AI Wollongong - YBR Marketing | SEO, Online Advertising, Web Design, Social Media Marketing, Lead Generation

Top 10 Small Business Marketing Insights for 2025

by Red/Marketer with a Soul | Dec 1, 2024 | AI Wollongong, Business Marketing Insights, facebook advertising, Google Ads, local seo, SEO Fairy Meadow, SEO Wollongong, SME Growth Plans, social media marketing, social media strategy wollongong, TikTok ads, Top 10 Small Business Marketing Insights for 2025, Wollongong marketing consultant

A Small Business Story Down Under

Imagine Jane, a café owner in Brisbane. She’s run her café for five years, but the last two have been particularly challenging. With increasing rent, staff shortages, and the rising cost of supplies, Jane decided to revamp her marketing strategy to keep her business afloat. Yet, she found herself drowning in advice like “Invest in SEO” or “Run Facebook Ads,” without understanding what would truly make a difference.

Jane’s struggle mirrors that of thousands of small businesses across Australia. According to a recent ABS report, 97% of businesses in Australia are small businesses, contributing significantly to the economy. Yet, only a fraction of these businesses invest strategically in marketing, often due to tight budgets or a lack of know-how.

To help businesses like Jane make informed decisions, the 2025 Small Business Marketing Trends Report by LocaliQ uncovers 10 critical insights. Here’s a deep dive into those insights and how you can apply them to your own business.

1. Limited Investment in Paid Search Advertising

Why Aren’t More SMBs Investing in Search Ads?

Despite search ads offering high ROI (return on investment), only 40% of Small to Medium Business’s are leveraging this channel. Many business owners feel they lack the expertise or fear overspending on campaigns.

Why It’s a Missed Opportunity

Search advertising targets customers actively seeking your services. For example, a landscaping business in Sydney could use Google Ads to appear for searches like “best landscapers near me.” Without this, you risk losing high-intent leads to competitors.

Actionable Tip: Start small. Set up a campaign targeting local keywords and cap your daily budget. Tools like Google’s Smart Campaigns can simplify the process.

2. Social Media Advertising; An Untapped Goldmine

The Stats Don’t Lie

Less than half of SMBs are investing in social media ads, even though Australians spend an average of 1 hour and 57 minutes daily on social platforms.

Platforms That Pack a Punch

While Facebook dominates, Instagram and TikTok are gaining ground, especially for younger demographics. If you’re not advertising here, you’re missing where your customers hang out.

Pro Insight: Run engagement-focused ads on Instagram Stories. Stories have a higher tap-through rate than feed posts, making them perfect for quick promotions.

3. Satisfaction with Paid Search – What Businesses Love

High ROI with Measurable Results

Those investing in search ads report high satisfaction due to clear metrics like clicks, conversions, and ROI. Compared to traditional media, search ads provide tangible proof of effectiveness.

Case in Point: A plumbing business in Perth increased website traffic by 60% using location-based search ads with a budget of just $500/month.

Quick Tip: Use call tracking to measure phone inquiries directly linked to ads.

4. Neglecting Low-Cost Strategies – A Costly Mistake

What’s Being Overlooked?

Many businesses are skipping budget-friendly tactics like online reputation management, directory listings, and website chat.

Why These Strategies Matter

Reputation Management: 84% of Australians trust online reviews as much as personal recommendations.
Website Chat: Converts casual visitors into customers by answering queries instantly.

Pro Tip: Start with Google My Business. It’s free and boosts local visibility.

5. Facebook Dominates, but Don’t Ignore Other Platforms

The Social Media Landscape

Nearly 80% of SMBs using social media focus on Facebook, while Instagram and LinkedIn trail behind. But is this enough?

Finding the Right Fit

For a B2B company in Melbourne, LinkedIn may yield better results than Facebook. Meanwhile, TikTok can drive immense reach for quirky, consumer-focused businesses like bakeries or fashion boutiques.

Experiment Wisely: Allocate 20% of your budget to test a new platform each quarter.

6. Budget Challenges; Marketing on a Shoestring

The Reality for Small Businesses

With 38% of SMBs operating on monthly marketing budgets under $2,500, every dollar counts. Many focus on immediate returns rather than long-term strategies like SEO or content marketing.

Budget Allocation Tip: Follow the 70/20/10 rule: 70% for proven strategies, 20% for new opportunities, and 10% for experiments.

7. Lack of Dedicated Marketing Teams

Why This Matters

Smaller SMBs often rely on owners or non-specialized staff to manage marketing, resulting in suboptimal campaigns. This can hurt growth, especially in competitive industries.

Solution: Consider outsourcing. Australian agencies often offer budget-friendly packages tailored to small businesses. Alternatively, invest in a marketing consultant to guide your strategy.

8. Artificial Intelligence; The Game Changer

Early Adopters Reap Rewards

AI tools like ChatGPT and Google Gemini (both have free versions) are making it easier for SMBs to generate ad copy, automate email campaigns, and personalize customer interactions.

Practical Applications

Content Creation: AI can draft blog posts, saving hours of work.
Email Marketing: Tools like Mailerlite integrate AI to optimize send times and subject lines.

Tip: Start with free trials to explore AI tools without commitment.

9. The Economic Challenge

Navigating Tough Times

From inflation to supply chain disruptions, the economy continues to challenge SMBs. Many are hesitant to invest in marketing, considering it an expense rather than an investment.

Perspective Shift: Marketing drives growth. Even a small investment in digital channels can yield exponential returns when done right.

10. Attracting New Customers: An Ongoing Struggle

The Core Issue

With increasing competition, standing out has never been harder. Many businesses struggle to convey their unique value propositions effectively.

Solving the Puzzle

Focus on storytelling. Share your brand’s journey, values, and community impact. For example, an eco-friendly cleaning service in Adelaide could highlight its sustainability initiatives to win over environmentally-conscious clients.

Building a Better 2025

Jane’s story has a happy ending. By implementing a mix of search ads, reputation management, and AI tools, she doubled her customer base in six months—all within a modest budget. The same is possible for your business.

The 2025 Small Business Marketing Trends Report offers actionable insights tailored to SMBs. Use these strategies, experiment with platforms, and, most importantly, keep evolving. Your marketing plan doesn’t have to be perfect—it just needs to start.

References:

Australian Bureau of Statistics: Small Business Data
LocaliQ 2025 Small Business Marketing Trends Report
We Are Social & Hootsuite: 2024 Digital Report on Social Media Usage in Australia

I hope this serves ya,

Red

Need a hand? Drop us a Line 📞 🗝 (02) 42444411

Follow Us on Social ⏬⏬

6 Things to Know About Google Ads Keywords in 2025

by Red/Marketer with a Soul | Nov 9, 2024 | Advertising Wollongong, AI Wollongong, Google Ads, Wollongong marketing consultant

A New Era of Google Ads Keywords

Picture this: it’s 2025, and Australia’s digital landscape is fiercer than ever. More than 94% of Australians are online daily, and 56% of small to medium-sized businesses (SMBs) are actively investing in digital ads to drive growth and remain competitive. The vast online ecosystem is only growing, and with AI reshaping how we interact with the internet, Google Ads remains a pivotal tool for reaching the right audience.

But here’s the thing—using Google Ads effectively isn’t just about picking keywords like it was in the early days. Today, it’s a nuanced art, influenced by machine learning, AI-driven predictions, and contextual targeting. This article is all about helping you understand the “new normal” in Google Ads keywords, going beyond the basics, and taking you into the next-gen approach for 2025.

1. Embrace AI-Driven Keyword Suggestions

The New Role of AI in Keyword Research

Back in the day, finding the right keywords was a manual task, where marketers typed in terms they thought their audience might search for. But in 2025, Google’s AI-driven keyword suggestions have transformed this process, giving you an automated advantage. Thanks to machine learning, Google’s algorithms don’t just provide keyword suggestions—they anticipate the best options for your target audience based on historical data, user behavior trends, and emerging search queries.

Why It Matters

When AI analyses millions of searches per minute, you get suggestions that would take hours (or even days) to uncover manually. Google’s AI can even anticipate seasonal trends and align with Australian events—for example, how Australians search for travel during holiday seasons or for retail in the lead-up to big shopping events like Black Friday.

Expert Tip – Leverage AI, but Add Your Own Flair

Use Google’s AI suggestions as a foundation, but add in your unique business insights. For instance, if you run an outdoor adventure company, Google might suggest popular but general terms. Look for ways to integrate niche, local keywords relevant to Australian-specific activities like “best hikes NSW summer 2025” or “camping gear Melbourne” for a deeper impact.

2. Double Down on Long-Tail Keywords for Cost Efficiency

Long-Tail Keywords are Your Cost-Effective Allies

With more Australian businesses fighting for online ad space, long-tail keywords—those longer, more specific phrases—are a way to keep costs manageable. These keywords are typically cheaper and less competitive, offering you high intent and better conversion rates. For instance, rather than targeting a broad term like “running shoes”, try more specific phrases like “best trail running shoes for beginners Australia 2025” to connect with users further down the buying funnel.

Why It Matters

In 2025, the ad landscape is getting crowded. Large companies have large budgets, which means SMBs need to find budget-friendly keywords that still drive clicks and conversions. Long-tail keywords cater to Australians searching with purpose, allowing your ad spend to go further.

Expert Tip – Create “Micro-Intent” Long-Tail Keywords

Micro-intent phrases target users with very specific needs, such as “affordable waterproof tents for Sydney beach camping”. These target a niche but highly motivated audience and can reduce competition from more generalised search phrases.

3. Keyword Match Types: Finding the Sweet Spot of Precision and Automation

Navigating Google’s New Keyword Match Types

In 2025, Google’s keyword match types are better at finding the balance between precision and automation. Broad match, phrase match, and exact match still exist, but Google’s AI now provides even more control and flexibility to interpret these keywords in context. This means if you’re running ads for “eco-friendly landscaping services,” broad match might show your ad for searches like “environmentally friendly garden design.”

Why It Matters

Match types are crucial because they impact your ad reach and cost. The right match type lets you reach the most relevant audience without blowing through your budget on irrelevant clicks. Google’s improvements to phrase and exact matches mean your keywords remain precise but not overly restrictive.

Expert Tip – Test and Measure to Find Your Ideal Match Type Combination

Experiment with different combinations. For instance, phrase match for high-traffic terms like “solar panel installation Sydney” and broad match for niche services like “solar panel repair Illawarra.” By fine-tuning, you can reach the right audience while managing spend.

4. The Shift to Semantic and Contextual Targeting

Google Understands the Intent, Not Just the Keyword

In 2025, semantic and contextual targeting mean Google is less concerned with the exact phrasing of keywords and more focused on understanding the meaning behind them. With advancements in natural language processing (NLP), Google Ads can now interpret the intent and context behind search queries more accurately than ever. For example, a user typing “best eco-home builders in Australia” might trigger ads that include phrases like “sustainable construction experts” and “green building contractors.”

Why It Matters

This shift is powerful because it moves away from rigid keywords and focuses on the intent. If your ad is contextually relevant to a broader set of queries, it’ll show up even when exact keywords aren’t there, giving your campaigns more flexibility and reach.

Expert Tip – Use Keyword Clustering for Better Contextual Relevance

Create clusters of keywords around your main topics instead of individual terms. For example, if your business is in renewable energy solutions, group keywords like “solar power for homes,” “green energy systems,” and “off-grid living solutions” to cover a wide array of search queries without limiting your ads to one phrase.

5. Voice Search and Conversational Keywords are Here to Stay

Optimising for the Rise in Voice Searches

Voice search has finally hit mainstream adoption, and Australians’ voice search use is rising, particularly on mobile devices and smart home speakers. Keywords in 2025 need to reflect natural language queries and question-based phrases—the type of searches people would say rather than type. For instance, rather than simply “coffee near me,” voice search users may ask, “Where can I find organic coffee in Melbourne?”

Why It Matters

Voice search tends to prioritise local, conversational, and question-based keywords. Adopting these types of keywords lets you capture voice search traffic that’s growing in Australia, especially among younger demographics.

Expert Tip – Create FAQ-Based Ads to Target Voice Searches

Think about common questions your audience might ask and develop keywords around these. For a dental practice, this might mean targeting “how to find an affordable dentist in Sydney” rather than simply “dentist Sydney.” By anticipating questions, you can improve your chances of showing up in voice search results.

6. Prioritise User Intent Over Exact Query Matches

Understanding User Intent for Better Keyword Relevance

In 2025, user intent trumps exact keyword matches. The focus should be on aligning your ads with what users want, whether they’re looking for information, making a purchase, or navigating to a location. Rather than relying solely on exact keywords, understanding intent lets you optimise for informational, transactional, or navigational searches.

Why It Matters

When you align keywords with the intent behind them, your ads resonate better with users and see higher conversion rates. For instance, someone searching “compare eco-friendly paint options” is in an informational stage, so an ad for a guide or article may work better than a direct product ad.

Expert Tip – Segment Keywords by Intent to Match Your Ads to the Right Stage

Use informational keywords like “how to choose eco-friendly paint” for top-funnel awareness. For mid-funnel (comparison) searches, try “best eco-friendly paints Australia” and “eco paint cost calculator.” Tailor your ads according to these segments to reach users at different decision stages.

Stay Agile in a Changing Google Ads Landscape

2025 brings an era of opportunity for Australian businesses willing to stay ahead of the curve. The game is no longer just about finding keywords—it’s about understanding the layers of AI, intent, semantic targeting, and conversational language to craft a campaign that resonates. By adopting these insights, you’ll make the most of Google’s evolving landscape, keeping your ads relevant, cost-effective, and results-oriented.

Remember, Google Ads is always evolving, and so should your keyword strategy. Keep testing, refining, and, most importantly, learning from what works and what doesn’t. Happy advertising!

Wishing you epic advertising wins,

Red

Drop us a Line 📞 🗝 (02) 42444411

Follow Us on Social ⏬⏬

Streamline Sole Trader Operations & Marketing with AI

by Red/Marketer with a Soul | Oct 7, 2023 | AI Wollongong, CX Wollongong, Machine Learning Wollongong, Operations & Marketing with AI

How AI Simplifies Running and Marketing a Sole Trader Business

As a sole trader, managing every aspect of your business may often seem overwhelming, but advancements in artificial intelligence (AI) can revolutionise the way you run and market your enterprise. From handling mundane tasks to offering creative marketing solutions, AI continues to break barriers in helping small businesses thrive.

In this blog post, we will explore some of the remarkable ways AI simplifies the running and marketing of your sole trader business.

Automating Essential Tasks: A Lifesaver for Sole Traders and Solo Entrepreneurs

As a solo entrepreneur/solo trader, your time is seriously finite. By delegating tedious, manual tasks to AI, you can focus more on strategic thinking and business growth. Ensuring the smooth running of operations with AI can significantly enhance your efficiency, leading to higher productivity and eventually, success.

AI in Bookkeeping and Invoicing

One area where AI can prove extremely beneficial for sole traders is bookkeeping and invoicing. Accounting is a crucial, yet time-consuming aspect of running any business. It involves tracking all expenses, creating invoices, and ensuring taxes are filed correctly. Yet, these manual tasks can be mundane and stressful, especially when you have larger business objectives at hand.

Enter cloud-based accounting software with AI capabilities. They automatically track all expenses, thus giving you a clear picture of your financial health without spending countless hours trying to decipher traditional accounting tools. For example, applications like QuickBooks or Wave utilise machine learning to automate manual tasks, like categorising expenses.

These AI-powered software can generate and send invoices on your behalf and follow up for payments, taking the burden off your shoulders. The most popular are:
Quickbooks: An automated solution providing comprehensive accounting services.
Wave: Offers seamless financial services specifically for small businesses.
Xero: User-friendly AI-based software for easy business accounting and invoicing.

AI-enabled Scheduling and Appointment Setting

Balancing a multitude of tasks is a common challenge for solo entrepreneurs. You don’t want to miss a potential client consultation but managing scheduling can be confusing and time-consuming with a constant influx of emails or calls.

Fortunately, AI-driven scheduling tools like Calendly or Clara simplify this process. These tools offer your clients the option to book appointments based on your real-time availability, eliminating back-and-forth communication.
More importantly, they integrate seamlessly with digital calendars, sending reminders to prevent no-shows or double booking: Some popular platforms are:
Calendly: Helps schedule meetings without the back-and-forth emails.
Clara: A virtual employee managing all your scheduling needs.
Acuity Scheduling: Real-time availability for smooth scheduling of client appointments.

Leveraging AI for Customer Support

Consistent and efficient customer service is paramount for any business. Sole traders often struggle with providing timely response due to limited resources. That’s where AI-powered chatbots come in.

Chatbots can handle high volumes of customer inquiries per minute, offering prompt and precise responses. Applications like LiveChat or Intercom use AI to answer frequently asked questions, troubleshoot problems, and even make sales—all around the clock. Additionally, they capture customer feedback, which can be analysed later for service improvements. They can include:

LiveChat: Provides AI-fueled customer support, capturing leads even in your off hours.
Intercom: Offers a customised conversational experience for your customers.
Zoho Desk: Uses AI to prioritise and automate customer responses.

In conclusion, AI’s role in automating essential tasks cannot be underrated. It not only relieves sole traders from administrative burden, but also ensures these tasks are done more accurately and efficiently, leaving them at liberty to devote more time to strategic decision-making and business expansion.

Simplifying Data Analysis with AI: Accelerating Success for Sole Traders

Data is the lifeline of any business in today’s world. It holds clues to understanding customer behavior, predicting market trends, and making strategic business decisions. However, interpreting this data can be complex and time-consuming. Artificial intelligence (AI) assists in simplifying data analysis by recognising patterns, making predictions, and offering automated, insightful reports.

AI in Predictive Analysis

Predictive analysis involves using data, statistical algorithms and AI techniques to identify future outcomes based on historical data. With AI, you can foresee market trends, anticipate customer behavior, and make informed decisions. These valuable insights lay the groundwork for personalised offers and targeted promotions, boosting both customer satisfaction and profitability.

Some popular AI tools for predictive analysis include:

Alteryx (Website): Alteryx allows you to seamlessly connect to and clean data from cloud apps, spreadsheets, and other sources. It can recognise patterns and predict future results.
Amazon Forecast (Website): Amazon Forecast utilises machine learning to make more accurate demand forecasts.
RapidMiner (Website): RapidMiner uses machine learning and algorithms to recognise patterns and trends, helping you make data-driven decisions.

AI for Market Research

Market research lays the foundation for understanding your industry trends, competitors, and shifting customer preferences. AI-powered market research tools scan and assess data from myriad sources, offering updated insights that shape your business strategies.

Here, are some well-known AI platforms for market research:

AI Studio by Crayon (Website): AI Studio is an advanced market intelligence platform that uses machine learning to track, analyse, and act on everything happening outside your four walls.
NetBase Quid (Website): NetBase Quid offers comprehensive market research with data-driven insights and real-time analytics.
LexisNexis (Website): LexisNexis offers advanced market and competitor analysis tools, making research more accurate and efficient.

In essence, the beauty of AI lies in its capacity to streamline data analysis, offering valuable insights for sole traders and solo entrepreneurs to stay ahead of the curve. Utilising these resources allows you to make informed decisions, catalysing your business growth and success.

Streamlining Marketing Strategies with AI: A Catalyst for Success in Solo Entrepreneurship

Excellent marketing strategies are vital for the growth and success of your business. However, as a solo entrepreneur, developing effective marketing plans and executing them can be a cumbersome process. This is where Artificial Intelligence can make a difference. AI simplifies marketing, enabling targeted content creation, personalised email marketing, and efficient social media management.

AI in Content Creation

Generating engaging content that resonates with your audience is crucial. AI-powered content creation tools can draft blog posts, articles, and social media updates, saving time and effort, while maximizing audience engagement. Some top examples include:

Articoolo (Website): Provides unique textual content in just a few seconds.
Phrasetips (Website): AI tool used by companies for campaign-specific marketing language.
Quill (Website): An AI writing tool that attempts to make your content more engaging and refined.

AI for Email Marketing

AI assists in segmenting your email list based on user engagement and preferences. This allows for more personalised communication and tailored recommendations, contributing to higher click-through rates. Here are a few popular AI tools for email marketing:

Mailchimp (Website): Uses AI to curate and automate email marketing campaigns, also provides advanced analytics for campaign optimisation.
Constant Contact (Website): Offers AI-based solutions for designing professional emails, tracking performance.
ActiveCampaign (Website): Combines all aspects of email marketing with AI to create a streamlined, automated process.

AI in Social Media Marketing

Artificial intelligence can effectively manage your social media presence. This includes identifying optimal times to post content, scheduling updates and tracking key engagement metrics. Some leading examples of AI tools for social media marketing include:

Hootsuite (Website): Social media management platform that automates post scheduling and analysis.
Buffer (Website): Makes it easier to schedule posts, track performance and manage all your social media accounts in one place.
Zoho Social (Website): AI-enabled tool to optimise social media presence.

By adopting AI in your marketing strategies, you can not only save time and resources, but also conduct highly efficient and targeted marketing, leading to better customer engagement and business growth.

Enhancing Customer Engagement with AI: A Boost for Sole Traders

For sole traders, establishing a strong brand presence and building customer loyalty are paramount. Artificial Intelligence (AI) can significantly enhance customer engagement, helping you navigate the customer experience landscape. Here’s how AI can assist:

AI for Product Recommendations

AI algorithms analyse customers’ preferences and browsing history to suggest relevant products. It’s a fantastic means to improve customer engagement and increase the likelihood of successful sales.

Klaviyo (Website): Klaviyo uses AI to drive profits through automated and personalised product recommendations.
Dynamic Yield (Website): Dynamic Yield provides real-time personalisation, recommending products based on individual customer behaviour.
Optimizely (Website): Optimizely uses AI for experimentation and personalisation across websites and apps.

AI in Sentiment Analysis

Negative feedback can significantly impact your business. AI-backed sentiment analysis tools can help identify negative comments and reviews, allowing you to respond promptly and make changes to your customer service strategies.

Brandwatch (Website): Brandwatch is a robust sentiment analysis tool, capable of parsing social media and other online sources to find mentions of your brand and evaluate their sentiment.
MonkeyLearn (Website): MonkeyLearn uses AI to provide detailed sentiment analysis, giving insights into how your customers feel about your brand.
Talkwalker (Website): This tool offers real-time sentiment analysis, helping you quickly react to positive or negative sentiment.

AI for Targeted Advertising

AI can streamline your advertising efforts by ensuring your promotions reach the right audience. This targeted approach maximises return on investment and boosts overall business performance.

Google Ads (Website): Google’s AI algorithms analyse hundreds of attributes to predict the likelihood that a user will complete a desired action.
Hubspot (Website): Hubspot’s ad tool uses AI to optimise ad campaigns, targeting based on an individual’s unique behaviour.
Criteo (Website): Criteo uses machine learning to aid in delivering personalised ads to customers, signaling higher user engagement and return on ad spend.

By leveraging AI, sole traders and solo entrepreneurs can significantly enhance their customer engagement, potentially leading to stronger brand presence, increased loyalty, and elevated bottom line.

Optimising Workflow and Decision-making with AI: Key for Sole Traders

Being a sole trader involves the constant challenge of balancing multiple roles simultaneously. You’re in charge of strategies, decision-making, workflow, and more. The good news is – AI can simplify these tasks, making your operations smoother and more efficient.

AI-Driven CRM Tools

Customer relationship management (CRM) is integral to any business. AI-powered CRM systems aid in tracking leads, managing your sales pipeline, and maintaining customer relationships, making your job easier.

Salesforce Einstein (Website): Salesforce incorporates AI in its CRM platform to provide intelligent and predictive sales analytics, enabling prioritization of efforts.
HubSpot AI (Website): HubSpot’s technology uses AI to enrich CRM data, providing customer-specific insights that can drive sales.
Zoho CRM (Website): Zoho CRM employs AI to provide improved customer analytics, deal predictions, and lead scoring.

AI for Project Management

Incorporating AI in your project management tools could significantly enhance your efficiency, helping manage timelines, budgets, and resources more effectively.

ClickUp (Website): ClickUp integrates machine learning to offer smart task estimates, predicting how long a project or task will take based on historical data.
Trello (Website): Trello uses AI to automate tasks and offer card recommendations, improving project workflow.
Asana (Website): Asana deploys AI to streamline project management with features such as predictive search and task automation.

AI for Decision-making

Making strategic decisions as a sole trader can be tricky. With AI, you can predict trends, generate insights, and make informed decisions.

SpotIQ by ThoughtSpot (Website): SpotIQ leverages AI to provide automated insights for faster decision-making.
IBM Watson (Website): IBM Watson uses AI to analyse vast amounts of data, helping you make informed business decisions.
Tableau (Website): Tableau offers AI-powered analytics that help in generating actionable business insights.

Wrapping it up

The world is shifting towards intelligent systems, and your business will reap significant benefits by staying at the forefront. There’s no doubt about it, the future of marketing is entwined with AI.

As you’ve discovered, AI is not just about complex jargon and algorithms – it’s an accessible powerhouse of features that can improve customer engagement, streamline workflows, and facilitate smart decision-making.

AI technologies are not just for large corporations. They can be a game-changer for sole traders and small businesses too. Embrace the power of AI to streamline your daily operations, transform your marketing strategies, and make informed business decisions. This will inevitably lead to boosted productivity and make the journey to success a smoother one.

At YBR Marketing, our mission is to help businesses like yours harness the potential of AI. It’s time for action, put the power of data, analytics and automation in your hands.

Don’t just predict the future, navigate it. Take advantage of AI’s potential for your business and take an active role in shaping your company’s success.

Take the first step on your AI journey now. Reach out to us and let us guide you into the new era of AI-enabled business.

Don’t miss the opportunity to transform your business. The future is intelligent, and YBR Marketing is here to help.

Best regards,

The Team at YBR Marketing

Future of Marketing, What Skills You Will Need?

by Red/Marketer with a Soul | Jun 5, 2021 | Advertising Wollongong, AI Wollongong, Customer experience wollongong, CX Wollongong, data analysis wollongong, Digital marketing wollongong, Machine Learning Wollongong, Neuromarketing Wollongong, niche marketing, Online Advertising Wollongong, UX Wollongong

How will marketing change in the coming decade?

According to Adobe’s Marketo, “Niche marketing capabilities will become the most important skills. Current tasks performed by a marketing team will decline in importance or be automated into oblivion.”

Most In-demand

The marketer of 2025, will need skills that focus around analytics, data & insights, CX (customer experience)/UX (user experience), AI (Artificial Intelligence) & machine learning, Vanity metrics, which include impressions, “likes,” shares, comments, followers, open rates, views, traffic, time on site, bounce rate open rates etc.. digital marketing & media (though this is declining), and marketing technology & operations, marketing will essentially be a technology hub.

Sophisticated Data Analytics

In fact, only analytics remains a top priority from the current crop of top four skills. They includes digital marketing and media, Social media marketing will halve and content marketing.

Sophisticated data analytics, will be the most important skill in the marketing.

To provide deeper, more advanced insight into patterns, trends, and themes that may be hidden within data. is a Data analysis that uses predictive modeling, machine learning algorithms, deep learning, business process automation.

Neuromarketing

Neuromarketing is the study of customer behavior and how it affects the buying pattern of a target audience. For example, researchers may find that a particular stimulus causes a response in the brains of test subjects that’s correlated with a desired behavior (e.g. the release of a ‘feel good’ hormone). Obviously, as a marketer, you’d want to know these cause-effect relationships so that you can apply the principles to your creative, and thereby drive improvements to your key conversion metrics.(Smart Insights)

The marketing team of tomorrow, may not be recognised by the marketing team of today. Artificial intelligence and advanced data analytics will be the key tech drivers. Neuromarketing, which barely exists today, will feature strongly.

The day-to-day functions of marketers will change greatly. For instance, there will be much less emphasis on decisions around email marketing or social media. Rather, those kinds of tasks will be more and more reliant on machines to make better decisions than people make today.

Yours In Marketing

John