social media marketing 2 - YBR Marketing | SEO, Online Advertising, Web Design, Social Media Marketing, Lead Generation

Local Social Media Marketing: Be the Talk of Your Neighbourhood

by Red/Marketer with a Soul | Jan 12, 2024 | Advertising Wollongong, facebook advertising, local social media marketing, marketing consultant Fairy Meadow, social media marketing, social media strategy wollongong

In today’s digital age, social media is a powerful tool for businesses of all sizes to reach their target audience. But for local businesses, it can be even more important. With social media, local businesses can connect with their local community, build brand awareness, and drive sales.

This blog post will teach you everything you need to know about social media local marketing. We’ll cover topics such as:

The benefits of social media local marketing
How to create a winning social media strategy for your local business
The best social media platforms for local businesses

Benefits of Social Media Local Marketing

There are many benefits to using social media for local marketing. Here are just a few:

Reach a wider audience: Social media allows you to reach a much wider audience than you could through traditional marketing methods.
Build brand awareness: Social media is a great way to build brand awareness and get your name out there.
Connect with your local community: Social media allows you to connect with your local community and build relationships with potential customers.
Drive sales: Social media can be a great way to drive sales and boost your bottom line.
Get feedback: Social media is a great way to get feedback from your customers and learn what they want.
Improve customer service: Social media can be a great way to improve customer service and resolve issues quickly.

How to Create a Winning Social Media Strategy for Your Local Business

Creating a winning social media strategy takes time and effort, but it’s worth it in the long run. Here are some tips to get you started:

Define your goals: What do you want to achieve with social media? Once you know your goals, you can create a plan to achieve them.
Know your target audience: Who are you trying to reach with your social media marketing? The better you understand your target audience, the better you can tailor your content to them.
Choose the right social media platforms: Not all social media platforms are created equal. Choose the platforms that are most popular with your target audience.
Create high-quality content: Your content is what will make people follow you and engage with your brand. Make sure your content is high-quality, informative, and engaging.
Be consistent: It’s important to be consistent with your social media marketing. Post regularly and interact with your followers.
Track your results: How are you doing with your social media marketing? It’s important to track your results so you can see what’s working and what’s not.

The Best Social Media Platforms for Local Businesses

The best social media platforms for local businesses will vary depending on your industry and target audience. However, some of the most popular platforms for local businesses include:

Facebook: Facebook is a great platform for reaching a wide audience. You can use Facebook to create a business page, run ads, and share content with your followers.
Instagram: Instagram is a great platform for sharing visual content, such as photos and videos. It’s a great way to showcase your products and services and connect with potential customers.
Twitter: Twitter is a great platform for sharing news and updates. It’s also a great way to connect with other businesses and influencers in your industry.
Nextdoor: Nextdoor is a social network for local communities. It’s a great way to connect with your neighbors and promote your business.

Additional Tips for Local Social Media Marketing

In addition to the tips above, here are a few more things you can do to improve your local social media marketing:

Run contests and giveaways: Contests and giveaways are a great way to generate excitement and engagement.
Offer discounts and promotions: Discounts and promotions are a great way to attract new customers and drive sales.
Use local hashtags: Local hashtags are a great way to get your content seen by people in your area.
Partner with other local businesses: Partnering with other local businesses is a great way to reach a wider audience and cross-promote each other’s businesses.
Use location tags: Location tags help people find your business.
Respond to reviews: Responding to reviews, both positive and negative, shows that you care about your customers’ feedback.
Participate in local events: Participating in local events is a great way to get your name out there and connect with potential customers.

Conclusion

Social media local marketing is a powerful tool that can help local businesses reach their target audience, build brand awareness, and drive sales. By following the tips in this blog post, you can create a winning social media strategy.

As always, we are buzzing with ideas to get your business to thrive locally! 🎯 We’re all geared up to make your brand the talk of the town! 🎉

Keen on plugging into the power of local social media marketing with us? 💪

Let’s do it! Visit our website or drop us a line right away. Your neighbourhood awaits your business’s moment to shine! 🌟📈

To Your Business Success from Fairy Meadow’s Favourite Son..

John

Unlock the Secrets of Advertising in Wollongong

by Red/Marketer with a Soul | Sep 10, 2023 | Advertising Wollongong, Digital Marketing SOPs, Digital marketing wollongong, direct response marketing, Google Ads, local seo, SEO Wollongong, social media marketing, Website SEO

Understanding the Business Landscape in Wollongong

Wollongong, colloquially known as “The Gong,” is a city that combines the sea’s beauty with a buzzing industrial environment and a vibrant small business ecosystem. Given its unique economic landscape, understanding the city’s business terrain can provide valuable insights to shape your marketing and business strategies.

Industry Strengths

Wollongong has a diverse economic base, boasting strengths in sectors such as manufacturing, ICT, logistics, health, and education. The city has been the birthplace of significant industries and continues to attract new business sectors with its strategic location, state-of-the-art infrastructure, and skilled workforce. As part of your advertising approach, it’s crucial to identify these industries’ needs and align your marketing message to meet them effectively.

Economic Indicators

Understanding economic indicators such as unemployment rates, gross regional product, population growth, and property prices is crucial to comprehend the city’s economic health. These figures provide a broader context for your business operations and can offer hints about potential customers’ purchasing power and business growth opportunities.

Market Trends

Keeping an eye on market trends in Wollongong is essential to stay competitive and informed. Changes in consumer behavior, advancements in technology, demographic shifts, or shifts in the regulatory environment can significantly impact your business. Being aware of these trends can aid in predicting future movement, allowing you to be proactive and reactive in your marketing strategies.

Business Growth Factors

Several factors contribute to business growth in Wollongong. The city enjoys a robust transport network, excellent educational institutions, and a strong commitment to innovation and entrepreneurship, attracting businesses and individuals alike. A deep understanding of these factors can help you better position your advertising to appeal to these strengths and tap into the growth they initiate.

Opportunities and Collaborations

Wollongong has many opportunities for business expansion and collaborations. The vibrant startup scene, combined with the presence of well-established industries and close proximity to Sydney, presents a high potential for partnerships and innovation. Understanding these opportunities can help align your advertising strategies with the broader business goals and find collaborative avenues to expand your reach.

By fully grasping Wollongong’s business landscape, you can develop advertising campaigns that speak directly to the city’s unique characteristics, needs, and opportunities. Whether you’re targeting thriving industries, capitalizing on economic trends, or seeking collaboration, understanding Wollongong’s business environment is a key step in effective local advertising.

Target Audience Analysis in Wollongong

Understanding your target audience in Wollongong means dissecting a multitude of characteristics, behaviours, and attitudes that can influence buying decisions in this unique market. Here’s how each piece contributes to a comprehensive target audience analysis.

Demographic Data

An excellent starting point for target audience analysis is demographic data. In Wollongong, explore elements such as age, gender, income levels, employment status, education levels, and ethnic backgrounds. The city’s demographic profile can provide hints about which sectors of the population might find your products or services relevant.

For instance, Wollongong is known for its thriving university, which means a significant share of the population consists of students—this could indicate a potentially large market for affordable, convenience-oriented products and services.

Consumer Behavior Analysis

Understanding how consumers in Wollongong make buying decisions and interact with brands is crucial to tailoring your advertising message. This may include evaluating patterns in how consumers in Wollongong research and purchase products, the kinds of products or services that are popular, and emerging consumer trends.

For example, if consumers in Wollongong rely heavily on online reviews before making purchases, your advertising strategy might include investing in initiatives to build a strong online reputation.

Lifestyle Preferences

Lifestyle preferences can substantially impact consumer behaviour. These may encompass elements such as outdoor activities, cultural interests, health and wellness tendencies, and the importance placed on sustainability.

For example, Wollongong’s seaside location and abundance of outdoor recreational spots could mean a larger audience for health-focused, eco-friendly, or outdoor-related products or services.

Market Segmentation

A thorough target audience analysis also involves breaking down the larger market into sub-segments based on shared characteristics or preferences. This helps refine your advertising approach by enabling you to create tailored, personalised campaigns that resonate more strongly with each specific group.

For instance, you might segment your Wollongong audience into groups such as university students, young professionals, older workers in the manufacturing industry, retired individuals, or families, each of whom would likely respond to different advertising tactics.

Overall, understanding your target audience in Wollongong provides a roadmap to designing more effective advertising campaigns. By aligning your campaign with Wollongong consumers’ demographics, behavior, lifestyle preferences, and the specific needs of each market segment, you can craft compelling, relevant messages that speak directly to your audience’s unique traits and motivations.

Traditional Advertising Methods in Wollongong

Traditional advertising methods, while often seen as archaic in an increasingly digitalised world, retain a robust relevance in a market like Wollongong. These established methods continue to provide unique benefits, reaching extensive audiences and maintaining immense potential for brand building and engagement.

Print Media

While print media circulation has declined globally, it still holds value for local businesses in Wollongong. Newspaper adverts, whether on the local Illawarra Mercury or smaller community papers, can provide high visibility among residents. Print materials, such as brochures and flyers, can also have a high reach, especially in locations with high foot traffic.

The tangibility and perceived reliability of print often engender a level of trust that can enhance your brand image. By strategically integrating print into your marketing mix, you can amplify your campaigns’ reach and engagement.

Radio

Radio advertising remains a potent tool, reaching audiences in their cars, workplaces, or homes. Stations such as i98 FM and Wave FM serve Wollongong, giving businesses broad access to different audience segments. Radio’s strength lies in its ability to offer regular repetition of your message—an effective way to build brand recognition.

Television

Although many consumers are turning to streaming services, TV still commands a significant audience. TV commercials in regional markets like Wollongong can provide high visibility and impactful messaging by using sight, sound, and motion. It’s a platform that still holds sway, especially for products and services with a broad market appeal.

Billboards

Billboards remain a visible and effective form of outdoor advertising in Wollongong. Their ability to deliver high-impact visual messages along busy roads, retail areas, or near landmarks helps ensure your brand gets noticed. This constant presence can build awareness quickly, fostering brand familiarity and recall.

Direct Mail

Direct mail, with good targeting, can be cost-effective and surprisingly efficient in hitting the mark. Physical mail lends itself to personalisation and offers a tactile experience that can leave a strong impression. Despite the rise of inbox culture, well-crafted catalogues, postcards, or letters can still stand out and grab attention in a home’s letterbox.

Relevance in the Digital Age

Even though they’re sometimes perceived as old-school, these methods have unique strengths that make them relevant in the digital age. Traditional media outlets often have passionate, loyal audiences, and they can offer businesses credibility, broad access, and a tangible advertising experience that contrasts with the ephemeral nature of online content.

While the marketing world continues to lean toward digital, traditional advertising methods can not only coexist with these newer forms but can complement them. For businesses operating in Wollongong, utilising a blend of traditional and digital methods can ensure that all potential customer touchpoints are effectively covered. This integrated approach can engage audiences on multiple fronts, amplify your message, and bolster your chances of converting awareness into action.

The Power of Digital Advertising in Wollongong

Digital advertising is rapidly transforming the business landscape in Wollongong, enabling firms to achieve precise targeting, get real-time feedback, and generate impressive results often at a fraction of the cost of traditional methods. Here’s a closer look at the power of digital advertising in this market.

Search Engine Advertising

Search engine advertising, including platforms such as Google or Bing Ads, allows businesses in Wollongong to reach audiences actively searching for relevant keywords. Your advertisement’s visibility is determined by a combination of bidding, relevance, and quality, meaning even small businesses can reach potential consumers in a highly targeted manner. This method can yield impressive return-on-investment, as you are reaching consumers who are likely already interested in what you’re offering.

Social Media Ads

Social media platforms, such as Facebook, Instagram, LinkedIn, and Twitter, allow local businesses to target Wollongong audiences based on demographic attributes, interests, behaviours, and more. These platforms also support various types of content, including text, image, video, and interactive ads, providing the necessary flexibility to create engaging campaigns that resonate with your target audience.

Content Marketing

Content marketing offers a way to provide value to your audience and position your business as an expert in your industry. By creating and sharing blog posts, videos, infographics, webinars, and other types of content, you can attract, engage, and persuade customers in Wollongong. This approach can build trust and loyalty over time, leading to stronger customer relationships and a higher likelihood of conversions.
Resource 1: “Starting a Social Media Calendar”

Influencer Marketing

Influencer marketing leverages the reach and credibility of popular personalities or thought leaders across various digital platforms. Businesses can collaborate with influencers who resonate with their target audiences in Wollongong, using their authentic voice to increase brand awareness, drive engagement, and generate conversions.

Mobile Advertising

The widespread use of smartphones in Wollongong provides a powerful tool for reaching users with targeted mobile ads. From in-app ads to location-based promotions, mobile marketing has the potential to deliver personalised experiences that drive action.

Analytics

One of the most significant benefits of digital advertising is the ability to measure campaign results accurately. Using digital analytics tools, businesses can track clicks, impressions, conversions, and other metrics to understand their campaigns’ effectiveness and make data-driven decisions.

Resource: “Set up and track custom events in Google Analytics 4″

Ultimately, the power of digital advertising lies in its ability to connect businesses with Wollongong consumers in a targeted, engaging, and measurable way. Whether a business is small or large, the accessibility, affordability, and flexibility of digital advertising can create opportunities that would be challenging to achieve with traditional methods alone. By incorporating digital strategies into their advertising mix, businesses in Wollongong can tap into the power of the internet to reach and engage more customers than ever before.

Creating a Successful Digital Advertising Campaign in Wollongong

A successful digital advertising campaign can extend your business’s reach, increase brand awareness, improve customer engagement, and boost sales in Wollongong. Here are key steps, techniques, and best practices to guide your campaign development and implementation process.

Clear Objectives

Start by defining clear, attainable objectives for your campaign. Whether you intend to increase brand awareness, boost product sales, or drive website traffic, your objectives give your campaign direction and form the basis for measuring its success.

Target Audience Identification

Understanding your target audience in Wollongong is crucial to crafting an effective digital advertising campaign. Analyse demographic data, consumer behaviour, and interests to develop a clear customer profile, enabling you to tailor content and messaging to their preferences and needs.

Quality Content Creation

The digital ad space is crowded, and engaging, high-quality content can help set your campaign apart. Use compelling text, eye-catching visuals, and engaging video to capture your audience’s attention and encourage them to interact with your ads.

SEO Techniques

Apply SEO techniques to maximise your visibility in search engine results. Incorporate relevant keywords, meta-descriptions, and alt-texts, ensure your website is mobile-friendly, and utilise backlinks.
Resource 1:“Budget-Friendly SEO Tactics for Wollongong Businesses”

Platform Selection

Choose your advertising platforms based on where your target customers are most active. Each platform – from search engine ads (Google or Bing) to social media to email marketing (retargeting) – requires different content types and strategies, so it’s crucial to diversify your approach to hit all customers touchpoints along the customer journey.

Use of Analytics

Use analytics to assess and improve your campaign’s effectiveness. Tools like Google Analytics provide insights into metrics such as impressions, clicks, conversions and bounce rates, allowing you to understand your advertising ROAS (return on ad spend) and make data-based adjustments for continuous improvement.

A/B Testing

Perform A/B testing to identify the most effective parts of your campaign. By creating two versions of an ad and comparing their performance, you can identify which elements work best and apply those insights to future campaigns.

Continual Optimisation

Digital advertising calls for constant refinement. Regularly review and optimise your campaigns based on their performance, market changes, or shifts in your business goals and customer preferences.

By integrating these steps and best practices, you can create an effective digital advertising campaign in Wollongong. A comprehensive digital strategy provides a robust foundation upon which to build your online presence, engage with your audience interactively, and ultimately drive growth for your business.

Resource 1: “How to reverse engineer your competitors’ Google Ads strategy”

Resource 2: How to reverse-engineer your competitors’ Facebook Ads strategy

Utilising Local Advertising Platforms in Wollongong

Local advertising platforms in Wollongong present an opportunity for businesses to strengthen community ties, foster brand loyalty, and increase visibility in their local markets. These localised channels help businesses build a reputation as trusted, community-focused entities, thereby facilitating successful advertising campaigns. Let’s explore the benefits of these local platforms.

Local Newspaper Websites

Wollongong’s local newspaper websites, like the Illawarra Mercury, offer an efficient way to reach readers who value local news and updates. Advertising on these platforms gives businesses high visibility among a community-focused audience. Also, online ad formats like banners or sponsored posts enable targeted messaging, contributing to increased local awareness and improving conversion rates.

Radio Station Apps

Radio stations, like i98 FM and Wave FM, not only broadcast over the airwaves, but also have apps and online platforms. Advertising here allows businesses to reach listeners who are local intrigued, increasing reach and building brand recognition. Radio apps often allow for more interactivity, such as clickable banners or sponsored content, providing businesses with opportunities to more deeply engage their audience.

Local TV Websites

Television stations in the Wollongong area, such as WIN, Prime7, and Nine, offer online content supplemented by digital advertising opportunities. Advertising on these online platforms ensures that businesses reach audiences who consume both mediums, potentially increasing their reach and maximising their campaign impact.

Locally Focused Social Media Groups

Joining and advertising in locally focused social media groups—whether on Facebook, LinkedIn or other platforms—is an effective way to engage with Wollongong residents. These platforms often have a community feel, which can increase trust and credibility. In such communities, sponsored content or partnerships can perform particularly well, as they are seen as endorsements by trusted local figures.

Benefits of Using Local Advertising Platforms

Leveraging local advertising platforms in Wollongong comes with unique benefits:

Enhanced Community Engagement: These platforms have a community-centric focus, meaning your advertisements will reach residents invested in local issues and businesses. This is key to community engagement and creating a loyal customer base.
Increased Brand Visibility and Recognition: Regular exposure on these platforms can imprint your brand in the minds of local community members, leading to increased visibility and recognition.
Localised Messaging: Advertising on local platforms offers opportunities for targeted, localised messaging. Tailoring your campaigns to reference local events or issues can resonate with your audience and increase engagement.

Utilising local advertising platforms is a strategic move for businesses seeking to gain a competitive edge and secure a solid standing in the local market. With the right approach, tools, and messaging, these platforms can amplify the impact of advertising efforts, leading to stronger brand loyalty, enhanced community alignment, and highly successful campaigns.

Solving the Success Equation: Measuring Advertising Strategy Performance.

Laying out an advertising strategy can be a tricky game, but figuring out whether it’s working or not is another challenge altogether. So, how can you measure the success of your advertising strategy, particularly if you’re focusing on the vibrant city of Wollongong? Let’s break it down.

Dip Your Toes into Key Performance Indicators (KPIs)

Like a compass guiding a ship, KPIs direct and assess the effectiveness of your advertisements. KPIs include metrics such as click-through rate (CTR), conversion rate, customer acquisition cost, and return on advertising spend (ROAS), among many others.

For example, let’s consider ‘Blooming Flowers’, a local Wollongong florist. They started an online advertising campaign to boost their deliveries. After a month, they noted a 5% increase in website clicks (CTR) but no significant increase in purchases (conversion rate). This gave them an essential hint – while their ads were attractive, something was hindering customers from making purchases, meaning they needed to improve their website user experience or reconsider their product pricing.

Harness the Power of Analytics

Diving deep into analytics helps to decode the performance of your advertising strategy, offering insights into your audience’s behavior, preferences, and response to your ads. You can use platforms like Google Analytics or social media analytical tools.

Take ‘Coastal Bites’, a well-loved Wollongong food truck. Using analytics, they found out that most customers visited their website after seeing their ads on Instagram between 6 PM to 8 PM. This insight helped them decide to concentrate their advertising spends during these hours, aiding them to make the most out of their budget.

Tracking Metrics – The Progress Mirror

Another way to measure your advertising strategy’s success is through tracking metrics like impressions, reach, engagement, and leads. They show the breadth and depth of your advertising impact.

Consider ‘Sunset Apparel’, a local Wollongong clothing store. They set up billboard and digital ads for their latest summer collection. Through tracking received inquiries (leads), they found that while the billboard increased brand awareness (impressions and reach), their online ads fostered more customer engagements and led to more store visits and purchases.

The Power of Iteration and Optimisation

Remember, measuring the success of your advertising strategy isn’t a one-time affair. It’s a continuous cycle of measurement – analysis – optimisation. Regular assessments allow you to make necessary adjustments to your tactics and improve your overall business results in Wollongong.

By leveraging KPIs, analytics, and tracking metrics, you can navigate your advertising strategy’s performance and steer your business towards success. Remember, every ad campaign is a learning opportunity waiting to be unlocked.

In the Limelight: Successful Advertising Campaigns in Wollongong

Every advertisement tells a story, but how many of them succeed in captivating their audience’s attention and driving conversions? Let’s take a walk down the memory lane of Wollongong’s advertising landscape by exploring some impactful and successful advertising campaigns.

Picture Perfect Portraits: ‘Wollongong Snaps’

The ‘Wollongong Snaps’ campaign by the local photography studio, ‘Framed Moments’, is one that still echoes within the local community. They launched an Instagram campaign with an inviting slogan, “Show us your Wollongong.” Encouraging locals to post photos capturing the scenic beauty of Wollongong with the hashtag #WollongongSnaps, they promised to feature the most captivating images on their studio wall for a week.

The result? Thousands of entries, skyrocketing social media engagement, and a significant increase in their studio visits and photo printing orders. The key was the campaign’s local-centric approach, which involved the community, allowing ‘Framed Moments’ to strengthen its brand-customer relationship and draw attention to their superior photo printing quality.

Action-Packed Appetites: ‘Burger Battle’

‘Burger Battle’ was an exciting campaign run by ‘Grill Masters’, a popular Wollongong burger joint. Taking advantage of their rivalry with another local burger place, ‘Grill Masters’ initiated a fun, burger-themed challenge, asking customers to vote for their favorite burgers through purchased meal tickets—each ticket equaled a vote for the respective burger.

This campaign created a buzz, leading to increased foot traffic and overall sales. The intriguing rivalry narrative amplified customers’ engagement, spicing up the otherwise standard dining experience. Additionally, this campaign demonstrated the effectiveness of “gamification” in advertising.

Defying Distance: ‘Beyond Wollongong’

Online learning platform ‘Amplify Education’ demonstrated a thoughtful advertising approach with their ‘Beyond Wollongong’ campaign. Realising that many Wollongong residents were looking to upskill during the pandemic lockdown, they launched a campaign around the theme, “Learning that takes you places.”

Using radio spots, social media ads, and email marketing, they emphasised that despite being in Wollongong, with online education, one could reach beyond geographical limits. The campaign saw a substantial increase in new registrations – a testament to the value of resonating with prevailing collective sentiments and the effectiveness of multi-channel advertising.

Each of these examples illustrates the power of well-crafted advertising campaigns that strike a chord with their target audiences. Creativity, strategic planning, and understanding of the local context are the common threads tying these success stories together. So, whether you’re a fledgling startup or a seasoned local business in Wollongong, remember, when it comes to advertising, the world is your canvas – it’s up to you to paint a picture that attracts the audience you desire.

Mastering the Art of Advertising in Wollongong: The Final Act

In conclusion, advertising in Wollongong, like anywhere else, is an intricate dance between creativity, strategy, and deep understanding of local culture. Through this journey, we’ve seen the significance of measuring advertising success with KPIs, analytics, and tracking metrics, leading to crucial insights and consequent refinements.

We’ve also uncovered the power of real-life case studies, showcasing how successful advertising campaigns harnessed Wollongong’s unique charm and local dynamics. Some of the key takeaways include the importance of resonating with the community, balancing traditional and digital advertising platforms, and utilising a mix of tactics to drive engagement and conversions.

The exciting world of Wollongong advertising is teeming with possibilities, and it is within your reach to make an impact. All you need is the right approach, knowledge, and dedication to continual optimisation.

Ready to take the leap but don’t know where to start? John from YBR Marketing is here to help. With years of experience and a keen eye for Wollongong’s advertising landscape, John and his team can elevate your advertising campaign to new heights. Take the stress out of strategising and let YBR Marketing guide you on your journey towards advertising success in Wollongong.

Contact John today at john@ybrmarketing.com.au or call 1300 902 588 to kick off your winning advertising campaign and make your vision a reality! Remember, your advertising brilliance is just a conversation away.

Follow us:

Step-by-Step Process for Crafting a Powerful Social Media Strategy.

by Red/Marketer with a Soul | Feb 28, 2023 | social media marketing, social media strategy wollongong

Table of Contents

Create Your Own Social Media Strategy

Analysing Your Audience and Setting Goals

Identifying the Channels You Should Use

Developing Engaging Content Ideas

Scheduling,Measuring and Revising Your Strategy

Leveraging Automation to Streamline Processes

Create Your Own Social Media Strategy

Social media can be a powerful marketing tool for just about any business, but it requires a unique strategy tailored to each company’s individual needs. This guide will provide your business, with the information and tips you need to create an effective social media presence that brings in leads and grows your customer base quickly.

Analysing Your Audience and Setting Goals.

Once you have identified your target audience, you will need to define the goals and objectives of your social media presence. Ask yourself questions like “What do I want this presence to achieve?”, “Who should my posts be targeting?” and “What kind of content should I be creating?”. Establishing a solid plan before crafting a strategy will help ensure that your social media efforts are successful.

So for your social media strategy, it’s essential to determine who you are creating content for and what their needs are. You can do this pretty easily, by conducting surveys, review data from other platforms such as websites or email newsletters and listen to what people in your target area have to say about your business. Doing so will give you a good idea of the type of information people want to see from businesses like yours. Additionally, establishing specific goals and objectives for your presence will help give it focus so that any efforts don’t feel scattered. When setting your goals, make sure they are specific, measurable, attainable and realistic. This way you can have clear expectations for success and measure them accurately over time.

Identifying the Channels You Should Use.

When you’re coming up with a social media strategy, the key here with any marketing strategy, is to keep it simple and uncomplicated. So moving on, it’s important to think about which channels will be the most effective for reaching your target audience. Take the time to research what platforms are the most popular among them and prioritise those for your strategy. Decide whether it makes sense for your business to have a presence on each of these channels or just select a few that fit best with your goals. Consider different features and marketing capabilities of each platform when deciding where to focus your efforts.

Consider all of the potential social media channels and consider their different features, user bases, and restrictions. Platforms like Facebook offer extended advertising capabilities but have very specific rules about how content is presented. On the other hand, Instagram can be an effective way to build a strong visual identity with its easy-to-use filters and editing tools. Twitter gives you a great chance to engage in direct conversations with your followers while YouTube is great for sharing video content. Also look into LinkedIn if you want to focus on professional networking opportunities. Thoroughly analyse the pros and cons of each platform before you decide where to focus your energy.

Developing Engaging Content Ideas.

Crafting engaging content is a key part of any successful social media strategy. Think about the types of content your target audience likes and that can help you reach your goals. Keep posts focused on topics related to your brand, while also creating content that encourages engagement and involvement from users. You can also use content to showcase user-generated creations or build relationships with industry thought leaders.

Content can range from entertaining to informative, from photos to stories. The key is to ensure content is in line with your brand and provides value for users. Additionally, be sure to use a mix of organic and sponsored or paid posts on social media platforms. Engage followers by asking questions or encouraging people to share their stories or experiences related to the topic. For example, if you own a restaurant, you could create content about local dishes people enjoy and reward customers who post photos of your food using a certain hashtag. Developing a range of engaging content ideas will help boost your social media presence, and therefore engagement with your target audience.

Scheduling, Measuring and Revising Your Strategy

Once you have launched your social media strategy, it’s important to keep an eye on progress – both in terms of reach and engagement. Set realistic goals that reflect the desired outcomes of each post, so you can measure success. Also make sure to review the analytics provided by each platform regularly. This allows you to compare performance data over time and see what works best for your brand. Use these learnings to inform future updates and modifications to your plan.

Scheduling content ahead of time is an effective way to ensure consistent updates and keep your strategy on track. Use a third-party social media management platform such as Hootsuite or Sprout Social, or free versions like Agrapulse which offer features such as data analytics and scheduling tools, to organise content for different platforms. When creating social media posts, mix up the types of content you post – such as images, polls, videos and carousels – to keep users interested and engaged in your brand. Experiment with posting frequency, even if it means changing it monthly to see what works best for you.

Leveraging Automation to Streamline Processes.

Automation can significantly save time and help your business stay on top of your social media strategy. There are a wide range of web-based applications available that will allow brands to automate certain processes such as scheduling posts, responding to customer inquiries, and tracking performance data. However, it is important to use automation strategically and maintain a level of human interaction – make sure you always keep an eye on responses to ensure the conversation stays relevant and meaningful for your audience.

Implementing an automated system allows brands to save the time they would’ve spent on manual tasks and focus on crafting messages that connect with their audience. Automation can also be used for analysing data from key performance indicators (KPIs), so business owners have access to real-time insights about their social media accounts and campaigns. By using these insights, businesses can fine-tune their strategies and ensure that they are getting the most out of their social media presence. Automation is a powerful tool but it’s important to remember that human interaction should remain the primary focus of your social media efforts.

“Check out our blog post below” ⬇️⬇️

Facebook Ads, Pro Tips for Maximising Results

Facebook Ads: Pro Tips for Maximising Results The Power of Facebook Ads Year after year, Facebook ads prove to be a valuable investment for digital marketers. They consistently deliver lower...

Social media is a powerful tool in the “marketing funnel” for more and more businesses, particularly small businesses and startups looking to grow by attracting new customers. There are an almost unlimited number of platforms that you could use to drive traffic to your business. While it may be tempting to spread yourself thin (or worse, not do anything at all), it’s essential that you pick the right platforms and learn how to use them well before committing valuable resources. Take the time to learn what each platform offers, and you’ll reap the benefits very quickly.

We have outlined the tips and best practices for creating a successful social media campaign that will drive traffic to your business or website. If you need help putting together your strategy, please feel free to contact us and we’ll can get you started right away.

Dedicated To Your Marketing Success

John

Social Media Marketing Wollongong – How To Grow Your Business With Social Media

by Red/Marketer with a Soul | Aug 22, 2022 | Advertising Wollongong, SEO Wollongong, social media marketing

Social media marketing is an important part of any online strategy. It allows you to reach customers where they spend their time, and create a community around your brand. But it can be confusing. To make things worse, most advice on social media marketing comes from the people selling it, rather than from businesses who are already successfully using it. That’s why I wanted to write this article. I want you to have the real scoop – straight from other successful business owners who know what they’re doing and have been there before you.

Create an Account with Facebook.

Whether you’re a business owner, a blogger or a webmaster, we all know the importance of having a Facebook account. Having a Facebook account allows you to have your own personal page where people can follow and connect with you. However, did you know that there are also websites where you can create a business page as well? This allows your customers to get information regarding your business and also enables them to read posts that you’ve posted on your page. If you’re not using social media yet, now’s the perfect time to start! You can use Facebook as a free platform to build your brand and connect with potential clients.

To get started on Facebook:

1. Create a Facebook Page for your business by going to www.facebook.com/pages/create/. Follow the instructions to create a page for your business.

2. Set up your Page by filling out all of the required fields in the Info tab (including a profile picture).

3. Add some information about yourself by filling out the About tab and adding additional tabs if necessary (for example: Contact Info or Services).

4. Manage your Page by clicking on the Edit Page button at the top right-hand corner of your page (next to where it says “Like”) then selecting Manage Permissions from the dropdown menu that appears next to Settings & Privacy Settings in order to add new people as admins who can post content on behalf of your business.

Setup a Twitter Account

Twitter is another great place to promote your business. It’s easy to set up an account, and you can easily share links to your website, blog posts, and other online content.

To set up a Twitter account, go to the website: https://twitter.com/signup. If you already have a Facebook or Google account, you can use it to sign up for Twitter. If not, you’ll need to create an account with your email address and password, then verify it by entering in your phone number or SMS code.

Once you’re signed in, you’ll be able to write your first Tweet! A tweet is a 140-character message that can be posted publicly (to everyone) or privately (to only your followers). To post publicly on Twitter, just type in your message and hit enter—it’ll be posted instantly! You can also attach photos and videos from other websites using a “link” icon on each post. To send private messages (DM), click on the envelope icon beside a user’s name when they are mentioned in one of your Tweets; this will open up their DM inbox so that you can send them something more personal than what would be appropriate for everyone else to see!

Start posting regularly.

You should post at least once every day. This will help build trust with your followers and keep them interested in what you’re doing..

Here are some tips for making the most of your time on social media:

1. You should post at least once every day. This will help build trust with your followers and keep them interested in what you’re doing.

2. Post during times when your target audience is most likely to be online: between 9am and 5pm (Eastern Time) on weekdays, and 11am – 6pm on weekends.

3. Don’t use all caps or excessive punctuation—it makes it look like you’re yelling at people, which is never a good thing! Also avoid emoticons like 🙂 or :-(—they’re kind of creepy.

4. Make sure that each post has a clear call-to-action so that people know how they can interact with you (e.g., if you’re selling something, let people know how much it costs).

Find out what works best for your audience.

The best way to grow your business through social media is to tailor your approach.

There’s no one size fits all approach when it comes to social media marketing. It depends on your industry, your brand, and your goals.

So how do you know which approach is right for you? Here are some questions to ask yourself:

-What are my goals? Do I want to grow my customer base or increase brand awareness?

-What kind of imagery will appeal most to my customers? Do they like photos or videos? What kind of message should I convey in each post?

-What are the most popular platforms among my target audience? Facebook, Instagram, Twitter…or something else entirely?

-Who am I trying to reach—just people who already know about me or those who aren’t yet familiar with my business?

Promote your posts.

Don’t just post your content and hope it goes viral—you have to promote it!

This is one of the best ways to grow your business on social media. You should promote your posts as much as possible. This will help them gain more views and engagement.

You can do this by promoting your posts on other networks and sites, like Facebook or Twitter. You can also promote them on other websites that are related to yours, like forums or blogs.

If you’re not sure where to start with promoting your posts, then check out these tips:

1. Use hashtags in your posts so people can find them easily when they search for those terms on Twitter or Instagram.

2. Include links in your posts so people who want more information about something can click through and read more about it without leaving their feed (this is called a link-in-post). This is great because it allows users to quickly get a lot of information without having to go somewhere else first!

3. Try using video content on Instagram stories instead of just photos—it’s easier for people to digest while they’re scrolling through their feeds!

And most importantly, don’t be afraid to push yourself outside of your comfort zone. It may feel uncomfortable to hold a giveaway or reach out to strangers, but let’s face it—Social media is a powerful resource that we can all take advantage of. Don’t be afraid to at least give it a try, and you may find yourself growing in ways that you hadn’t even realized were possible.

Growing your business through social media requires consistency, persistence, and a willingness to experiment with new ideas. The information in this article should give you a headstart on growing your company through social media. Hopefully, it will serve you, but even if not; try something new. That’s the only way you’ll know for certain if it works for you.

Dedicated To Your Social Media Marketing Success!

John

Why Advertising Agencies are the Best Option for your Business

by Red/Marketer with a Soul | Aug 12, 2022 | Advertising Wollongong, Digital marketing wollongong, direct response marketing, facebook advertising, Google Ads, Lead generation, Online Advertising Wollongong, SEO Wollongong, social media marketing

If your business wants to grow, advertising agencies are the way to go.

As a small to medium sized business owner, you would have to agree that one of the toughest things to figure out is how to get the attention of potential clients. While we have all heard that word-of-mouth is the best way to generate business, today’s customers are inundated with ads, promotions and information overload. As a result, they can easily ignore your message or even worse, get annoyed with it. That’s why advertising agencies are so important. They are trained strategists who know how to deliver your message in a way that will capture the attention of your target market and keep it from interfering with their world.

They also have the resources and experience to help you reach your goals.

When you’re in the business of selling products and services, it’s important to have an advertising agency on your side. They have the knowledge and resources to help you achieve your business objectives. They have the ability to develop creative campaigns that will attract customers to your products and services.

What’s more, they can help you build a brand that people will recognize and want to buy again and again.

Business owners who work with advertising agencies tend to see results quickly—and those results are often measurable in terms of increased sales or improved customer loyalty.

You get access to their expertise.

Every marketing campaign is unique. Your business has its own goals, needs and audience. You need an ad agency that can develop a customized strategy for your company based on your specific needs.

The best ad agencies are able to take the time to understand your business and your goals before they develop a plan of action. They know that effective advertising requires more than just creating an ad campaign; it requires understanding who you’re trying to reach and what message will resonate with them.

You get access to new ideas.

You’ve got a business to run, and you don’t have time to spend hours on your marketing strategy.

Fortunately, an advertising agency can help you get the most out of your marketing dollars. They can bring fresh perspectives to your business, helping you develop creative campaigns that will appeal to your target audience. They can also provide insight into the latest trends in your industry so you can stay up to date with current events.

You get access to more qualified leads.

It’s no secret that marketing is a challenging endeavor. In order to succeed, you need to get your message across to the right people at the right time—and that means being able to reach a diverse range of demographics.

You need to get access to more qualified leads.

When you work with an advertising agency, they are able to offer you a wealth of opportunities that would otherwise be unknown to your business. This includes access to advertising platforms and markets that might not be available to smaller businesses like yours.

You also get access to more qualified leads.

When companies advertise on TV or radio, they are often advertising to everyone in their local area or even state. This means that the leads generated by these ads may not be targeted enough for your business needs. With an advertising agency, you get access to a network of professionals who will target their campaigns specifically at your ideal customer base.

You might like to also read: >>Big Business vs Small Business Marketing<<

At the end of the day, an ad agency is the ideal choice because they are experts at creating marketing material. While they will require payment for the services they provide, it is a small investment that can pay off in a big way. Their expertise will result in a better advertising campaign than you could ever run on your own.

Ultimately, the agency you choose will depend on your own needs and preferences. But if you are searching for an advertising agency that can provide your business with primary or secondary marketing tools, such as commercials or advertisements, then an ad agency may be just what you need to help your company thrive.

Dedicated To Your Marketing Success

John

Marketing FAQs

by Red/Marketer with a Soul | May 12, 2022 | Advertising Wollongong, Digital Marketing SOPs, Digital marketing wollongong, direct response marketing, Google Ads, Lead generation, Online Advertising Wollongong, social media marketing

When it comes to digital marketing, there are four main types:

Social Media Marketing (SMM)

Social Media Optimization (SMO)

Search Engine Optimization (SEO)

Pay-Per Click Advertising (PPC)

Social media marketing (SMM) is a way for businesses to connect with their customers, potential customers, and partners through social media platforms. SMM is a type of digital marketing that uses social media platforms to market a product or service.

The purpose of SMM is to increase brand awareness and generate leads by encouraging people who visit your social media pages to engage with your brand by liking your posts, commenting on them, or sharing them with their friends on Facebook or Twitter.

SMM can help you create buzz about your products, services, and events before they happen so that people who may be interested in what you have to offer know about it ahead of time. It also allows you to respond quickly to customer feedback or concerns so that you can address problems as soon as possible and build trust among current and potential customers.

Social media optimisation (SMO) is a strategy for increasing the visibility of a website or brand on social media. It involves creating content that is shared across different platforms, such as Facebook, Twitter, Instagram and LinkedIn.

A good SMO campaign will increase the number of followers of your pages, which can then drive traffic to your website and boost conversions.

Search Engine Optimisation (SEO) is the process of increasing your website’s ranking in search engine results pages (SERPs) through organic search engine results. It’s a marketing technique that helps you to improve your website’s visibility on search engines, like Google.

There are many factors that contribute to SEO, including your content and how well it’s written, the keywords used in your content, and the number of backlinks pointing to your site from other sites.

In order to rank well in search engines, you need to understand how they work and what they’re looking for when they crawl the web. If you want to get ranked high on Google or Bing, then you’ll need quality content that people want to read – but also keywords related to your niche which people are searching for online right now!

Pay-per-click advertising (PPC) is a type of paid advertising on the internet that costs you only when someone clicks on your ad.

It’s an incredibly effective way to get your ads in front of people who are actively looking for what you’re offering.

PPC ads can be placed on search engines, social media platforms, and other websites where users are actively searching for something related to what you’re selling.

You can set a budget for your PPC campaign so that you don’t spend more than you want to.

The best part? If someone clicks on your ad but isn’t interested in what you’re selling, they won’t cost you anything!

A paid strategy is a strategy that involves the use of paid advertising, rather than organic traffic (which is unpaid), to drive traffic to your site.

CPA, or Cost Per Action, is a type of marketing that compensates a business for the direct results of running an ad. For example, say you own a pizza parlor, and you run an ad on Google telling people to come and buy your pizzas online. If one customer buys a pizza online as the result of seeing your ad, then you get paid for that sale. The specific dollar amount you can receive depends on what kind of action the ad was intended to drive.

This type of marketing is great for businesses who are just starting out and don’t have much money to spend, because it only costs money when you have sales. And who doesn’t want that?

CPA marketing is a type of pay-per-action advertising, where an advertiser pays only when a person takes a particular action. The advertiser doesn’t pay unless that action is performed, so CPA marketing is sometimes used to refer to cost per acquisition or cost per lead.

This type of conversion-based marketing has been around for more than a decade, and it’s gaining popularity in online advertising as older methods of online marketing like pay-per-click are becoming less effective.

Cost-Per Click (CPC) advertising is a method of advertising that allows advertisers to pay for each time a user clicks on their ad. This type of advertising is very common in the internet industry, and it is used by many companies who want to promote their products and services.

CPC is one of the most popular forms of online advertising. It has been around for many years and has proven to be very effective at helping companies advertise their products. In fact, more than 80% of all online searches are done using this method.

The main advantage of CPC advertising is that you only pay when someone clicks on your ad and goes through to your website or landing page. This means that you only pay if there’s an interest in what you have to offer!

Do you want to grow your business? If the answer is “yes,” then you need to advertise.

Advertising is the best way to get your business in front of the right people at the right time. When you advertise, you are able to control how and when potential customers reach out to you and make sure that your message is getting across to them.

If you’re looking for a quick and easy way to scale your business, then advertising is it. You can set up an ad in as little as a day and start getting results immediately—all without having to spend a ton of money or get bogged down in complicated strategies. It’s no secret that advertising has been around for centuries—it’s tried-and-true!

In fact, most successful businesses today have invested heavily in advertising. It’s not just about getting the word out there; advertising can help build awareness for your brand, reach new customers, and keep existing customers coming back again and again.

How much should a business spend on advertising?

According to the American Association of Advertising Agencies, businesses spend between 0.5% and 2.5% of their revenue on ads. This number represents a good starting point for smaller companies, and a reasonable upper limit for mid-sized companies with more established client bases.

A company’s industry can also have an effect on their advertising budget. For example, many businesses in the retail sector spend at least 1% of their revenue on advertising, whereas businesses in the services sector typically spend less than 1%.

It is a common misconception that you should be focusing on one or two metrics when setting up your PPC account. However, a more effective approach is to look at all of the metrics and adjust your strategy based on what you find.

Typical metrics that people focus on are:

#1: Cost per conversion: This is how much it costs for every single person who buys from you.

#2: Cost per click: This is how much it costs for every single person who clicks on your ads.

#3: Conversion rate: How many people who click on your ad end up making a purchase at your site.

#4: Click through rate (CTR): This is how many times a person clicks on your ad after seeing it.

These metrics are important, but they’re not enough to tell the whole story. You should also look at things like:

#5: Average order value (AOV): Average amount spent by someone who buys from you, including shipping costs and taxes.

#6: Sales velocity Total number of sales divided by the total number of impressions your ads have received in the past month.

#7: Customer retention rate Number of returning customers divided by the number of new customers in the past month

Testing a PPC campaign is a multi-step process that involves both qualitative and quantitative analysis.

First, you need to analyze the effectiveness of your ad copy. To do this, you need to track how many people click on your ads. You can do this by using Google Analytics to see how many visitors come from each ad.

Next, you should examine the quality of those clicks. You want to make sure that the people who click on your ads are qualified leads—the kind of people who are likely to buy what you’re selling in your ads. This will help you determine if you need to tweak your ad copy or target audience.

Finally, once you’ve determined that your ad copy is effective and that it’s bringing in qualified leads, it’s time to analyze the effectiveness of your landing pages. You can do this by measuring how many people actually convert on those landing pages (i.e., purchase something).

Google Ads charges you for your ads on a pay-per-click (PPC) basis. That means that you don’t pay anything until someone clicks on your ad—and then you’ll be charged the amount determined by what you’re bidding.

So, if you bid $5 on a certain keyword, and someone searches for that keyword and clicks on your ad, you’ll be charged $5. If no one clicks on your ad, then it won’t cost you anything at all—so there’s really no risk in trying.

You can also set a daily budget for how much you want to spend each day on Google Ads. This means that if anyone ever clicks your ad, the total of all those clicks will never exceed your daily limit. So, if your daily budget is $10, and someone clicks on your ad 15 times in one day, then you’ll only be charged $10—not the total amount of all 15 clicks.

This approach allows you to maintain control over how much money is being spent each day on Google Ads for your business.

The difference between conversions and all conversions in Google Ads is that the former refers to the specific number of conversions you have, while the latter refers to the total number of conversions that have occurred when using your ad.

In other words, if you run an ad for a week and get 10 conversions, but one of those people also buys a product from your website on a different day, then you’ll see “10” in your conversion column, but if you look at all conversions (and you click on the “All Conversions” tab), you’ll see that there were 11 total conversions. This is because Google takes into account all of these extra purchases when determining all conversions.

If your Google Ad account is suspended, it means that Google has found that you have violated one of their policies.

Google can suspend an entire account or just certain parts of it. They will tell you which part or parts are suspended. You can find out more about this in the suspension notice they send to your registered email address. You can also find it in your account by following these steps:

1. Sign in to your Google Ads account at ads.google.com.

2. In the page menu on the left, click Settings.

3. Click Account access under “Account settings.”

4. Click Suspensions to see the details of the suspension, including a link to the policy that was violated and how long the suspension will last.

5. Review the information about why your account was suspended, then click Request review if you think your suspension was a mistake and would like to appeal it (this option will only be available if you haven’t requested a review yet).

6. If you think that your ad was incorrectly disapproved for violating our advertising policies, click Appeal an approval decision in the same section.

If you want to create content that attracts traffic and leads to conversion, your main focus should be on the results of your service or product.

Customers don’t care about the features that make up your service or product—they care about what it will do for them. So don’t waste time talking about how great your service or product is, dive right in to what it can do for your customers.

I can’t tell you how many times I’ve been asked that question.

It’s a good design, and it’s probably got a lot of great features, but if your visitors are leaving after they see your landing page, you’re not going to get anywhere. The best way to fix this problem is to make sure that your landing page is clear and concise. If you have too much information on the page or too many images, then you’ll scare people off before they even get a chance to see what your site has to offer.

The first thing you should do is look at what other companies in your industry are doing in terms of their landing pages. This will give you an idea of what works and what doesn’t work when it comes to getting people interested in visiting your site. Then take some time tweaking your own landing page so that it matches up with these examples as closely as possible.

The most important thing to do it conduct a competitor analysis and see where there is a gap you could fill in the market with your product.

You can make your product different from your competitors’ in a variety of ways, including:

– Price: Make yours cheaper or more expensive than theirs.

– Quality: Make yours better or worse than theirs.

– Distribution: Make yours available to a wider audience than theirs is, or vice versa.

– Positioning: where you want your product to be positioned in the market, ie whether it be a high end product or be exclusive..

Digital marketing tools are a boon for the marketers in this digital age. With such tools, the marketers can automate their routine tasks and give more time to their creative side. Digital marketing tools have made it possible to remove all the repetitive tasks from the shoulders of the marketers so that they can focus on creating strategies and implementing them in a better way.

Digital marketing tools help in saving a lot of time of the marketers as they help them to do analytics and create reports about their marketing campaigns. They also help them in doing SEO, social media management, content creation, and other digital marketing activities easily.

With these tools, the marketers don’t need to worry about what is happening with their campaign as these tools will keep them updated about every single thing that takes place within their campaign.

To optimize your videos, you need to leverage your SEO efforts in tandem with your video marketing strategy. Here are some things you can do:

* Make sure your videos are optimized for the keywords you want to rank for by including keywords in the title, description, and tags.

* Include a call-to-action on the first frame of your video and in the description so that people know how to interact with the content.

* Embed links to relevant pages on your website on all sites where the video is posted, as well as include links in the video’s description. This will help drive traffic back to your site.

* Your videos should be optimized for mobile devices so that they’re easily accessible from anywhere at any time, even if someone doesn’t have an internet connection (like when they’re on an airplane). Make sure they’re also easy to share with others via email or social media platforms like Facebook and Instagram.

* Create playlists of related video content so viewers can watch more than one piece of content at a time without having to navigate away from their current location.

There are many differences between web content designed to rank and content that is written to be read. The most important difference is that the content designed to rank focuses on keywords and keyword density, while the content designed for reading is written for a reader’s interests and comprehension.

Keyword density refers to how many times a keyword or phrase appears on a page in relation to how many total words are on that page. This is an important metric because search engines like Google use it as an indication of how relevant a website is related to a search term. So, if you want your website to rank high in Google results, you’d want it to have high keyword density—but if you just want people who come across your site to be able to understand what you’re saying, then having high keyword density might not be the best way to go about it.

In order to write content that’s meant for reading rather than ranking, here are some tips:

1) Use long sentences with few commas

2) Use short paragraphs instead of one big paragraph (you can also use bullet points or numbered lists instead)

3) Don’t use complex words.

Digital ads can be a powerful way to reach your customers and potential customers. The key is knowing what to include and what not to include.

Here are some tips:

-Be concise. Your potential customer is busy and they don’t want to spend too much time reading a bunch of text. Make sure the copy is brief, but also covers all the important points you want to make.

-Use images that are relevant, eye-catching, and convey a message about your product or service. You want people looking at your ad on social media or in an email newsletter to know immediately what it’s about without having to scroll down or read a lot of text first.

-Make sure it’s clear how people can get in touch with you if they have questions about what you’re offering (or if they just want more information).

It is important for companies to understand how the industry cloud can be used to capture value. The cloud allows organizations to create a business model that is more flexible, agile, and innovative; however, this requires a different approach to IT management.

The first step in capturing value from the industry cloud is to realize that you have access to a wide range of resources. In addition to storing your data in the cloud, you have access to other applications that can be used for business purposes. This will allow you to take advantage of many different types of technologies without having to buy them or maintain them on-site.

The second step is recognizing the benefits of using software-as-a-service (SaaS). This type of service allows organizations to focus on their core business rather than on managing technology infrastructure or maintaining software licenses. By using SaaS products, companies have more control over their data because they can access it whenever they want without needing any additional hardware or software installations at all!

Pricing structure is often difficult to maintain because of the need to constantly change it as the business and its products change.

If a company chooses to use a fixed pricing structure, they may find that they are stuck with an outdated price point that could be costing them money or not generating enough revenue.

For example, if a coffee shop has only one type of coffee available, it might be able to charge $5 per cup because there’s no competition and customers have no other options. However, if another coffee shop opens up down the street with cheaper prices and better service, then customers will start going there instead—even if their coffee isn’t as good. This is why many companies choose to use variable pricing structures rather than fixed ones in order to remain competitive in an ever-changing marketplace.

In the past, Google and Facebook ads were the only way to go. But now that we have more options, we can make better decisions about where to spend our money.

There are a lot of ad networks out there that offer alternatives to Google and Facebook ads. Some of these include Taboola and Outbrain, which are both great options for getting your content seen by more people.

However, there are also other networks that may be more appropriate for your business. For example, if you’re selling something that relates to travel or financial services like loans or mortgages then you might want to consider using LinkedIn Ads or Bing Ads instead of Google AdWords or Facebook Ads because they tend to work better with those topics than Google AdWords or Facebook Ads do (although there’s still room for improvement here).

All in all though, if you want people to see your content then using an ad network like Taboola or Outbrain will help get it seen by more people than just using either one separately would do on its own!

SEO and digital marketing are two of the most popular terms in the business world today. But what do they mean? And which one is better?

SEO stands for search engine optimization—a strategy used to make your website rank higher in search results. Digital marketing, on the other hand, refers to the process of promoting your business online. It includes things like search engine optimization (SEO), social media marketing, email marketing, and content marketing.

Each of these processes has its own goals: SEO aims to make your site more visible in search engines, while digital marketing aims to drive traffic to your site and convert those visitors into customers.

Got questions? Leave a comment below or give us a call, I’m always happy to help out if I can..

Dedicated to Your Marketing Success

John