Soul | Apr 23, 2022 | Advertising Wollongong, Digital Marketing SOPs, Digital marketing wollongong, Lead generation

Twitter is a great tool for marketing because you can use it to reach people who you know are interested in what you're offering. Before you start tweeting, you need to know your audience. You can do this by looking at what hashtags and keywords your target market has...

8 Ways to Lowering Your Facebook Ad Costs in 2022

by Red/Marketer with a Soul | Apr 19, 2022 | Advertising Wollongong, Digital Marketing SOPs, Digital marketing wollongong, direct response marketing, Lead generation, local seo, social media marketing

Have you been wondering how to stretch your Facebook ad budget? You're not alone. Many marketers are still wondering how to grow their organic reach, avoid the Facebook penalty and keep up with all of the changes at Facebook. It's for these reasons I've put together a...

The Value of Lead Generation

by Red/Marketer with a Soul | Apr 9, 2022 | Advertising Wollongong, customer retention strategy, Digital Marketing SOPs, Digital marketing wollongong, Google Ads, Lead generation, local seo, niche marketing, Online Advertising Wollongong, word of mouth marketing

Whether you're a B2C or a B2B, if your business has sales, it should be generating leads. A lead is a potential customer, and lead generation is the process of creating and nurturing those potential customers.The benefits of lead generation include: Credibility: By...