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7 Proven Ways Local Small Businesses Can Save Money on Google Ads

by Red, The Motorcycling Marketer | February 3, 2025 | Advertising Wollongong, cost efficient ads, Google Ads | 0 Comments

Why Local Small Businesses Lose Money on Google Ads (and How to Fix It on a Budget) Running Google Ads can feel like a double-edged sword for local small business owners and entrepreneurs. On one hand, it’s a powerful tool to attract customers and grow your business....

Launch a Product Line on a Budget – Startup Marketing Strategies

by Red, The Motorcycling Marketer | January 28, 2025 | Advertising Wollongong, Business Marketing Insights, content marketing, content plan, customer loyalty strategy, Digital Marketing SOPs, Digital marketing wollongong, facebook advertising, free marketing, Google Ads, Lead generation, local social media marketing, marketing starter kit, niche marketing, product launch strategies, Retargeting facebook ads, SEO Fairy Meadow, SEO Wollongong, social media marketing, social media strategy wollongong | 0 Comments

The Outback Challenge Imagine you're standing in the vast Australian Outback. The sun is beating down, you're miles from anywhere, and you have a brilliant idea – a revolutionary new kind of water bottle that filters water as you drink, perfect for adventurers and...

Capturing Attention in a Noisy Digital World of Online Ads

by Red, The Motorcycling Marketer | December 14, 2024 | Advertising Wollongong, attention metrics, user engagement strategies | 0 Comments

Imagine this: You're sitting in Sydney's bustling CBD during your lunch break, scrolling through your social media feed. Within 60 seconds, you’ve already skipped past a dozen ads. One caught your eye for a split second, but the rest? Blurred into oblivion. This is...

The Benefits of Hiring a Local Marketing Consultant for Your Wollongong Business

by Red, The Motorcycling Marketer | Mar 30, 2023 | SEO Wollongong, Wollongong marketing consultant

On This PageUnderstanding the Local MarketPersonalised Marketing StrategiesAccess to Local NetworksCost-Effective SolutionsOngoing Support and CollaborationIntroduction Running a small business in Wollongong can be tough, especially when it comes to marketing. That's...

Free To Use Marketing Software For Your Small Business

by Red, The Motorcycling Marketer | Mar 20, 2023 | CX Wollongong, Free to use marketing software

On this pageIntroductionEmail Marketing SoftwareSocial Media Marketing SoftwareContent Marketing SoftwareSearch Engine Optimisation (SEO) SoftwareAnalytic and Reporting ToolsAutomated Advertising ToolsCustomer Relationship Management (CRM) SoftwareIntroduction...

How to Use PEST Analysis for Competitive Advantage

by Red, The Motorcycling Marketer | Mar 16, 2023 | PEST Analysis

Table of ContentsWhat is PEST Analysis?Define Your Objectives.Political FactorsEconomic FactorsSocial FactorsTechnological FactorsAdvantages & DisadvantagesHow to Conduct a PEST AnalysisExamples of PEST AnalysisConclusionWhat is PEST Analysis? PEST analysis is a...