Free To Use Marketing Software For Your Small Business

Introduction

Marketing software is a type of software that helps you manage your digital marketing campaigns. It can be used to create and send emails, create landing pages, manage social media accounts and more. There are many different types of marketing software available today–some are free while others come with a price tag. In this article we’ll cover the different types of free marketing software available so you can decide which one works best for your business needs!

Email Marketing Software

Email marketing software is a great way to reach your audience and build relationships with them. It allows you to create and send emails, newsletters, or other types of content directly from your computer. There are many different features that make email marketing software helpful for businesses–including the ability to segment your contacts into groups based on their interests so that you can send targeted messages that will appeal specifically to each group.
Email marketing services like MailChimp (500 subscribers) or Mailerlite (1000 subscribers) also allow users access up to 2GB of storage space per month without paying anything at all! This means that even if you’re just starting out with email marketing (or even if you’ve been doing it for years), there’s no need for any additional investment beyond what you’re already spending on hosting or web design services (if any).

Social Media Marketing Software

Social media marketing software is a type of free marketing software that helps you manage your social media accounts. It’s especially useful for businesses who want to grow their following on Facebook, Instagram and other platforms.
Social media marketing software can help you:

• Create posts in bulk and schedule them for later publishing
• Manage multiple accounts at once (you can even create a single account that manages all your social networks)
• Automate reporting so you don’t have to spend hours looking at analytics.
• Measure ROI and make adjustments to campaigns that aren’t yielding the desired results.
• Build relationships with customers and prospects alike!

Content Marketing Software

Content marketing software is a tool that helps you create, manage and distribute content for your business. It can be used to create blog posts, infographics, videos and other types of content that will help you reach customers and grow your audience.
Content marketing software usually has these features:

• A CMS (content management system, such as WordPress.) – The CMS allows you to easily add new pages or sections on your website without having to code them yourself. It also makes it easier for people in different departments at your company (like sales & marketing) to update their own pages without needing developer skills
• An analytics platform – This feature gives insights into how visitors are finding the site so that you know what kind of content they like best and where they’re coming from.

Search Engine Optimisation (SEO) Software

Search Engine Optimisation (SEO) Software
SEO software is a type of marketing tool that helps you optimise your website for search engines. This type of software can be used to perform tasks such as keyword research, backlink analysis, content optimization and more. Some robust free SEO tools include Ubersuggest, Moz’s Open Site Explorer and SEMrush’s Keyword Research Tool, Yoast and SEOPress to name but a few.

Analytic and Reporting Tools.

Analytical and reporting tools provide powerful insights into how your marketing efforts are performing. With these free options, you can track goals, monitor website visits, measure conversions, analyse customer behaviour, and more. By using comprehensive reports to analyse your data, you can uncover actionable insights that can help you improve your campaigns and maximise impact.

Analytics tools are used by businesses of all sizes to help them understand their customers better so they can improve their products or services. For example: if a company finds out that people are leaving their site because it takes too long for pages to load then they might decide to hire someone else who has experience optimising websites so that page load times decrease and people stay longer on their sites (and hopefully buy something).

Google Analytics and Bing Ads Intellegence are two great free options that provide in-depth insights on how your marketing campaigns are performing. With these tools, you can track online ad campaign performance, measure website visits and conversions, monitor customer behaviour over time, and even compare data from multiple sources.
Additionally, these analytics tools can be integrated with other popular software programs like WordPress and Mailchimp for even more comprehensive reporting capabilities. By using these analytical and reporting tools for your marketing campaigns, you can get a better understanding of which strategies work best and optimise your campaigns to ensure maximum ROI.

Automated Advertising Tools.

Automated advertising tools let you create and launch effective ad campaigns at scale. They help you target your desired audience, track results in real time, optimise performance to get the best results, and more. These tools are particularly useful when you are running ads across multiple platforms since they allow you to control all aspects of your campaigns from one place.

Automated advertising tools make it easy to bring together your campaigns, images, videos, and other assets for maximum impact. Some top options include AdEspresso, Marin Software, and Hootsuite Ads. ( Just a heads up that these platforms offer trials only) Each of these has its own unique features but all can give you the ability to quickly create and launch complex ad campaigns. They are also all free to use which makes them great options for marketers who are on a tight budget.

AdEspresso is a comprehensive ad management platform that is both quick and easy to use. It allows you to target specific audiences, optimise campaigns with detailed analytics, and manage ad budgets in real-time. Meanwhile, Marin Software has an efficient keyword bidding process so that you can get the most out of your ad spend. Finally, Hootsuite Ads can be used for automatic moderation based on user reviews and feedback as well as budget optimisation and promotion scheduling. All three of these tools are free to use, (trials) so you’ll have no problem finding the ideal solution for any type of digital marketing campaign.

Customer Relationship Management (CRM) Software

Customer relationship management software is a type of marketing automation tool that helps you manage your contacts and leads. It can be used to organise customer information, track their interactions with your brand, analyse data about those customers and their buying habits, and send targeted messages based on what you learn from the analysis.

CRM software also allows you to create segmented lists, track customer histories, and manage interactions so that you can know exactly what each person needs before they even make contact with you.
Customer relationship management (CRM) software can help you grow your business by making it easier for you to reach out to potential customers and keep them engaged with your brand. You’ll have access to more accurate data about who’s interested in what products or services–and when they’re most likely to buy something from you. This will allow you to create personalised offers based on their needs at different points in time (for example: “I noticed that my customers usually buy X product after Y amount of time has passed since they first visited my website; let me send them an email reminder!”).

Most CRM software programs are free to use, and come with a variety of features such as contact management, sales tracking, email marketing, analytics, and even basic task automation. The most popular CRM software solutions include HubSpot’s Free CRM, Salesforce’s Lightning Essentials plan, and Zoho’s CRM Plus package. All three offer robust features and are designed to help business owners more effectively manage their customer relationships without breaking the bank.

Conclusion

In this article, we’ve covered the benefits of using free marketing software and compared different types of free marketing software.
Whether you’re just starting out with marketing or are a seasoned pro, there are numerous free online tools that can help you succeed and grow your business.

We’ve built our business success by focussing on providing quality free to use products for our clients, so they can grow without breaking the bank.

Need to know more about the software that can save you money and time? Send us email or comment on the post and I’ll be more than happy to give you some free advice..

Dedicated to your business success

John