Digital marketing wollongong 3 - YBR Marketing | SEO, Online Advertising, Web Design, Social Media Marketing, Lead Generation

Why You Need To Be Different in Marketing Your Business

by Red/Marketer with a Soul | Apr 28, 2022 | Digital marketing wollongong, Free marketing ideas, guerrilla marketing wollongong, Lead generation, local seo, millisecond marketing, Online Advertising Wollongong, UX Wollongong

Dare To Be Different?

So you’re starting or running a company. You know your product is amazing, and so you get to work telling everyone about it.

You are not alone in this effort. There are thousands of businesses out there with amazing products just like yours. And they’re all trying to get their customers’ attention too, right? So how do you make your business stand out?

Here are three reasons why it is important to be different in marketing your business:

1. People will remember you more quickly if you stand out from the crowd.

2. If you can describe your business in just a few words, their ears will perk up.

3. People won’t feel like they’re getting the same message over and over again (and they’ll be more likely to listen).

How To stand out from the crowd, differentiate yourself from others.

How to differentiate your business for attention

Step 1: Take a look at some of our favorite brands.

Step 2: Check their social media feeds.

Step 3: Notice that they all have one thing in common: they’re doing something totally different. They don’t look like anyone else, they don’t sound like anyone else, and they don’t act like anyone else. This is why we love them so much!

So how do you become one of these cool kids?

Simple. Look at what everyone else is doing and do the opposite—that’s it! But if you need a little more inspiration, here are a few ways to start thinking about how to make your brand stand out from the crowd.

Find your voice – Think about what makes your company special, and talk about that stuff! There’s no point in copying other brands because you want people to remember YOU, not THEM. So find what makes you unique, and run with it. Your logo should reflect this too—if it can’t stand on its own without text next to it then maybe you need another designer? Just kidding (kind of). Don’t be afraid to get weird either—the best brands always push the envelope in at least one way.

Let your freak flag fly. If you don’t want to be lost in the crowd, you gotta let your freak flag fly. You don’t have to go big if you don’t want to, but you do have to be true to yourself and your brand—that way people get a sense of who you are and what you stand for as soon as they see you.

Be bold, even if it’s not in your nature. If your natural tendency is to keep things simple, add a pop of color or a little glitter to your look.
If you’re already full-on sparkle and shine, try dialing it back with some simple cuts and classic patterns. The point is not that one style is better than another—it’s that whatever style or identity you choose, be bold about it! People will take notice.

Change up your routine. If people are used to seeing your face in the same place at the same time every day, change it up! They might not notice right away—the human mind is pretty good at ignoring things that seem like they shouldn’t be there—but eventually they’ll see that something’s different.

Why Prospect engagement matters.

Imagine you’re at a concert. You’re at the front of the stage and you can see the performer’s sweat glistening in the light, you can tell exactly how hard they’re working to put on a show for you, you can hear every note of the music and feel it vibrate through your chest.

Now imagine you’re in the back of a very large room, where there’s a faint buzz from some speakers. You can’t really see anything going on—just some shadows moving around on a foggy stage. The music isn’t quite loud enough to make out any individual notes.

Prospect engagement is what happens when your customer is in that front-row seat, instead of the back of the auditorium.

1) Make it easy for them to interact with you. Include a call-to-action on every piece of content you publish, and make sure it’s clear and actionable!

2) Make your audience feel like they’re a part of something bigger than themselves by tapping into their emotions and desire for community.

3) Use humor—people love witty jokes or puns (think of the Old Spice commercials). Just be careful not to offend anyone with sensitive topics like politics or religion.

You need your prospect to take action!!

So how do you get your prospect to take action?

The secret to getting your prospect to take action is…

Make them feel something!

Feelings are incredibly powerful. They can make us feel like we can conquer the world, and they can also paralyze us with fear.

My favorite quote of all time is from Neale Donald Walsch: “Life begins at the end of your comfort zone.”

Advertising is so much more than just a nice little jingle or a cool slogan. It’s about making people feel something—inspiring them to be different and take action.

When you’re creating anything, whether it’s a product, an ad campaign, or the next great Australian novel, you have to think about what you want your reader to feel. Is it anger? Sadness? Fear? Or is it happiness? Joy? Peace? Curiosity? Excitement?

Whatever emotion you want to stir up in your prospect, that’s what should drive your work. If you don’t know how you want your audience to feel, then how will you ever know when you’re done with your project?

Understanding what emotions drive people will make all the difference for whatever you’re working on, because people don’t just buy products—they buy how products make them feel.

If you want your prospect to take action, use their feelings as a tool! Make them feel like they absolutely HAVE to act NOW or else they’ll miss out on an incredible opportunity, make them feel like this is their LAST chance to get in on the best thing since sliced bread.

Have a clear call to action

A lot has been written on the subject of CTA’s (calls to action) throughout the centuries. In his epic poem “The Iliad,” Homer describes a well-known CTA of the time, “Achilles, slay Hector!” Hippocrates, in his work titled “On Ancient Medicine,” says “If you have a fever and are feeling ill, ask your physician for an antidote.”

And yet, despite all this information available, there still seems to be some confusion about how to write a good CTA. What we’re looking at here is not so much the best strategic approach—that’s going to depend on your audience and your goals—but rather the best way to write a convincing CTA that will get your prospect excited about taking action.

Calls to action (CTAs) are like the instructions for your prospect. Without them, it’s hard to know what to do next.

So how can you make sure your CTAs are clear? Here are some tips:

1. Keep it simple. “Click here” or “Learn more” are good examples of simple CTAs that are easy to understand.

2. Make it stand out. Bolding or underlining your CTA will help readers notice it right away.

3. Say it with a button. Buttons are great for CTAs because they’re easy to see, and they look clickable.

Not all of the mechanisms suggested above will work effectively on all prospects, but you have to test what works for your prospect.

If you’re going to take a stand and be different, make sure it stems from your unique story and how you can benefit the client. If you just blindly follow others, there’s no point in being in business. Get noticed, be heard, and do what it takes to find success in your business.

To quote a great American entrepreneur Mike Michalowicz “Better Isn’t Better, Different Is Better”

Let me know, what you think, comment below or just drop us a line..

Dedicated To Your Marketing Success

John

Most Asked SEO Questions in 2023

by Red/Marketer with a Soul | Apr 26, 2022 | Advertising Wollongong, Digital marketing wollongong, local seo, Online Advertising Wollongong, SEO Wollongong, Uncategorized, YouTube SEO Wollongong

What is SEO marketing?

SEO stands for search engine optimization, which is the practice of increasing the amount of visitors to a website by ranking higher in search results.

Search engines like Google and Bing use robots to crawl the internet, looking at websites to determine how they should rank them in their search results. SEO marketing is the process of improving a website’s content and code so that it ranks as high as possible in these searches.

When beginning an SEO campaign, marketers need to consider how people search for information online and what search terms they might use when looking for your products or services. More and more consumers are using longer phrases called long-tail keywords when searching online. For example, someone trying to buy a laptop might type “best laptops under $500” into Google rather than simply “laptop.”

Marketers then optimize the website’s content and technical components, such as image tags and headers, so that these keywords appear throughout different parts of the site. This encourages Google’s algorithms to rank that website higher in search results for those keywords. The process is ongoing because what works today may not work tomorrow—search engines are constantly updating their algorithms to provide users with better results.

What is local SEO? What are the benefits of local SEO?

The term local SEO generally refers to the optimization of online marketing campaigns for small, local businesses. It’s a strategy for achieving higher organic rankings for relevant search terms that comes with numerous benefits. First, more traffic can result in more revenue as a result of superior organic ranking within search engine results. On top of that, local SEO allows businesses to target nearby audiences and offers increased trust among potential customers.

Free Standard Professional SEO SOPs

How much should I pay for SEO in 2023?

Your SEO cost will depend on the level of support you need and the size of your business. If you’re just starting out, you might only need one or two people to help you with SEO. On the other hand, if you’re an established company with lots of customers, it might make sense to hire an entire team.

The average SEO cost is $1200 per month. The cheapest SEO packages we offer start at $650/month and go up to $6000/month for larger companies with more complex needs, so there’s something for every budget! For example, if you’re looking for local search engine optimization services our agency charges $650-$2000 per month depending on how competitive your market is from both an organic and paid perspective.

Do you think SEO is still a valid way to get traffic to your website?

SEO, or search engine optimization strategies, are tactics designed to improve your website ranking and visibility on search engine results pages (SERPs). When executed correctly, SEO can be a very effective way to increase organic traffic without having to pay for ads.

SEO is a proven and cost effective marketing strategy, which enables companies to build quality and relevant links to their website. Over time these links can help non-brand aware consumers find your brand, driving more traffic to your site. There are many methods of SEO in order to effectively grow links, such as on-site optimization, quality link building, or social media optimization and promotion.

How many headings in the article should I put the keywords?

Well, it depends on the article. For example, if you are writing a short article about how to build a bookshelf level and put in place, there is no need to put too much headings. The reader will be able to understand what you are talking about quickly. However, if you are writing a longer article on how to build an office building or a hospital, we suggest that you use more than 2 or 3 headings. Why? Each section within the main article should be relatively independent from other sections, so that each heading can incorporate the keywords well.

How can I create backlinks for free in 2023?

One of the best ways to create backlinks for free in 2023 is by participating in online communities and forums. Share your knowledge, help others, and you’ll be rewarded with free backlinks.

But remember: creating backlinks for free on a forum can be a time-consuming process if done incorrectly.

Reverse engineer your competitor’s backlink strategy

What is a good SEO score out of 100? How can I check my website SEO status?

The first thing to know is that there is no such thing as a universal “perfect” score out of 100 when it comes to SEO. In fact, there may be no such thing as a perfect score at all. What matters most is increasing the number of people who visit your site and converting them into paying customers. The higher you can get that number without sacrificing your other goals, the better you will be able to rank in search results.

There are a few different ways to check your website SEO status:

1. Google Search Console

2. Bing Webmaster Tools

3. Moz Free SEO Checkers

4. SEMrush Site Audit Tool

Can deleting posts hurt SEO?

Yes, deleting posts can hurt SEO.

SEO is short for search engine optimization. It’s the art and science of making your website more visible to search engines by targeting keywords, producing quality content, and building backlinks (linking your site to other sites with similar content). When you delete a post or page, it becomes inaccessible to the search engine crawlers that visit your site. When they can’t access the post or page because it’s gone, they alert Google that there’s a broken link on your site. That negatively impacts your SEO score.

The best way to avoid this is to make sure that any posts or pages you want deleted are redirected to another page on your website through a 301 permanent redirect. You can manage redirects in the WordPress admin panel by going to Tools > Redirection and adding the URL of the post or page you’re removing from your site along with the new URL you want it redirected to.

Is it possible to rank #1 for competing keywords in a week?

What if I told you that you could rank #1 for your desired keyword in a week? Is it possible?

While it’s not impossible to rank #1 on Google in a week, we should first discuss what this means. Google is the most widely used search engine in the world, accounting for about 90% of all searches. For this reason, “rank #1 on Google” can be taken to mean “appear at the top of the first page of results when someone searches for your keyword.”

This is difficult because Google changes its algorithms frequently, and competitors are always updating their content and staying competitive. In fact, according to Backlinko’s study of 1 million Google search results, it takes an average of 3.8 months for a given page to reach the top 10 search result positions for a specific keyword.

While there are ways to speed up this process—such as through high-quality content and well-placed backlinks—nothing can guarantee ranking #1 on a search engine in just one week.

A lot of factors go into where you land on search engines (including things such as your geographic location, what device you’re using, whether or not you’re logged into your account, etc.), so it would be nearly impossible to get ranked in such a short space of time.

How can I find the right keyword?

The most important part of finding the right keyword is to understand what it is you want to rank for. Do you want to come up in the search results when someone searches for “leather jackets”? Or do you want to rank for “leather jackets in Denver”?

Think about where you want to rank, and try searching for it yourself. What results show up? If it’s a local business, does Google Maps dominate the results? How does your competition appear? What are they doing, and how can you do better?

Once you have a sense of what your goal is, it’s time to start doing research. Use all of the available tools: Google’s Keyword Planner in Google Ads, Moz’s Keyword Explorer, Ahrefs’ Keyword Explorer, Ubersuggest or Rank Tracker—the list goes on! The more information you can collect about keywords, particularly their search volume and difficulty, the better prepared you’ll be to select a keyword that perfect keyword!

Reverse Engineer Your Competitor’s Organic Keyword Strategy

When should long-tail or short-tail keywords be used to optimize SEO?

Long-tail and short-tail keywords are used to optimize SEO in different ways.

Long-tail keywords are used for more specific searches. For example: “blue down coat with hood” is a long-tail keyword phrase that indicates the searcher is looking for a very specific type of product. These can be particularly useful when you don’t have a high search volume for your product, or if you have a lot of competition. It’s easier to rank highly on a long-tail keyword search because there won’t be as much competition, and by targeting your audience more directly, you’re likely to receive higher quality site traffic.

Short-tail keywords are used for general searches. For example: “coat” is a short-tail keyword that could refer to any kind of coat, so it’s much less likely to convert into sales than the long-tail keyword phrase “blue down coat with hood.” However, short-tail keywords can bring in a lot of traffic and can be useful if you have products that are relevant to lots of different kinds of searches.

How do you select keywords and rank high in a search engine?

Developing a list of keywords that search engines can use to find your site is an essential part of your online marketing strategy. But what exactly are keywords? They’re the terms that customers type into search engines when they look for goods and services. When you research, select, and use keywords properly, you’ll not only increase your visibility on the web, but you’ll also drive more targeted traffic to your site—people who may just turn into new customers.

Here’s how to select keywords that will help you rank high in search results:

-Step 1: Research and analyze. Research other sites in your industry to see what keywords they’ve chosen. Also evaluate how relevant those keywords are to your business. If you sell snowboards, but other sites in your industry use the keyword “skis,” you won’t get much traffic if you choose this term yourself.

-Step 2: Use tools like Google’s AdWords Keyword Planner tool to choose terms that will be most effective at getting you ranked high in search results. You can also try WordStream’s Free Keyword Tool.

-Step 3: Create a plan for implementing them in various areas of your site, including URLs, page titles, headings, content, meta descriptions, and images

In order to rank well in a search engine, you need to know how to select the right keywords. You should select keywords based on their popularity and relevancy; ideally, they should be popular with consumers and relevant to your company’s products or services.

A good keyword is one that potential customers are actively searching for in order to find products like yours.

You can also improve your ranking by making sure that all of your website’s pages have content using relevant, high-performing keywords. You want every page of your site to be linked with a relevant keyword so that search engines can understand what each page is about and rank it accordingly.

Why are SERP features important?

SERP’s is an acronym of Search Engine Results Page. SERP features control what parts of your website appear in the search result, which reduces user clicks to other sites or competitors. They also improve the user experience by giving them a quick snapshot of an answer, rather than forcing them to click through multiple links to find what they want.

SERP features are a vital part of search engine optimization. The most common SERP features currently in use include featured snippets, image packs, local packs, and ads. Each type of SERP feature has its own strengths and weaknesses for the user, and each one is treated differently by the search engine.

They are important because they can add value to your site. The more SERP features you have on your site, the more information Google has about your website.

Your site has different types of content that Google can use for each SERP feature. It could be a blog post or an article that your company wrote, or it could be something from another website that you think can help with your business.

How do you target SERP features?

If you want to improve your visibility in search engines, you need to make sure that you’re targeting SERP features.

SERP features include:

– Featured snippets (a box at the very top of the SERP that contains information related to the user’s search)

– Knowledge panels (informational panels on the right side of the page)

– Maps (maps and listings of local businesses)

– Top stories (news articles listed at the top of the page)

– Image packs (images from around the internet related to your query)

– Video packs (videos from around the internet related to your query)

How do you get these featured spots?

You can target SERP features by using schema markup on your website. Schema is a language that helps Google and other search engines understand what parts of your web page are important.

This type of mark-up can help you to appear in SERP features such as Knowledge Graphs, carousels, top stories, and more.

How do I find low competition keywords for my new channel?

FREE YouTube Keyword Research tool

When you’re launching a new channel, you have to make sure you know what keywords to target. If you just throw up your content and start posting, you risk getting buried in the sea of YouTube competitors. So, how do you find the low competition keywords that will help your videos stand out?

Now, there are two ways to approach this:

The first is to look for what’s already popular on YouTube. Use TubeBuddy’s keyword finder tool to search for any top-performing videos. Look at their titles and descriptions and see what they’re doing differently from other videos in the same niche.

The other option is to do a little digging—literally into Google Keyword Planner—and find out what’s already popular with people searching for content on YouTube. You can also try looking at your own website analytics to see what people are searching for on your site that sends them over to YouTube. Once you’ve found some keywords, then it’s time to optimize!

How do you optimize your content for SEO and social media marketing?

Optimizing content for Google, and social media has become a key component of any social media marketing strategy. In order to effectively utilize the three platforms and bring in more traffic, businesses need to understand how they work and how to plug their content into them.

Optimize your content for Google

Google is the largest search engine in the world, so it’s important that your website is indexed by Google’s search algorithm. Content optimized for Google can be found using relevant keywords or phrases. Include your keywords in your title tag and meta description to help Google index your page for those terms. You should also optimize your webpage for mobile devices, as most Google searches are performed on mobile devices.

Follow these tips to optimize your content for Google:

* Make sure you have original and unique content on your website

* Make sure that you have a sitemap on your site that tells Google where all of the pages on your site are located (you can make one with our sitemap generator!)

* Make sure that you include relevant keywords in the page’s Title Tag and Meta Description tag

* Create quality backlinks to increase external traffic to specific pages on your website

Optimize your content for social media

Social media marketing is a rapidly-changing industry, and staying on top of the latest trends and tools can be challenging for most companies. Here are some tips for keeping your social media marketing up to date:

1. When you’re deciding on the type of content to post, keep in mind that certain types of posts tend to perform better than others. For instance, videos, photos with text overlay, and live streaming tend to get the best results.

2. When you’re deciding which social media platform to post on, remember that each platform has a different audience and purpose. For example, Facebook tends to have more family and friend connections, while Twitter tends to have more professional connections.

3. When you’re choosing when to post, remember that you do not want to post too frequently or at odd hours; it’s best to post during peak hours between 10am and 5pm.

4. When you’re determining how often you should be posting new content, keep in mind that it’s best to post about once a week for each social media page that you maintain; this will allow your audience to see new content several times a month rather than having them view the same content multiple times in one day.

Is it worth putting time into SEO for Bing if you’re already optimizing SEO for Google?

If you’ve optimized your SEO for Google, do you need to put time into Bing?

Some businesses are worried that they don’t have the resources to optimize their SEO for Bing. After all, Bing is much smaller than Google. That’s true: Bing doesn’t get as many search queries as Google does. However, if you’re already optimizing your SEO for Google, it’s worth putting some time into Bing optimization as well.

Here’s why:

The purpose of SEO is to help people find your product or service. If someone searches for a keyword on Google and your site isn’t showing up in the top 10 results, they’re not going to be able to find you. But if they search that same keyword on Bing and your site ranks #1-3, they’ll see your site and be able to click through to get the product or service they want. Even though less people search on Bing than on Google, it’s still important to make sure your site shows up in top results for both search engines!

Bing for Business is a free service that allows you to manage your business listing data on Bing.com and sync it with your Google My Business account.

How do I start a Bing for Business account and sync it with Google My Business?

If you have already registered your business on Google My Business, you can connect your accounts and start managing your listings on Bing.com immediately.

The first step is to sign up for a Bing for Business account here .

Once you have signed up, please follow the steps below to connect your Bing for Business account with Google My Business:

– Log in to the Bing for Business portal and go to the Manage Organization page.

– Click on “Add an organization” and enter the email address associated with your Google My Business profile.

– Follow the instructions in the email sent to you by Microsoft.

– When asked, enter your password associated with Google My Business.

After entering your password, you will see a message that says “Congratulations! Your Bing for Business organization was successfully connected to this Google My Business account.”

How important is keyword research when it comes to search engine optimization (SEO)?

Keyword research is a very important component of search engine optimization (SEO). Search engines aim to deliver relevant results to their users, and keywords are often the best way for them to understand what a page is about.

When you’re performing keyword research, you’re looking for high-volume words that people might use when they’re searching for your product or service. These high-volume keywords are often very competitive and difficult to rank on the first page of Google for. However, there’s an entire spectrum of words from “very specific” to “very general” that your customers might use when searching for your product. By focusing on lower-volume but more specific keywords, you can avoid the fierce competition at the top of the SERPs (search engine result pages) and still get traffic from your target audience.

When you do keyword research, you’re looking for words and phrases that tons of people type into search engines like Google, but that don’t have a ton of competition. You want to find those long-tail keywords—the phrases that are specific enough that they are only searched for occasionally, but which have a high conversion rate because when someone does search for them, they’re ready to buy something. A long-tail keyword is a phrase that contains between three and five words, like “how to find a job after college.” It’s more specific than shorter keywords like “jobs” or “college.” Long-tail keywords are better because they’ll bring in more targeted traffic that’s likely to convert into sales or

As a result, long-tailed keywords help sites appear more frequently in searches without driving up their rates, making them an excellent choice for small businesses on a budget who want to maximize their visibility within their industry without going bankrupt trying to do so.

Free Professional Standard “How To” Keyword Research SOP

Do upper case or lower letters as keywords affect search engine optimization?

There is no difference in how search engines, like Google, Bing, or DuckDuckGo, regard upper- or lowercase letters when indexing and ranking results.

Search engines use “normalization” to convert all terms into lowercase when they index the page. This means that it doesn’t matter what case you use in the URL or title tag—it’s all converted to lowercase.

Therefore, there is no reason to worry about how you capitalize your keywords in web pages and links—they won’t affect your search engine optimization (SEO).

However, if you want to be consistent in your own website’s URLs, it’s a good idea to pick one format and stick with it for all of them.

How does a snippet work?

A snippet is a short piece of text, usually between 1 and 4 sentences long, that can be used for many different purposes. Many companies use them to increase their SEO (search engine optimization). They are aware that Google gives higher rankings to websites that have a lot of content, and snippets help them create more content without having to write an entire article or blog post.

Snippets can help with a variety of purposes! For example, they can be used as a store description on Etsy or the ‘About Us’ section of your webpage, or as an email introduction when you’re reaching out to potential clients.

There you have it, not an exhaustive list but they are the most asked about SEO questions we get around here..

If you’re looking for more answers regarding SEO, we are only too happy to help. We have comprehensive SEO plans for any requirement you may have.

Or, if you just want some free advice, check out our SOPs (standard operating procedures).

Dedicated To Your Marketing Success

John

Digital Marketing FAQs

by Red/Marketer with a Soul | Apr 23, 2022 | Advertising Wollongong, Digital Marketing SOPs, Digital marketing wollongong, Lead generation

What are some creative ways to use Twitter for marketing?

Twitter is a great tool for marketing because you can use it to reach people who you know are interested in what you’re offering.

Before you start tweeting, you need to know your audience. You can do this by looking at what hashtags and keywords your target market has used in the past. Then, make sure that you’re using those same hashtags and keywords in your tweets. You should also have a consistent tone throughout all of your tweets.

One creative way to use Twitter for marketing is to create a challenge, like using a hashtag or posting a picture of yourself while doing something specific. This will get people talking about your brand and engaging with it!

Another way is to use Twitter as an opportunity for customer service: if someone has a question about your product or business, tweet them back quickly with an answer!

How can someone financially earn from online without a website?

There are many ways to earn money online without having your own website. Here are a few of the most common ways people can get started:

1) Freelance Writing

Freelance writing is a great way to earn income from home or on the go. Many websites, such as Upwork and Fiverr, will allow you to set up a profile and find clients who need content written for their blogs or websites. Keep in mind that this may take some time to get started and build your clientele.

2) Social Media Influencer

If you have an active social media presence, you can make money by promoting products on your page. Companies will pay you to post about their products because they know it’ll get them in front of a large audience.

3) Affiliate Marketing

Affiliate marketing is another way to make money by promoting products online. With affiliate marketing, you typically partner with a company and promote their products on your blog or website. When someone clicks on an affiliate link and makes a purchase, you receive a commission for helping bring in the sale.

What is the most profitable piece of digital content?

After aggregating the data from all of our campaigns, we found that our most profitable digital content was a series of articles about stress and how to reduce it. The articles focused on lifestyle changes and easy DIY projects, as well as providing a list of resources for readers to use in order to learn about stress reduction techniques that might work for them.

What are some effective strategies for boosting my ad campaigns?

It can be hard to know where to start when you’re trying to boost your ad campaigns. Here are a few things that have worked well for us:

1. Check your landing page. Make sure it’s converting visitors into leads and sales at the rate you’re expecting. If it’s not, fix it! You might have a broken link or something else that needs to be fixed on the page.

2. Expand your reach. If people aren’t clicking on your ads, try putting them in front of a bigger audience! See if that helps you get more clicks and make more money.

3. Try different keywords, or an alternate copy for your ad. Sometimes you just need to adjust your approach before you see results you’re happy with!

What is the difference between digital marketing and digital strategy?

The difference between digital marketing and digital strategy is the difference between a strategy and a marketing plan. While both deal with the same idea of how to use digital technology in business, they’re designed to serve two different purposes.

A digital strategy is meant to be an overarching document that lays out the ways in which your business will incorporate digital technology into its operations, and how it will adapt to changing market conditions. Think of it as a strategic plan for your business’ overall use of digital technology. Digital strategies typically include actionable steps for implementation and are used as guidelines for future planning.

Digital marketing is more specific, and is focused on implementing techniques for reaching out to customers through various online channels. Think of it as an operational plan for using these techniques. It includes goals, objectives, and metrics you’ll use to measure success—all things you’d also find in a digital strategy. But unlike a digital strategy, a digital marketing plan doesn’t typically talk about the overarching goals of your business, or ways in which your business will adapt to change—those are considered strategic points that should be included in the strategy itself, while a marketing plan focuses on specific tactics that can be implemented today.

What is increasing brand awareness?

Increasing brand awareness is a key component of a successful marketing plan. When you want to increase brand awareness, you are following the same steps as you would in developing any other strategy. In fact, developing strategies for increasing your brand awareness can be based on the same principles you use when creating any other marketing plan.

In order to increase your brand awareness, you need to first identify your target audience. What specific type of person are you trying to reach? It’s important that you know who your audience is, because that information will help you determine the type of campaign you want to run and how best to get those people’s attention.

Regardless of what type of brand awareness campaign you are running (targeted or untargeted), it is essential that you have a plan in place for how you will measure success. If your goal is to increase brand awareness, then keep track of how many people know about your company, product, or service. You may also want to keep track of how many leads or sales come from your campaign. The more leads or sales resulting from a campaign, the better job it is doing at increasing brand awareness.

What is market share?

Market share is something that’s very important for any company. It can tell you how successful your product is in the market and what percentage of the market your product has, among other things. Market share can be calculated by taking the total number of units sold and dividing it by the total number of units available.

If a company has a 30% market share in toy cars, they have sold 30 out of every 100 toy cars available. If they sell all 100, they have 100% market share.

How do you decide which marketing channels to use for your target audience?

We consider several factors when deciding which marketing channels to use for our target audience, such as the channel’s effectiveness, reach, and cost.

We find that email has the highest conversion rate of our available marketing channels. However, it is also the most costly.

Facebook ads have a low cost per click, but because of their widespread reach, we can choose to target only those individuals that are already interested in our products or services.

We also choose to use Google AdWords for some of our campaigns, selecting keywords that have a high click-through rate and low cost per click. This allows us to reach both existing customers and potential new customers who are already searching for our products and services online.

What is an aggressive marketing campaign?

An aggressive marketing campaign is one that generates buzz for a product or service, in order to increase sales. When a company launches a new product, it can be very difficult to generate interest in the item. An aggressive marketing campaign helps create a level of excitement around the product and build up anticipation for its release. This strategy is intended to increase sales and awareness of the item well before it releases.

The goal of an aggressive marketing campaign is to make consumers want something that they may not need or want. By creating a sense of urgency and importance around the product, companies are able to persuade people who may not have been interested in purchasing it in the past to purchase it now. An aggressive marketing campaign is similar to a publicity stunt or advertising scheme that promotes a product through controversy or shock value.

To be effective, an aggressive marketing campaign requires a high level of creativity and innovation. It must also take into account the potential impact on consumer attitudes towards the new product. When done right, an aggressive marketing campaign will generate hype and interest that builds up over time, so that when the product is released, people are eager to buy it.

How is digital marketing is effective for a business?

Digital marketing is the use of online tools to promote a product or service. This includes things like search engine optimization, social media, and email marketing. It has become increasingly popular among businesses because it has many benefits over traditional marketing methods such as print ads and television commercials.

There are many advantages of digital marketing, including:

-Digital marketing is more cost-effective than other types of marketing

-You can target specific audiences with digital marketing

-Digital marketing is more flexible than other forms of marketing

What is meant by the digital landscape and how is it useful for marketing?

In 2022, more than 85% of all digital purchases will be made on mobile devices. That’s a huge jump from just three years ago, when a mere 60% of digital purchases were made on mobile, and shows the rapid acceleration of mobile technology in today’s connected world.

The trend is clear, and it’s changing how we all interact with one another, how businesses are run, and how people conduct themselves in their daily lives.The “digital landscape” refers to the way that we use the Internet and mobile technology to connect with each other and conduct various business transactions. The phrase “digital landscape” is analogous to saying “physical landscape,” which refers to geographical features like hills, valleys, rivers, and lakes. Just as physical landscapes change over time due to weathering and erosion as well as volcanic eruptions or earthquakes, so does the digital landscape change due to new technologies such as drones, self-driving cars, and social media. These changes are sometimes sudden (think about the disruption caused by Twitter), but other times they can be more gradual (the increasing popularity of apps that help users find good restaurants in their area).
We are living in a time of constant technological innovation that affects our daily lives more than ever before.

Throughout the next decade, digital marketing will increasingly become the most important way to reach consumers. This is because of the rapid growth in technology adoption among people worldwide and the rapid expansion of internet access to developing countries.

In 2022, there will be three main ways that digital marketing will be used by businesses:

1. Digital advertising

2. Digital media management

3. Digital customer relationship management

The digital landscape is useful for marketing in 2022 because it provides businesses with a wide array of tools to help them reach their target audiences.

What are the best top 10 platforms to get free traffic for CPA marketing?

There are numerous different platforms to get free traffic for CPA marketing. We’ll go over the top 10 platforms and give you a brief overview of what each platform provides and why it’s great for your CPA campaigns.

#1: YouTube:

YouTube is the largest video sharing site in existence. It was founded in 2005 and has since grown to have more than one billion users. You can use YouTube with any CPA network, but the most rewarding method is using it with a Google AdWords campaign.

#2: Reddit:

Reddit is a social news aggregation website that has over 150 million visitors a month. It’s an excellent place to get traffic because there are several subreddits specifically geared toward CPA marketing campaigns.

#3: Facebook Groups:

Facebook groups are an excellent way to get traffic, as they are very popular in social media marketing communities. Facebook groups are also easy to set up, run, and manage. However, you need to be careful when using this platform because there is potential for negative branding if you aren’t careful about the type of content you post.

#4: Instagram:

Instagram is a free photo sharing app that allows users to post pictures and videos from their mobile device or directly from their computer. Instagram works well with a Google

#5: AdClickMedia:

AdClickMedia offers one of the most impressive selections of banner ads for you to use on your campaigns. Each banner has a unique animation and provides users with ample space for a website address or phone number call-to-action. This platform offers both US and EU traffic, so you can easily target all English-speaking nations with ease. You can also set up custom targeting based on keywords, countries, and even mobile devices. AdClickMedia also provides a rich variety of site lists to choose from when creating campaigns on their platform

#6: TrafficJunky:

This is a great platform to find high-quality traffic. You can get 1 million clicks each month free of charge.

#7. OnRaxx:

They specialize in driving traffic to your site, and they’re always looking for great offers. You can get 100 clicks per day free of charge with them.

#8: BuzzStream:

This is one of the most powerful tools for link building, giving you a huge advantage over your competitors in SEO. You can get 10 links from high-ranking blogs every month free of charge if you want to sign up with them.

#9: TrafficPayMaster:

This is a great tool to help you track your campaigns accurately, and they give you 250 clicks free of charge each month.

#10: Adpushup:

This is a good choice if you want your CPA landing pages to look professional, keeping users engaged and increasing conversions. They give you 2 free landing pages each month when you sign up with them.

Dedicated to Your Marketing Success

John

8 Ways to Lowering Your Facebook Ad Costs in 2022

by Red/Marketer with a Soul | Apr 19, 2022 | Advertising Wollongong, Digital Marketing SOPs, Digital marketing wollongong, direct response marketing, Lead generation, local seo, social media marketing

Have you been wondering how to stretch your Facebook ad budget? You’re not alone. Many marketers are still wondering how to grow their organic reach, avoid the Facebook penalty and keep up with all of the changes at Facebook. It’s for these reasons I’ve put together a list of 8 ways to stretch your Facebook ad budget in 2022.

Factors that affect the cost of Facebook ads

Just like Instagram ads costs, Facebook ad costs are influenced by a number of variables.

First and foremost, the campaign objective you select for your campaign will have a significant impact on pricing since it relates to the value of the desired goal and where in the funnel your users are. For example, Brand awareness or Engagement campaigns will cost less than lower-funnel campaigns like Conversions that drive purchases. It’s easier to get someone to engage with an ad than it is to entice them to click through, open up their wallet, and complete a purchase.

Next, audience size plays a role in Facebook ad costs as well. Ads targeting larger and broader audiences will generally cost less than ads targeted at smaller audiences. You will typically see lower costs in prospecting, upper-funnel, cold-audience campaigns compared to retargeting, lower-funnel, warmer-audience campaigns because the audiences of the latter tend to be more specific and smaller in size—therefore more competitive.

Facebook’s algorithm is in constant learning mode, so it will continue to optimise your ads over time. The longer your campaign runs, the more data Facebook has to work with, which can result in lower costs.

This is where a high daily budget comes in handy. For example, if you have a $5 daily budget for a new ad set and only spend $1 on a given day, Facebook may take longer to exit the Learning Phase because it received less data to work with. The same will happen if you have a very low-performing ad set — if the ad set doesn’t reach Facebook’s minimum goal for engagement or conversion volume by the end of the day, then it may not be able to learn enough to optimise your ads well.

If your daily budget is on the higher end, Facebook may be able to exit the Learning Phase faster because it has enough data and a large enough audience pool to draw from. With a higher daily budget, Facebook also has more room in its budget optimisation algorithm to push your ads out more frequently, increasing your chances of getting new conversions and engaging with new users.

Bidding strategy is another factor that influences the cost of your Facebook ads.

A bidding strategy is the way you instruct Facebook to spend your ad budget, and there are a variety of options.

If you choose a lowest-cost bidding strategy, it will try to spend as little money as possible while focusing on getting the most out of your ad for you. A maximum value strategy prioritizes maximizing the value of each conversion. A cost cap strategy is more expensive than a lowest-cost option but allows you to set a limit on how much you’re willing to spend on each click or conversion. Similar to cost cap, minimum ROAS (return on ad spend) involves setting a specific dollar amount that you want to get back from each dollar spent. Finally, manual bidding gives you direct control over your bids for clicks or impressions, with no optimisation by Facebook’s algorithm.

Click-through rate can also play a role in you Facebook ad costs. If click-through rate is low, especially in a website traffic campaign, you may then see higher costs as Facebook understands that there may be some disconnect between your target audience and the messaging in your ads.

A healthy Facebook click-through rate is about 2%. More often than not, the higher your click-through rate climbs, the lower your cost per clicks will be.

There are many factors that influence the cost of Facebook ads, and the most important one is industry.As you saw in our benchmarks above, Facebook costs vary by industry, which also includes varying click-through rates. It’s also important to look at the ROI by industry. For example, the average CPA for restaurants is $12.91. But if your customer spends $50 and keeps coming back for years to come, you’re essentially making money off of that ad.

Of course, other factors play into ad costs as well, such as:

The level of competition in your industry (for example, in real estate)

How many times a user has converted on your site or app

Whether or not you’re advertising mobile or desktop apps

The cost of your product or service

Seasonality: Historically speaking, in the latter part of Q3 and Q4, costs tend to temporarily increase as the advertising landscape changes for the holiday ecommerce season. Competition ramps up as brands increase their budgets and gain more impression share, thus, increasing costs for all advertising brands.

Keep that in mind as you budget for the year and if you aren’t in ecommerce or running promotions during the end of the year, you may want to strategize on whether to keep a presence or to scale back.

Location: If you’re targeting a smaller metropolitan area like Peoria, IL versus New York City, your costs may be lower given that there will be less competition for those impressions.

Competition: The more saturated your industry is with advertisers, the higher costs will be. There are simply more brands vying for those same impressions and clicks from your target audience.

Source: Wordstream.com

Lowering your Facebook ad costs

Running a Facebook ad campaign isn’t easy! Success comes as a result of constant testing and optimisation. There are ways of making things easier and reduce your costs without having to take shortcuts. We’ve put together 8 proven ways to help you lower your Facebook ad costs.

1. Create a full-funnel strategy

To use your budget wisely, choose funnel-appropriate campaign objectives. In general, Awareness and Consideration campaigns are suited for the top of the funnel; Consideration and Conversion campaigns align with the middle of the funnel; and Conversion campaigns are best for bottom-funnel conversions.

In short, begin with upper-funnel campaigns to reach more people in your target audience at a lower cost, and then move your way toward conversion campaigns that optimize for your purchase-driving conversion events.

Note that some brands can certainly run a Conversion campaign targeting upper-funnel audiences with lower priced products or something that may make for a good impulse buy.

People can and do make purchases upon first interaction with a brand on Facebook, however, most will need more touch points from a brand so you can gain their trust, showcase your benefits, and entice them to convert.

Source: Wordstream.com

2. Use the Automatic Placements setting

While it can be tempting to pick and choose where you want your ads to appear within the Facebook network, the best way to save money is to start with the default Automatic Placements setting. In fact, not doing so is on our list of 7 Budget-Wasting Facebook Ads Mistakes. By appearing on all placements, Facebook can get a better idea on where to best serve your ads, thus lowering your costs. You’ll also get out of the learning period faster so that you can apply data-informed money-saving optimizations as soon as possible. Your targeting conditions will remain the same regardless of placement, which means Facebook can then serve ads to user in a lower volume, but lower cost placement that can help drive incremental revenue for you.

3. Broaden Your Audience

Your audience size impacts how much Facebook ads cost. So while you want to keep your targeting narrow, you should strive to make those targeted audiences as large as possible. This has become trickier as a result of privacy measures implemented by Facebook, but the benefit is increased privacy for Facebook users and the opportunity for marketers to target more precisely and identify more effective strategies for reaching their target audience. If you’re not sure where to start, look for commonalities among your current customers and try targeting people in your own network who share those characteristics.

Check audience overlap

Check audience overlap. Facebook’s audience overlap tool can be instrumental in saving money. Let’s say you have one ad targeting an audience of people interested in startups and another ad for people interested in entrepreneurship. You have different Facebook ad copy and creative to appeal to these different audiences. However, the overlap tool shows you that half of the startup audience overlaps with the entrepreneurship audience. Knowing this, you can use exclusions so those ads don’t overlap. Otherwise, you’d lose money bidding against yourself.

Source: Wordstream.com

5. Bid caps

Bid caps are the manual bidding strategy in Facebook ads, where you can set a maximum bid instead of allowing Facebook to dynamically bid based on your goals. But this should be used with caution. It’s for advertisers who have a solid understanding of the conversion rate and profit margin, and requires regular maintenance. If you set your bid cap too low, Facebook might have a hard time spending all of your budget.

6. Use the Pixel and the Facebook Conversions API

The goal of both of these pieces of technology is for you to track your ad performance. With visibility into what’s working and what’s not, you can allocate budget accordingly. You can also gain insights about the people viewing your ads, which you can use to further optimise your campaigns and maximise your budget.

The Facebook Pixel is still a thing, but it is losing its power since it’s cookie-based and cookies are crumbling. The Facebook Conversions API does not rely on cookies, but it doesn’t pick up the same exact information as the pixel. So, using the two together will ensure you capture the most accurate data. Refer to SOP “Installing facebook pixel on your site” below.

SOP 005: Install the Facebook Pixel on Your Site

7. Run Facebook A/B testing

Facebook isn’t the set-it-and-forget-it type of platform. If you want to get the most bang for your buck, you’ve got to stay active, and that includes running tests at the ad level.

Running tests can help improve your engagement rates and CTR, which will stretch your budget further. Here are some tips on how to lower your Facebook ad costs through testing:

Run A/B tests on ad sets
Run A/B tests on ads

Lowering your Facebook ad costs can be tricky. If you’re reading this, you know as well as anyone that Facebook is constantly making changes to its platform, and sometimes those changes aren’t so great for advertisers.

But there are still plenty of ways to make sure your campaign achieves the results you want while keeping costs low. We put together a list of the top 8 ways we’ve found to help lower your Facebook ad costs—and get more bang for your buck.

8. Target your page fans separately

1. Target “People who like your page and their friends” with a different ad than what you’re showing other audiences because this audience will convert at a much higher rate than cold traffic, but remember: just because it converts better doesn’t mean you should spend more in this audience than other audiences.

2. Don’t target people who like your page if all you want them to do is engage with an ad, not convert—that will just cost you more money because they’re already familiar with your brand and content.

3. Target only the interests that are relevant to your business, even though Facebook gives users the option to select multiple interests when creating campaigns on its platform (such as beauty products or tech gadgets).

4. Use remarketing ads instead of retargeting

SOP 074: How to select your Facebook Ads Targeting

SOP 075: How to plan your Facebook Ads Campaign

SOP 007: Creating a Cart-Abandonment Remarketing Campaign Using Facebook Ads

Considering the above facts, it should come as no surprise that Facebook Ads are more cost efficient per thousand impressions than other social media platforms. However, there are other factors to consider when making a final decision on where to spend your ad budget. No matter what platform you choose, keeping your costs down will always be an important element of running successful campaigns.

Dedicated to Your Marketing Success

John

The Value of Lead Generation

by Red/Marketer with a Soul | Apr 9, 2022 | Advertising Wollongong, customer retention strategy, Digital Marketing SOPs, Digital marketing wollongong, Google Ads, Lead generation, local seo, niche marketing, Online Advertising Wollongong, word of mouth marketing

Whether you’re a B2C or a B2B, if your business has sales, it should be generating leads. A lead is a potential customer, and lead generation is the process of creating and nurturing those potential customers.

The benefits of lead generation include:

Credibility: By offering valuable, reliable information to potential customers, you establish your business as an authority in your field. This means that when they’re ready to buy, they’ll be looking for you first.

More sales: You’re not only attracting new customers when you generate leads, you’re also working on keeping them around for the long haul. Leads are carefully cultivated through the sales process so that by the time they reach conversion, they are ready to do business with you.

Less effort: Lead generation allows you to have more control over the sales process while simultaneously reducing your own workload. By automating certain steps of the process and making sure every lead gets a personalized experience, your team will spend less time chasing down leads and more time closing deals.

What’s the real cost of lead generation?

Lead generation is a valuable marketing tool. It helps businesses build their pipelines and drive sales, and for those who are just getting started with it, it can be a game-changer—especially because there are so many free resources available.

But what’s the real cost of lead generation? And how can you make sure that you’re actually getting your money’s worth?

One of the more popular methods for generating leads is to “buy them” from lead generation companies like Hipages, Oneflare, Airtasker and Service Seeking.
It seems easy enough, pay your hardearned, get a lead, and go from there..

So what’s the catch? Lead generation companies are expensive. They charge a percentage of the total job value, in most cases is 15% plus a monthly fee plan which can be anywhere between $99 to $1200. In fact, on average, it ends up costing you more than $30 – $60 per lead in some cases. That’s per lead. Not per job or sale.

It’s for this reason that we don’t recommend using pay per lead platforms such as those mentioned above. We’ve had dissatisfied clients who’ve used these sites, and generally speaking, each lead they accepted was 30 to 40 dollars. Often once accepted the “client” wouldn’t answer calls or they were just curious as to the cost. After a few leads like this it becomes extremely costly. This only bumped up the price for the next client as we couldn’t afford to keep paying for such expensive leads.

If you own a franchise and are required to pay a set monthly fee regardless of your revenue, it can be costly, and most large franchises will sends leads your way for a price, which on the surface may seem low, anywhere between $4 – $10, but factor in the complusory monthly fees and those leads could be upwards of $60 plus each.

So what is the alternative?

Google or Facebook?

Search is no longer just a place to discover new products and services. It’s become the go-to destination for consumers who are ready to buy. Even if they aren’t sure exactly what they want, search engines are where most people start their research.

So why not get in front of those potential customers at the moment of highest purchase intent?

In a recent survey, 71% of respondents said that search engines were the first place they looked for information about products or services. And with paid search ads, you can show up at the top of those search results—and beat your competitors to the punch.

Paid search ads are highly effective because they put you in front of consumers when they want your product or service most.

Google and Bing Search Ads: Average Cost Per Click, Click-Through Rate, Cost Per Lead, and Conversion Rate by Industry

If you’re considering running Google or Bing search ads, you’ll want to first get an idea of what you can expect to pay for cost per click, click-through rate, lead cost, and conversion rate. These factors will play a large role in how much your ad campaign costs overall.

To help you get a sense of what’s possible in your industry, we’ve compiled the top 20 industries that run Google and Bing search ads (according to their own data). The data is broken down by industry so that you can get an idea of where you need to improve to stay competitive.

Also read: “The cost of Google Ads in 2022”

Pay only for interested leads

What is cost per lead?

Cost per lead, also known as cost per action, cost per conversion, or cost per acquisition, tells you how much you spent in order to get someone to complete a desired action—whether to fill out a form, call you, or make a purchase.

How much does it cost to get a lead?

According to Wordstream market research, the average across all industries is $41.40. This overall average is lower than what we’ve seen in the past, which is good news for advertisers. The automotive vertical has consistently been in the lowest bracket in our past findings.

Which industries have the highest cost per lead?

Industries with the highest cost per lead include attorneys and legal services ($73.70), furniture ($64.72), and finance and insurance ($62.80).

Which industries have the lowest cost per lead?

Industries with the lowest cost per lead are animals and pets ($14.88), automotive repair, service, and parts ($17.81), and restaurants ($20.49).

Which industries have the highest conversion rates?

The conversion rate of an ad is the number of people who clicked on your ad and then did what you want them to do (like contact you or buy something from your site). This is one of the most important numbers you’ll ever look at, because it tells you whether your marketing dollars are being spent in a way that creates value for your business.

We found the average conversion rate across all industries to be 8.82%, ranging from 3.25% to 19.19%.

Industries with the highest conversion rates include animals and pets (19.19%), physicians and surgeons (19.15%), and automotive repair, service, and parts (15.23%). Industries with the lowest conversion rates were furniture (3.25%), apparel/fashion and jewelry (3.6%), and real estate (3.93%). Our past data also finds the highest conversion rates in the legal and automotive verticals and the lowest in real estate and apparel.

On the other hand, the personals conversion rate has historically been higher than what we’re seeing here.

I am not a marketer, I run a business, so how can I do both successfully?

You’re not alone. You think you’re the only one who’s ever been through this, but we’ve heard from many business owners just like yourself.

You’ve built your business on passion and hard work, so it can be a rude awakening when you realize that you need to give all that same passion and attention to crafting an effective marketing strategy.

For a lot of people, it’s especially hard because they don’t have a background in marketing—they’re just business owners. But the good news is, we can not only help you with that, we can also help turn you into a marketer who happens to own a business.

Here’s how:

Three Words: “Standard Operating Procedures”
We have been developing and using our marketing SOPs to great success. Our SOPs provide you with step by step instructions that make setting up effective ads simple and straight forward. They are easy to follow even if you are a beginner or don’t have any experience in creating Facebook or Google ads.

Our SOPs come with detailed instructions on how to set up your ads, tricks of the trade that save you time, money, frustration and improve your results. We have been working with different audiences over the years and have tested what works best for your market.

Like to know more? Click this link

Dedicated To Your Marketing Success

John

The Cost of Google Ads In 2022

by Red/Marketer with a Soul | Mar 31, 2022 | Advertising Wollongong, Digital marketing wollongong, Google Ads, Online Advertising Wollongong

Google Ads

The cost of Google Ads is one of those questions that sounds simple. But the truth is, there’s no one answer—in fact, the price can vary wildly.

Google Ads is an auction-based system. As such, the cost of running Google Ads campaigns varies from industry to industry, and even from campaign to campaign. Because these variables aren’t set in stone, it can be hard to predict how much you’ll end up paying for Google Ads.

But don’t worry. In this guide, we’re going to cover all of the variables involved in Google Ads pricing so you can understand how much Google Ads will cost for your business and how to set a realistic budget.

Factors That Help Determine Google Ad Prices

As mentioned above (and precisely why we’ve written this guide), there is no simple or one-size-fits all answer to the question of how much Google Ads will cost your business. Google Ads pricing varies depending on your industry, customer lifecycle, current trends, and how well you manage your account.

There are many factors that can influence the pricing of your Google Ads. Some have a bigger impact than others, but it’s important to be aware of them since they all work together to determine whether or not you’ll see a return on investment with your ad spend.

In this post, we’ll cover each factor in depth so you can better understand what determines the cost of running paid search ads on Google and how it affects your bottom line.

By Industry

The biggest influence on Google Ads pricing is industry. For example, the business services market segment, such as (legal, accounting, real estate, etc.) is one of the more competitive verticals in Google Ads, which generally translates to higher costs per click (CPC). This is due to the nature of the professional services industry: one new client could yield upwards of $1,000 – $10,000 depending on your business, so a CPC of $50 is a small price to pay for that client.

For businesses in the arts and entertainment vertical, their CPCs are relatively low in comparison to other verticals, but their conversion rates are also lower. To reach the $1,000 – $10,000 number, they need to reach a lot more customers.

The importance of customer lifecycle

You also have to take into account the lifecycle of your customer. For bigger ticket offerings, it takes longer for potential clients to move through the decision-making process, and your business needs to stay top-of-mind throughout that journey. This may involve multiple visits to your website, a content download or two, participation in a webinar, and more—before taking that final step.

Because of this, you likely won’t see a boatload of conversions at once—instead they will trickle in over an extended period of time. But your initial investment isn’t just going toward those conversions—it’s also an investment in additional leads and potential sales down the road.

Of course, if you’re selling something small like a t-shirt, odds are good that someone who sees your ad is going to buy it within seconds or minutes.

Trends

Neither consumer trends nor online advertising platforms are ever in a state of rest. It’s important to keep up with what’s going in your industry and within your niche—sentimentally and empirically. Take COVID, for example. At the height of the pandemic, average cost per click for the apparel industry was about $1.40. It dropped down to $0.70 in April when average conversion rates went up, and then ended up at $0.89 in May.

So much can impact your CPC, from seasonal events and holidays to competitor activity, economic shifts, and even public opinion about your brand or industry. You might have noticed that a lot of things are still up in the air these days, but one thing is certain: there’s a lot of opportunity for businesses to take advantage of reduced CPCs by increasing their marketing budgets.

Manage your Google Ads

Even if you’re pretty new to Google Ads, you’ve probably heard that Google Ads is the most powerful advertising platform out there. And the numbers back it up: a recent study by Google showed that the average ROI on Google Ads is 800%—that is, $8 for every $1 spent.

Of course, this all depends on how well you manage your account. You can’t just activate your ads and kick back. If you want to keep your Google Ads costs low and your returns high, you need to:

Keep a proper Google Ads account structure.
Report on your performance and make data-driven optimisations.
Maintain your keyword lists.
Perform regular account audits, and more.

How does Google Ads determine the price per click you will be charged when advertising with them?

The great part about Google Ads is that while it works as an auction, the winners aren’t chosen based on bid alone, and you don’t necessarily pay your maximum bid. How is this possible? Let’s take a quick run-through on how Google Ads determines the winners and what they pay per click.

Your Ads Quality Score

When a Google user searches for terms related to your business (a “query”), Google looks in its database to see if any advertisers are bidding on keywords relevant to that query. If yes, an auction is triggered and Google enters all relevant ads into the auction. Its first step in choosing a winner is to assign each ad a Quality Score.

When it comes to PPC (pay-per-click) advertising—and the resulting clickthrough rates and conversions—Quality Score is king.

What Is Quality Score?

Simply put, Quality Score is a relevance metric used by Google to determine how well your ad copy and landing page match a given keyword. It’s then used to calculate your cost per click (CPC) and ad rank for that keyword. The higher your Quality Score, the better your ranking and the less you pay every time someone clicks on your ad.

It’s really that simple.

Ad Rank & How It Works

The next step is for Google to calculate each contending ad’s Ad Rank, which determines if and where your ad will be placed in the paid results section.

If you have a high enough Ad Rank, your ad will be placed in the paid results section of the search engine and show up when a user searches that keyword or phrase.

Ad Rank is determined by multiplying your Quality Score (based on the quality of your landing page, click-through rate, and other factors) by your maximum bid (the most you are willing to pay per click).

Ads with the highest Ad Rank get shown most often.

Cost per click (CPC)

You can only pay for Google Ads if someone clicks on your ad. Depending on how much you bid and the quality of your ad, you may not have to pay your maximum bid. For example, if your bid is $1 and the ad below you has a lower Ad Rank than yours, you might only have to pay $0.50.

The Google Ads cost per click formula is: the Ad Rank of the ad below yours divided by your Quality Score, plus one cent. With this formula, an advertiser can pay less per click than another advertiser in the SERP (search engine results page) and still be in a higher position due to a better Quality Score. This lets advertisers with a small budget compete with big spenders on Google.

How does Google Ads budgeting work?

Google Ads budgets are often misunderstood. It’s not uncommon for advertisers to feel like their budget has been burned up in a matter of days, and to believe that Google Ads is prohibitively expensive. Here’s the thing: Google Ads isn’t necessarily expensive, but it is complex, especially when it comes to cost. So let’s set the record straight!

You’ve probably heard of Google Ads bids and budgets, but what do they really mean? Well, the amount you put into your budget is how much you’re able to spend on Google Ads. Your bid is the most you’re willing to pay for a click on your ad. If your ad participates in an auction, then Google takes out of your budget the amount that your bid was worth (or more). That amount is called your spend. The actual amount you end up paying for a click on your ad is called your cost.

Set a daily average budget/and spending limits

Your daily budget is an average you’d like Google to spend on your ads each day.

Say you set a daily budget of $10 a day, but your campaign’s first ad costs $3.19 and gets clicked on 5 times. That’s fine! Google will not automatically stop showing your ad because it spent less than $10 in the first hour of that day—it still has plenty of time to figure out how best to spread the remaining $6.81 around those other 23 hours.

Of course, if your ads are getting a lot of clicks and conversions, they will likely exceed whatever daily budget you’ve set for them. In that case, it’s important to note that Google will never spend more than twice your daily budget in any given day.

Spending limits are the maximum amount you’ll ever pay for a click, a conversion, or an ad. The average daily budget is the average amount you want to spend on your ads per day.

Google Ads originally could spend up to 20% more than the daily average budget—until October 2017 when it announced it could spend up to 100% more of, or double, your budget—if it means more clicks or conversions. This means that if you set a daily average budget of $50, your daily spending limit is $100. You will never pay more in a day than your daily spending limit, and you will never pay more than a month than your monthly spending limit (your average daily budget x 30.4; although if you’re not paying for Google Ads with the invoice method, you can set a monthly spend limit at the account level).

Determine your average daily budget

If you have a budget you’d like to spend on a specific campaign over a specific amount of time, it helps to know how much you can spend each day. This is your average daily budget, and it tells you the average amount of money that can be spent per day on your campaign.

To calculate your average daily budget, simply take your budget for the month for that campaign and divide it by 30.4. What should your monthly budget be?

This depends on:

Your overall Google Ads budget.

The average cost per click of the keywords you’re bidding on (which you can get with Google Keyword Planner or any other keyword research tool).

The importance of that campaign relative to the others in your account.

For example, you may want to dedicate more budget to Campaign A, advertising your best-selling product, than to Campaign B, which promotes content to prospective customers at the top of the funnel.

Bidding

When you use Google Ads, you will bid on how much you are willing to pay per click on your ad. This is called a bid. You can set your bids manually, or you can choose an automated approach.

If you set your bids manually, you set one maximum CPC (cost-per-click) for each ad group. You can also set different bids for each keyword in that ad group.

If you choose an automated approach, it means that Google will determine the best bid for your ads by looking at the behavior of users on the SERPs (search engine results pages). There are several automated approaches to bidding including maximize clicks and target impression share.
Many search engines have automated bidding options that help advertisers manage their campaigns.
Automated bidding helps advertisers reach their marketing goals more efficiently by using machine learning algorithms to adjust bids across their campaigns.

Google’s Maximize Clicks strategy aims to get the most clicks possible within your budget. Google predicts how many clicks you can get for each ad group and campaign in your account under a given budget, then adjusts your bid accordingly so that as many people as possible will see and click on your ads. You can set a target cost-per-click (CPC) based on the average CPC for a particular keyword or ad group. You can also set an average daily budget, which is the amount you want to spend daily over the course of an entire month.

Google’s Target Impression Share strategy aims to get as many impressions as possible at or above a target impression share rate (CPM). For example, if you have an impression share goal of 90%, your ads will be shown whenever they’re likely to get 90% of all possible impressions–not necessarily when they’ll get 90% of all paid impressions.

How much does a Google Ads click typically cost?

If you’re thinking about using Google Ads to promote your business, one of the first things you’ll need to know is how much does a typical click in Google Ads cost.

The key influence on pricing in Google Ads: keywords

In some ways, you can think of PPC advertising roughly along the same lines as traditional print advertising; you’d expect to spend more on a glossy full-page ad in a national magazine than you would for a classified ad in a local newspaper. In digital marketing, however, the pricing isn’t influenced by the format of the ad, but rather the intent of and competition for the keywords you’re bidding on. So you can expect to spend more on a high-intent keyword like “roof repair near me” than something lower intent like “how much does it cost to repair a roof.”

If you’re in a super-competitive market such as legal or accounting, clicks can get much pricier. Think about it: how many law firms do you think are advertising on Google?

We’ve pulled together some keyword benchmarks in Google Ads to give you an idea of how much a click can cost for your business.

So, what’s the average cost-per-click in Google Ads?

It depends on a lot of things… but overall, the average CPC in Google Ads is between $1 and $2. That’s on the Search Network. On the Google Display network, clicks tend to be cheaper, averaging under $1.

The price you pay for a click depends on (as mentioned before) your industry and what type of business you have. It also depends on if you’re using the Search Network or Display network—and even then, ad placement matters. If you’re using the Display network and your ads are showing up on YouTube videos or Gmail accounts, for example, you can expect to pay more than if your ads are appearing in banner ads on news sites or blogs.

If you want to get an idea of how much your campaign will cost you before you run it, use Google Ads Keyword Planner.

How much are you paying for clicks on long-tail keywords?

Google Ads can be expensive, especially for broad keyword categories. But if you’re looking to save money while still driving qualified traffic, long-tail keywords are your best bet.

The reality is, broad keywords only make up a small portion of total searches—long-tail keywords account for the majority. Even better? They’re generally cheaper than their shorter counterparts.

For example, if someone has an ant problem in their kitchen, “exterminator [their town],” is one search they might perform. “Exterminator” is a broad keyword with a volume of 97,000 and a cost per click of $16.00 in Ahrefs. But they might also search for “how to get rid of ants in the kitchen.” This is a long-tail keyword with a volume of 9,100 and a cost per click of $1.40—much lower. The intent may not be as strong, since they could be looking to DIY, but it’s still pretty strong, so they’ll likely be open to—or even click on—an ad for an exterminator.

Key points to remember

You’ve been here a while, and we just want to thank you for sticking around and learning so much about the cost of Google Ads.

In this guide, we’ve talked a lot about the factors impacting your cost of Google Ads, but let’s do a quick recap:

The cost of Google Ads depends on your industry, customer lifecycle, and current consumer trends.
Google Ads operates on an auction system that rewards high-quality ads with lower costs and better ad placement.
You can exercise tight control over how your Google Ads budget is spent by using tactics like ad scheduling, geotargeting, and device targeting.
The average cost per click in Google Ads is between $1 and $2 on the Search Network. The average cost per click on the Display Network is under $1.
The most expensive keywords in Google Ads and Bing Ads can cost $50 or more per click. These are generally highly competitive keywords in industries that have high customer lifetime values, like law and insurance.
The average small- to mid-size company spends about $1,000 to $10,000 per month on its Google paid search campaigns. That’s about $12,000 to $120,000 per year.

The point is, before you open a Google Ads account, take the time to figure out what your budget will be. It’s one of those things that’s not just going to magically appear; you need to know what it is before you get started. And if possible, spend some time thinking about future campaigns as well—it never hurts to have a little extra on hand for when an unexpected opportunity arises.

Need a hand? Try our SOP library or give one of our helpful team a call.

Dedicated to your success

John

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