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Capturing Attention in a Noisy Digital World of Online Ads

by Red/Marketer with a Soul | December 14, 2024 | Advertising Wollongong, attention metrics, user engagement strategies | 0 Comments

Imagine this: You're sitting in Sydney's bustling CBD during your lunch break, scrolling through your social media feed. Within 60 seconds, you’ve already skipped past a dozen ads. One caught your eye for a split second, but the rest? Blurred into oblivion. This is...

How Much Should You Spend in Google Ads?

by Red/Marketer with a Soul | November 27, 2024 | Advertising Wollongong, cost efficient ads, Digital marketing wollongong, direct response marketing, Google Ads, Lead generation, Online Advertising Wollongong | 0 Comments

The Journey from “Just Google It” to Ad Success Imagine a scenario: you’re a business owner in Australia, and you’ve just launched a new product you’re excited about. You’re eager to get the word out but quickly realize traditional advertising methods might not be...

10 Marketing Tips to Thrive in 2025

by Red/Marketer with a Soul | November 23, 2024 | Advertising Wollongong, Authentic Marketing, cost efficient ads, Digital marketing wollongong, direct response marketing, email marketing wollongong, facebook advertising, Google Ads, Lead generation, marketing consultant Fairy Meadow, Non Google marketing Wollongong, Online Advertising Wollongong, Operations & Marketing with AI, SEO Fairy Meadow, SEO Wollongong, UX Wollongong | 0 Comments

Picture this: It’s 2025, and marketing feels more like a chess match than a sprint. AI is rewriting emails, your competitors are experimenting with augmented reality ads, and platforms you’ve never heard of are suddenly generating massive engagement. Welcome to the...

How To Make Your Ad Campaign More Effective Over Time

by Red/Marketer with a Soul | Nov 25, 2022 | Advertising Wollongong, Digital Marketing SOPs, Digital marketing wollongong, Google Ads, Online Advertising Wollongong

Google AdWords has been around for many years now, and there are lots of people that use this platform to promote their business. The question is, how long will your ad stay on top of the search results?Here's how to make it happen. If you're using Google AdWords,...

What Are Marketing Controls?

by Red/Marketer with a Soul | Nov 19, 2022 | Advertising Wollongong, Google Ads, Online Advertising Wollongong

An Overview of Marketing Controls Advertising is an important part of any business, but it can also be tricky. The goal of advertising is to reach the right audience at the right time, so marketers use various techniques to control how consumers view their...

What’s Your Unique Selling Position?

by Red/Marketer with a Soul | Sep 16, 2022 | Advertising Wollongong, Digital marketing wollongong, direct response marketing, Lead generation, local seo, Online Advertising Wollongong, Unique Selling Position, USP, word of mouth marketing

Get Out Of The Commodity Business By Developing A Unique Selling Proposition You know you’re marketing your business as a commodity when prospects start the conversation by asking you about price. Positioning yourself as a commodity and hence being shopped on price...