SEO Wollongong 2 - YBR Marketing | SEO, PPC, Web Design

The Benefits of Hiring a Local Marketing Consultant for Your Wollongong Business

by Red/Marketer with a Soul | Mar 30, 2023 | SEO Wollongong, Wollongong marketing consultant

On This Page

Understanding the Local Market

Personalised Marketing Strategies

Access to Local Networks

Cost-Effective Solutions

Ongoing Support and Collaboration

Introduction

Running a small business in Wollongong can be tough, especially when it comes to marketing. That’s where a local marketing consultant can come in handy. With their knowledge of the area and experience working with small businesses, they can help you develop a marketing strategy that fits your budget and goals. Learn more about the benefits of working with a small business marketing consultant in Wollongong.

Understanding the Local Market.

One of the biggest benefits of hiring a local marketing consultant for your Wollongong business is their understanding of the local market. They know the area, the people, and the culture, which can be invaluable when it comes to developing a marketing strategy that resonates with your target audience. They can also provide insights into local trends and competition, helping you stay ahead of the game.

A local marketing consultant in Wollongong can help you tailor your marketing efforts to the specific needs and preferences of your target audience. They can help you identify the best channels to reach your customers, whether it’s through social media, email marketing, or local advertising. They can also help you craft messaging that speaks directly to your audience, using language and imagery that resonates with them. By understanding the local market, a marketing consultant can help you stand out from the competition and build a loyal customer base.

Personalised Marketing Strategies.

A local marketing consultant can provide personalised marketing strategies that are tailored to your specific business needs. They can work with you to identify your target audience, develop a unique value proposition, and create a marketing plan that aligns with your business goals. By taking the time to understand your business and its unique challenges, a local marketing consultant can help you stand out in a crowded market and achieve long-term success.

As a small business owner in Wollongong, it can be challenging to navigate the ever-changing landscape of marketing. That’s where a local marketing consultant comes in. They can provide personalised strategies that take into account your business’s unique strengths and weaknesses. Whether it’s developing a social media plan, creating targeted advertising campaigns, or optimising your website for search engines, a marketing consultant can help you reach your ideal customers and grow your business. By working with a local consultant, you’ll have the advantage of their knowledge of the Wollongong market and their ability to provide hands-on support and guidance.

Access to Local Networks.

One of the biggest benefits of hiring a local marketing consultant for your Wollongong business is their access to local networks. They have established relationships with other businesses, organizations, and influencers in the area, which can be leveraged to promote your business and increase your visibility. This can include collaborations, sponsorships, and partnerships that can help you reach new audiences and grow your customer base. Additionally, a local consultant can provide valuable insights into local trends and consumer behavior, which can inform your marketing strategies and help you stay ahead of the competition.

When it comes to marketing your small business in Wollongong, it’s important to have a deep understanding of the local market. This is where a local marketing consultant can be invaluable. They have their finger on the pulse of the community and can help you tailor your marketing efforts to resonate with local consumers. They can also help you navigate the unique challenges and opportunities that come with marketing in a smaller, more tightly-knit community. By tapping into their local networks and expertise, you can give your business a competitive edge and position yourself for long-term success.

Cost-Effective Solutions.

Small businesses in Wollongong often struggle to compete with larger companies with bigger marketing budgets. That’s where a local marketing consultant can help. They can provide cost-effective solutions that are tailored to your specific business needs. For example, they may recommend focusing on social media marketing or local SEO to increase your online visibility and attract more customers, if you’re a local restaurant, they may recommend running targeted Facebook ads to reach potential customers in your area. Or, if you’re a boutique clothing store, they may suggest optimising your website for local search terms to improve your visibility in Google and Bing Maps. By working with a local consultant, you can get expert advice without breaking the bank, they can also help you prioritise your marketing efforts to ensure that you are getting the most bang for your buck. Plus, they can help you track your results and adjust your strategy as needed to ensure that you are getting the best return on investment.

Ongoing Support and Collaboration.

As a small business owner in Wollongong, it can be overwhelming to navigate the world of marketing on your own. That’s where a local marketing consultant comes in. When you hire a local marketing consultant for your Wollongong business, you are not just getting a one-time service, local consultants are invested in the success of their clients and will work with you to achieve your goals. They can provide regular check-ins, updates, and adjustments to your marketing strategy as needed. Whether it’s regular check-ins, updates to your strategy, or adjustments based on market trends, a local consultant can provide the support you need to thrive in a competitive market. Plus, with a strong relationship built on trust, you can feel confident that your consultant has your best interests in mind.

Conclusion

In the end, there is no better person to help you develop marketing strategies for your small business than a local marketing consultant in Wollongong. If you haven’t been able to achieve the results you want by yourself, working alongside an experienced marketing consultant may be what your business needs, their experience and local knowledge should keep you from making costly mistakes and reaching your goals more quickly than if you tried to go it alone.

Dedicated To Your Marketing Success

John

The Power of Your Business Hub a.k.a. Website

by Red/Marketer with a Soul | Dec 2, 2022 | Online Advertising Wollongong, SEO Wollongong, website design, Website SEO

Your website is a powerful 24/7 marketing tool.

The digital age offers us all a dizzying array of choices. You have to sift through millions of web pages and navigate different mobile apps to find the information you need. But your business needs a hub – an online center (or origin) for the digital activities that promote your brand across all channels. I call this your “digital home.” Think of it as a place that makes people want to come back by providing high-quality content and acting as a trustworthy resource for your audience. All this will work together to build your online identity and enhance your brand awareness.

What are the 5 key purposes of a website?

Websites serve five main functions:

1) Provide information

One of the key purposes of your business website is to help you grow your business. To do that, you need to make sure you’re doing everything possible to promote yourself online. That means having a website that’s optimized for search engines, social media, email, and more.

Creating an online presence is essential for any company looking to expand its customer base and grow its brand awareness. A well-designed and strategically-managed website is the foundation for any digital marketing strategy. It can be used to attract customers by providing them with valuable content on your products or services, as well as build trust among consumers by providing transparent information about your business practices.

By implementing these strategies into your digital marketing plan, you will see results faster than ever before!

2) Sell products and services

Selling products and services online is a great way to reach a wider audience.

When you’re selling online, it’s important to make sure you have all the tools and resources you need to promote yourself effectively.

A website is a great place to start. Not only does it give you a platform to showcase your products, but it also helps with search engine optimization (SEO).

3) Engage visitors

If you’re looking to engage visitors, you need to make sure you’re doing everything possible to promote yourself online.

The main way to engage visitors is through SEO. SEO stands for “search engine optimisation,” and it refers to the process of making your website more appealing to search engines like Google, Bing and Yahoo so that they’ll show your page when someone searches for terms related to what you do.

“Perform an on-page SEO audit on a page”

4) Collect contact details

If you’re looking to collect contact details, you need to make sure you’re website is designed to attract and inform.

You can improve your website’s ability to collect information about visitors by adding a phone number or email address in the footer. You can also use newsletter signup forms and social media buttons that allow people to connect with you on their favorite platforms.

If you want to grow your business and increase sales, it’s important that your site has an easy way for people interested in your products or services to contact you.

5) Build trust

One of the primary purposes of a business website is to build trust. You want to attract customers by providing useful information, and you want to make sure your site is designed in such a way that it’s easy for people to find the information they need.

This is especially important if your business is not well-known in the industry. By providing useful, verifiable information about your company and its products, you’ll help potential customers feel more confident about working with you.

Building a Strong Online Presence.

Your website hub is an extension of your brand that helps you manage your entire digital presence. It includes everything from your social media profiles to your email list.

Creating a strong online presence will help you grow your business and build loyalty among existing customers. Your website hub should give visitors a sense of who you are as a brand and what they can expect from interacting with you online.

Manage All Digital Marketing Efforts.

The easiest way to improve your digital marketing skills is to create a website!

If you’re looking to grow your business, then you need to make sure that every aspect of your digital marketing efforts is managed through one place.

A website is a central location where you can manage all of your online marketing efforts. You can use a website to create new content, upload images, schedule social media posts, and much more.

If you’re looking to improve your digital marketing skills, then you should consider creating a website. A website is a centralized location where you can manage your entire digital marketing strategy. You can use a site hub to create new content (like blog posts), upload images, schedule social posts, and much more – all from one place.

Remember, a website is more than just a collection of pages. It needs to add value for its visitors, tell your story in the best way possible, and keep people coming back for more.

Building Your Own Hub

When it comes down to it, you need to be keenly aware of your needs and goals. If you have a very specific design in mind, then WordPress may seem like a good option, as you’ll have complete control over the final product. On the other hand, if all you’re looking for is an easy-to-navigate site with a few pages, then a simple website builder might be best. In short, do your homework before making a choice. You never want to discover too late that you or your web designer made an irrevocable mistake by building your site on the wrong platform.

If you’d like to create your own website, it might be easiest to start with an all-in-one building service like Squarespace, Weebly, or Wix. These services make it possible for you to build a site without knowing anything about code.

Have a website but it’s not showing the results you need?

If you have created your own business website, but it’s not showing the results you need?

Your website is the face of your business and it needs to work for you.

You might be suffering from a lack of traffic.

If you have invested in paid advertising, but that’s not working either?

You might be suffering from a lack of quality content.

If you have created both high-quality content and paid advertising, but your website is still not getting enough traffic?

Your website might look a little amateurish?

Then… you might be suffering from a lack of website optimisation or in need of a simple website makeover..

“How to Optimize WordPress to Speed Up your Website”

As a business, your website serves as your digital hub. It’s where you can showcase who you are, what you do, and how you can help others. Your website holds all the information that your customers and clients need to know and trust in order to do business with you. But if you’re not using it to its full potential, then it might be time for a website makeover. Ask yourself: are you providing helpful information to your audience? Are you making it easy for people to find what they need? Are people visiting your page because they’re looking directly for what you offer? There should be an increase in traffic and time on page, ideally leading to an increase in conversions.

Having an online presence that showcases who you are as a brand, is made through the power of your business information hub aka website, so you can ask yourself the question? What is the online future of my business? With a business hub, the future can be very bright!

Dedicated To Your Marketing Success

John

Why I Need Google Ads Conversion Tracking

by Red/Marketer with a Soul | Sep 13, 2022 | Digital Marketing SOPs, Digital marketing wollongong, direct response marketing, Google Ads, Lead generation, Online Advertising Wollongong, SEO Wollongong

Easy Steps to Follow?

Lucky for you, it’s seriously simple to track conversions using Google Ads. In this guide, I’ll take you step by step through how to set up and monitor conversions for your online ads and marketing campaigns.

You’ve got your Google Ads campaign up and running, and your ads and keywords are starting to generate an impressive number of clicks. Great! But unless you’ve got conversion tracking installed, you won’t be able to see how many of those clicks are actually resulting in sales.

Conversion Touch Points

Google Ad Conversion Tracking: How It Works

Conversion tracking is a system that allows you to monitor the performance of your Google Ads campaigns at an individual level. With this information, you can make changes to your account that will optimize your ads and increase ROI.

In order to get started, you’ll need to set up conversion tracking in Google Ads, which involves three things:

1) Turning on conversion tracking for each campaign or ad group (this is done by going into the “Settings” tab under “Tools”)

2) Setting up conversion values for each conversion type you want to track (you can do this by going into the “Conversions” tab under “Tools”)

3) Creating goals for each conversion type (the goal creation process is the same as setting up the conversion types)

Why It’s Important To Track Conversions In Google Ads

Google Ads can be a powerful tool for your business, but it’s only as powerful as the data you have about what works and what doesn’t.

In order to make the most out of your advertising budget, you need to know how many conversions each ad brings in. This is where conversion tracking comes in! Conversion tracking allows you to see which ads are driving the most conversions and then use that information to make adjustments that will help optimize your campaigns.

You can use conversion tracking with any of Google’s ad types, including text ads (formerly known as Search Network), image ads (formerly known as Display Network), remarketing ads (formerly known as GDN), YouTube video ads, and shopping ads.

Understanding Google Ads Conversions

Google Ads tracking is a powerful tool that allows you to track the effectiveness of your digital marketing campaigns. But if you’re looking to track conversions in Google Ads, you need to define your conversion, install the proper tracking tag, and choose an attribution model. Of course, if it were that simple, we wouldn’t need an entire blog post for it. We’re going to get into the step-by-step instructions for this shortly, but before we do, let’s unpack what each of those terms means so you can get a full picture of what this all means for your Google Ads account.

Defining Your Conversion

When you set up conversion tracking, you’ll need to choose a method for counting your conversions. This method is called an attribution model, and it can be either first click, last click or linear. The choice of attribution model depends on how many ads a user interacts with before completing a conversion action.

First click attribution gives all the credit to the first ad they interact with; last click attribution gives all the credit to the last ad they interacted with; linear attribution gives each ad a fraction of the credit based on how many times they interacted with each one before completing a conversion action.

Conversion value is an option within some conversion actions that allows you to assign a specific value towards that given action. For example, a business might know that form-fills from a specific landing page lead to a $2000 job versus a $200 one, so that page’s conversion action will have that value applied to it. This can impact bidding strategies within your account, like maximize conversion value.

Google tag is a code you add to your website that acts as the “middle man” between your website and your Google Ads account. We’ll fully explain the Google tag installation process and purpose later. For now, keep in mind that this is what enables your website to accurately signal completed actions back to your Google Ads account.

Google Ads enables you to track a variety of conversions.

There are several types of conversion actions in Google Ads, and each one has a different purpose. For example, a click-through is just that: someone clicked on your ad and then visited your landing page. A form-fill is when a user filled out an online form (usually to receive more information about your product). A sale is when someone makes a purchase through your website. Here are the five main types:

Website actions are the most basic or well-known types of Google Ads conversions. A website action could be a purchase, form-fill, button click, and more.

Website conversions are when your website visitors take an action on your site.

These are the most basic or well-known types of Google Ads conversions. A website action could be a purchase, form-fill, button click, and more.

Phone calls: This conversion type is also very popular as it’s simply a call to your business that originates from your Google Ads.

If you have a local business, this is one of the best ways to track conversions, since Google Ads can provide you with details about the number of calls your ads received and who made them.

The only downside is that there are no details on how many people actually went through with buying something once they called—you just get to know how many people called.

App installs and in-app conversions: These only apply to businesses that are advertising an app. Their purpose is to count app downloads or other interactions within an app.

App installs: When someone clicks on your ad and downloads your app, Google Ads counts this as a conversion.

In-app conversions: If someone opens your app after clicking on the ad, Google Ads counts this as a conversion. In-app conversions also include purchases, upgrades, or subscriptions made within the app.

If you’re not advertising an app, then these data types won’t apply to you.

Imported or offline conversions: These are actions that happen offline, but may have originated from an ad. You would import those tracked offline actions, such as an over-the-phone sale or in-person action, via a customer relationship management (CRM) platform.

Google Ads Conversion Tracking (GATC): This is the easiest way to track conversions on Google Ads. GATC is a snippet of code that you add to your site’s code so it can track actions on your site and report them back to Google Ads as conversions.

Free Professional Standard SOP: “Adding Google Ads conversion tracking to a site (using GTM)”

When a user completes an action that is specific to an advertiser’s physical location, it’s considered a local conversion action. These are automatically defined for you by Google Ads since they occur only across Google’s products or services, like Google Maps. Some examples of local actions are clicks to call, viewing a menu, or getting directions.

You’ll also have to choose a conversion category for your conversion actions. The point of this is to make segmenting your PPC reporting easier later by separating out data by category. There are 12+ conversion categories in Google Ads, but Google containers them into types:

Sale categories: Making a purchase, adding an item to a cart, initiating checkout, or subscribing to a recurring service are all examples of sales categories. These are the ones you’ll be familiar with if you’ve ever made a purchase online before—they’re what you see at the end of an e-commerce checkout process!

Non-sale categories: Clicking on an email newsletter signup form or filling out a contact form are examples of non-sale conversions. These kinds of actions are important because they represent potential customers who have become aware of your brand but haven’t yet made the decision to buy anything.

Leads categories: These include other website actions as well as local actions, such as submitting a lead form, booking an appointment, requesting a quote, calling your business, or getting directions.

There are further categories you have the option to select for unique Google Ads conversion tracking situations, like page views or downloads.

Conversion types: You can also choose from different conversion types. These include:

-Download

-Click on a URL

-Click on a phone number

-Click on an image (that is not an image ad)

Setting up Google Ads conversion tracking can be done in three steps.

Now that you know what to expect during the process, let’s walk through a basic website conversion action set up! In order to set up conversion tracking, you’ll need:

A website to place your Google tag code.

The ability to edit your website code: You or your web developer will have to paste a short snippet of code onto your website.

There are two core steps to start your Google Ads conversion tracking journey: creating a conversion action and installing your Google tag.

Step 1: Create a conversion action.

The first step for a standard Google Ads conversion tracking setup is creating a conversion action within the Google Ads platform. Here are the quick, easy steps to do so:

1. Sign into your Google Ads account.

2. In the upper right corner, click into the tools menu, and select the Conversions option located under the Measurement bucket.

3. You’ll be brought to the summary section within your Conversions view, where you’ll want to click +New conversion action.

4. Select website as your type of conversion action and follow the prompts to enter your domain and scan your website. This is to check if you have the Google tag installed on your site. If you don’t, you’ll receive a snippet of code you’ll be prompted to put on your website.

5. Choose how you want to set up your conversion action: either URL setup or manual setup (more on this below).

Which Setup is best?

While a URL setup is quicker and easier, it will only apply to you if you’re looking to track a page load as a conversion.

A manual setup allows you to track clicks on buttons or links, with the option to customize the event tag with conversion value tracking and transaction IDs.

It’s a fairly easy process. You just follow the prompts, and during this step you’ll select an attribution model and other settings. Click on the links below to

Instructions for a URL setup,

Instructions for a manual setup.

I’ve linked to an Attribution Model Guide, so you can decide which one is right for you.

Guide to attribution models.

Step #2: Set up your Google tag

If you’re ready to get started with Google Ads conversion tracking, the next step is going to depend on whether or not your Google tag is already set up.

If your Google tag is already set up and you created your conversion action using a URL, then you’re done and good to start seeing data on that conversion.

If your Google tag is not set up and you created your conversion action using a URL, you’ll get a screen with instructions on how to set it up.

If your Google tag is already set up and you created your conversion action manually, then you’ll get instructions on adding the action’s unique event snippet.

If your Google tag is not set up and you created your conversion action manually, then you’ll get instructions on both setting up the Google tag as well as adding the event snippet for the action itself.

Installing the Google tag

Your Free Access to our Professional Standard SOP: “Adding Google Tag Manager to a WordPress Site”

Step #3: Check your Google Tag

To ensure that your Google tag is properly installed and firing off conversion tracking correctly, follow these steps:

1. Sign into your Google Ads account and navigate back to the Conversions section via the upper right corner menu.

2. In the conversion actions table view, you can see under the Status column how any single conversion action is performing. You can click on a statuses to get more information about it or click on Resolve to see what could be causing it. Check out our Google Ads conversion tracking hang ups guide to know which statuses to look out for.

3. If everything looks good, then you’re ready to start analyzing data!

Looking at your Google Ads conversion data

Once you’ve set up your Google Ads conversion tracking, you’ll be able to start seeing conversion data in your account!

To see this data, you’ll want to add columns like “Conversions” (known as “conv.” in the column view of the platform), “Conversion Rate,” and “Cost/Conversion” to your view. That way, you can leverage those PPC metrics to know you’re getting the most bang for your buck.

And if you’re wondering how your conversion data stacks up against competitors, check out this search ad industry benchmarks.

Troubleshooting Google Ads conversion tracking

You’re not seeing any data in your conversion columns.

If you’re seeing zero conversions in your conversion columns, don’t worry.

It can take up to 24 hours for conversion data to start appearing in Google Ads. If after 24 hours your conversion still isn’t showing up, it’s possible that no customers have converted yet. One way to test this is by going through the motions of a conversion yourself by clicking on your ad when it appears and doing whatever action is required to trigger the conversion on your site.

If after another 24 hours your conversion isn’t registering, double-check that the code was installed correctly. You might have to install additional plug-ins or move the code to a different part of the page.

The campaign has received many clicks, but not many conversions.

If your Google Ads campaign is receiving a lot of clicks, but few conversions, it’s time to take a look at your landing page.

A common reason for this kind of discrepancy is that you’re sending users to your homepage instead of a dedicated landing page. Sending users to your homepage can result in low conversion rates because the visitor doesn’t know what they’re getting into when they click on the ad.

It’s also possible that your landing page isn’t optimized for conversion. Is there a prominent CTA? A simple form? Is the key information available above the fold? If not, it could be that people aren’t ready to convert when they arrive at your site and so they don’t do anything at all—or worse yet, they leave without converting.

Finally, it’s important to make sure that if someone clicks on one of your ads, they’ll be reassured upon reaching their destination that they’ll get what you’ve promised them—including the same keywords and copy so that the person is reassured upon clicking on the ad that they’ll get what you’ve promised them.

Thanks for reading, and we hope you got as much out of this article as we did in writing it. Ultimately, there is a lot to know about Google conversion tracking, but no matter what level of expertise you are at with your conversion tracking, hopefully this guide helped answer some questions and get you headed in the right direction to be more successful with your paid media strategy.

If you like to access our complete library of Professional Grade Digital Marketing SOP’s for FREE, just click on the SOP link in the sidebar or click on this link.. Become an Expert Digital Marketer minus the work..

Dedicated to Your Marketing Success

John

Social Media Marketing Wollongong – How To Grow Your Business With Social Media

by Red/Marketer with a Soul | Aug 22, 2022 | Advertising Wollongong, SEO Wollongong, social media marketing

Social media marketing is an important part of any online strategy. It allows you to reach customers where they spend their time, and create a community around your brand. But it can be confusing. To make things worse, most advice on social media marketing comes from the people selling it, rather than from businesses who are already successfully using it. That’s why I wanted to write this article. I want you to have the real scoop – straight from other successful business owners who know what they’re doing and have been there before you.

Create an Account with Facebook.

Whether you’re a business owner, a blogger or a webmaster, we all know the importance of having a Facebook account. Having a Facebook account allows you to have your own personal page where people can follow and connect with you. However, did you know that there are also websites where you can create a business page as well? This allows your customers to get information regarding your business and also enables them to read posts that you’ve posted on your page. If you’re not using social media yet, now’s the perfect time to start! You can use Facebook as a free platform to build your brand and connect with potential clients.

To get started on Facebook:

1. Create a Facebook Page for your business by going to www.facebook.com/pages/create/. Follow the instructions to create a page for your business.

2. Set up your Page by filling out all of the required fields in the Info tab (including a profile picture).

3. Add some information about yourself by filling out the About tab and adding additional tabs if necessary (for example: Contact Info or Services).

4. Manage your Page by clicking on the Edit Page button at the top right-hand corner of your page (next to where it says “Like”) then selecting Manage Permissions from the dropdown menu that appears next to Settings & Privacy Settings in order to add new people as admins who can post content on behalf of your business.

Setup a Twitter Account

Twitter is another great place to promote your business. It’s easy to set up an account, and you can easily share links to your website, blog posts, and other online content.

To set up a Twitter account, go to the website: https://twitter.com/signup. If you already have a Facebook or Google account, you can use it to sign up for Twitter. If not, you’ll need to create an account with your email address and password, then verify it by entering in your phone number or SMS code.

Once you’re signed in, you’ll be able to write your first Tweet! A tweet is a 140-character message that can be posted publicly (to everyone) or privately (to only your followers). To post publicly on Twitter, just type in your message and hit enter—it’ll be posted instantly! You can also attach photos and videos from other websites using a “link” icon on each post. To send private messages (DM), click on the envelope icon beside a user’s name when they are mentioned in one of your Tweets; this will open up their DM inbox so that you can send them something more personal than what would be appropriate for everyone else to see!

Start posting regularly.

You should post at least once every day. This will help build trust with your followers and keep them interested in what you’re doing..

Here are some tips for making the most of your time on social media:

1. You should post at least once every day. This will help build trust with your followers and keep them interested in what you’re doing.

2. Post during times when your target audience is most likely to be online: between 9am and 5pm (Eastern Time) on weekdays, and 11am – 6pm on weekends.

3. Don’t use all caps or excessive punctuation—it makes it look like you’re yelling at people, which is never a good thing! Also avoid emoticons like 🙂 or :-(—they’re kind of creepy.

4. Make sure that each post has a clear call-to-action so that people know how they can interact with you (e.g., if you’re selling something, let people know how much it costs).

Find out what works best for your audience.

The best way to grow your business through social media is to tailor your approach.

There’s no one size fits all approach when it comes to social media marketing. It depends on your industry, your brand, and your goals.

So how do you know which approach is right for you? Here are some questions to ask yourself:

-What are my goals? Do I want to grow my customer base or increase brand awareness?

-What kind of imagery will appeal most to my customers? Do they like photos or videos? What kind of message should I convey in each post?

-What are the most popular platforms among my target audience? Facebook, Instagram, Twitter…or something else entirely?

-Who am I trying to reach—just people who already know about me or those who aren’t yet familiar with my business?

Promote your posts.

Don’t just post your content and hope it goes viral—you have to promote it!

This is one of the best ways to grow your business on social media. You should promote your posts as much as possible. This will help them gain more views and engagement.

You can do this by promoting your posts on other networks and sites, like Facebook or Twitter. You can also promote them on other websites that are related to yours, like forums or blogs.

If you’re not sure where to start with promoting your posts, then check out these tips:

1. Use hashtags in your posts so people can find them easily when they search for those terms on Twitter or Instagram.

2. Include links in your posts so people who want more information about something can click through and read more about it without leaving their feed (this is called a link-in-post). This is great because it allows users to quickly get a lot of information without having to go somewhere else first!

3. Try using video content on Instagram stories instead of just photos—it’s easier for people to digest while they’re scrolling through their feeds!

And most importantly, don’t be afraid to push yourself outside of your comfort zone. It may feel uncomfortable to hold a giveaway or reach out to strangers, but let’s face it—Social media is a powerful resource that we can all take advantage of. Don’t be afraid to at least give it a try, and you may find yourself growing in ways that you hadn’t even realized were possible.

Growing your business through social media requires consistency, persistence, and a willingness to experiment with new ideas. The information in this article should give you a headstart on growing your company through social media. Hopefully, it will serve you, but even if not; try something new. That’s the only way you’ll know for certain if it works for you.

Dedicated To Your Social Media Marketing Success!

John

Why Advertising Agencies are the Best Option for your Business

by Red/Marketer with a Soul | Aug 12, 2022 | Advertising Wollongong, Digital marketing wollongong, direct response marketing, facebook advertising, Google Ads, Lead generation, Online Advertising Wollongong, SEO Wollongong, social media marketing

If your business wants to grow, advertising agencies are the way to go.

As a small to medium sized business owner, you would have to agree that one of the toughest things to figure out is how to get the attention of potential clients. While we have all heard that word-of-mouth is the best way to generate business, today’s customers are inundated with ads, promotions and information overload. As a result, they can easily ignore your message or even worse, get annoyed with it. That’s why advertising agencies are so important. They are trained strategists who know how to deliver your message in a way that will capture the attention of your target market and keep it from interfering with their world.

They also have the resources and experience to help you reach your goals.

When you’re in the business of selling products and services, it’s important to have an advertising agency on your side. They have the knowledge and resources to help you achieve your business objectives. They have the ability to develop creative campaigns that will attract customers to your products and services.

What’s more, they can help you build a brand that people will recognize and want to buy again and again.

Business owners who work with advertising agencies tend to see results quickly—and those results are often measurable in terms of increased sales or improved customer loyalty.

You get access to their expertise.

Every marketing campaign is unique. Your business has its own goals, needs and audience. You need an ad agency that can develop a customized strategy for your company based on your specific needs.

The best ad agencies are able to take the time to understand your business and your goals before they develop a plan of action. They know that effective advertising requires more than just creating an ad campaign; it requires understanding who you’re trying to reach and what message will resonate with them.

You get access to new ideas.

You’ve got a business to run, and you don’t have time to spend hours on your marketing strategy.

Fortunately, an advertising agency can help you get the most out of your marketing dollars. They can bring fresh perspectives to your business, helping you develop creative campaigns that will appeal to your target audience. They can also provide insight into the latest trends in your industry so you can stay up to date with current events.

You get access to more qualified leads.

It’s no secret that marketing is a challenging endeavor. In order to succeed, you need to get your message across to the right people at the right time—and that means being able to reach a diverse range of demographics.

You need to get access to more qualified leads.

When you work with an advertising agency, they are able to offer you a wealth of opportunities that would otherwise be unknown to your business. This includes access to advertising platforms and markets that might not be available to smaller businesses like yours.

You also get access to more qualified leads.

When companies advertise on TV or radio, they are often advertising to everyone in their local area or even state. This means that the leads generated by these ads may not be targeted enough for your business needs. With an advertising agency, you get access to a network of professionals who will target their campaigns specifically at your ideal customer base.

You might like to also read: >>Big Business vs Small Business Marketing<<

At the end of the day, an ad agency is the ideal choice because they are experts at creating marketing material. While they will require payment for the services they provide, it is a small investment that can pay off in a big way. Their expertise will result in a better advertising campaign than you could ever run on your own.

Ultimately, the agency you choose will depend on your own needs and preferences. But if you are searching for an advertising agency that can provide your business with primary or secondary marketing tools, such as commercials or advertisements, then an ad agency may be just what you need to help your company thrive.

Dedicated To Your Marketing Success

John

Essential & Affordable Marketing Tools For Your Marketing Tool Chest

by Red/Marketer with a Soul | May 30, 2022 | Advertising Wollongong, Digital marketing wollongong, direct response marketing, Google Ads, Lead generation, Online Advertising Wollongong, SEO Wollongong

Optimise Your Marketing Efforts

It’s not easy to run a small business. You’re probably spread thin and don’t have the budget or personnel to shell out for countless expensive marketing tools. The good news is that there are plenty of affordable and effective tools out there to help you optimize your marketing efforts and compete with the big guys. We’ve compiled a list of our favorite marketing tools to help you avoid marketing madness. You won’t need them all, and we’re not comparing apples to apples here. So find a few that work for your business and invest time and energy into maximizing them.

Read on to learn more about these tools for analytics, content marketing, lead generation, SEO, PPC, email marketing and automation, design, project management and social media below the infographic.

How are you measuring your small business’s success? The Power of Analytics for Small Businesses

What’s the only thing better than having great marketing analytics? Having great marketing analytics paired with easy to use customer engagement tools. You’re online, in a very crowded space, competing for your customer’s valuable attention.

If you’re looking for a solid analytics tool, consider these options:

Google Analytics

When it comes to marketing, the importance of analytics can not be overstated. The truth is that if you don’t have a solid analytics tool in place, you’re missing out on all sorts of opportunities to improve your business.

Chances are you’ve heard of Google Analytics. It allows you to capture and analyze data on your web traffic and visitors. When used effectively, you can greatly increase your site’s user experience and increase conversion rates.

Google Analytics is one of the best tools out there for analyzing your website’s traffic, but it’s not your only option. There are several other great analytics tools that offer similar functionality and can help take your business to the next level by providing insight into how people interact with your content.

KissMetrics

Do you have a SaaS business? If so, you need KISSmetrics!

KISSmetrics will help you find out where your prospects are coming from and map their journey on your website from prospect to customer. It gives you the important data you need to optimize your marketing channels, attract more customers, and get them to convert once they reach your website.

Hotjar

Hotjar is an all-in-one analytics and heatmap tool that integrates with tons of tools like WordPress, Instapage and Unbounce. Hotjar’s setup is incredibly easy AND you can record web visits to see where your customers are clicking and focusing on your website.

With hotjar, you can see how users are interacting with your site—from clicks, to scrolls and even mouse movements. You can also see how many people are using your site in real time!

Hotjar has several different types of tracking:

Heatmaps – See what areas of your page are getting the most attention (and which aren’t). This will help you optimize your pages for conversion!

Recordings – Record web visits so you can see what people are doing on your website or blog. Perfect if you want to see where they’re clicking or scrolling on a specific page.

Funnels – See how many users drop off at each step of the conversion funnel before converting. Use this info to improve your conversion rates!

Surveys – Collect feedback from visitors about their experience on your website or blog by creating surveys with Hotjar’s survey tool.

Intercom

You know what’s better than a customer? A customer who loves you.

And you know what’s better than a customer who loves you? A customer who loves you so much that they tell their friends and family, who also become customers!

But how do you get there? How do you take the first step to building that kind of relationship with your customers?

Well, first of all: stop doing things manually. If you’re managing a website or platform and answering customer service emails by hand, it’s time to change that.

Intercom is a customer messaging platform that allows you to see where your customers are getting tripped up and to send them targeted messages to solve their problems. The tool gives insight into areas of improvement on both your website and within your platform if you’re a Saas company. By automating customer service and triggering live chat, you can keep customers engaged and prevent costly churn.

How Small Businesses Can Use Content Marketing to Grow.

As a small business owner, you’re probably focused on growth. To that end, have you considered content marketing as a strategy for growing your business? It can be an excellent way to attract potential clients. If that is something you want to learn more about, read on..

WordPress

WordPress powers 27% of the internet. And there’s a reason for it. WordPress is the easiest content management system out there (in our humble opinion), and it’s super reasonably priced: free for personal use, but the best package for small businesses starts at $8.25 USD/month.

That’s right—you can get all the benefits of a professional website that you control at an affordable price!

You know what else makes WordPress so great? It’s easy to use, even if you don’t have any technical skills. You don’t need any special training or knowledge of coding, because WordPress does most of the hard work for you! And if you need help, there are tons of tutorials and resources available online to help you get started (just search “WordPress tutorial”).

What are some other benefits of using WordPress? Well, here are just a few:

-It’s free to start with and only costs money once your site gets big enough that there are fees involved in hosting it.

-It has thousands of themes available so that no matter what kind of business or brand identity you have, there will be something out there that suits them perfectly!

-It has built-in security measures.

Feedly

Don’t waste your valuable time searching for content.

With Feedly, you can search, organize and share relevant content directly from one place. Not only that, but it integrates with several project management tools such as Slack and Trello.

Here are some other reasons why you should use Feedly to curate your social presence:

– It’s easy to use

– It saves time by letting you focus on what matters most

– You can access it anywhere

Grammarly

Are you one of those people who never get their blog posts edited before they go live? You know the ones—they have all kinds of weird mistakes in them, like the fact that their subject and verb don’t agree, or their pronoun doesn’t agree with its antecedent, or their passive voice is clogging up their writing.

We feel your pain. But we also have a solution! Grammarly can help you avoid embarrassing errors like these.

Grammarly is an online grammar checker that works with your spell checker (if you use one) to catch errors in your writing that are way too common for anyone to make on purpose. It will even help you avoid common typos like “their” instead of “there.”

And if you spring for the premium version, Grammarly also offers a plagiarism checker that can help ensure that none of your content has been lifted from other sources without proper citations.

Co-Schedule

You’ve got a great content marketing plan. You know who you’re targeting, how to reach them, and how to keep them engaged.

Now it’s time to get down to business: writing headlines.

Headlines are the first thing readers see when they look at your content. They determine whether or not they’ll click on it—and if they don’t click, they won’t read any of your amazing content.

So we recommend using CoSchedule’s Headline Analyzer tool to make sure your headlines are as strong as they can be. This tool will give your headlines numeric scores AND suggestions for making them even stronger!

BuzzSumo

BuzzSumo is an excellent tool to help you uncover the trending topics and content that performs across various social media the best. You can also identify influencers (and spy on your competition if that’s what you’re into).

With BuzzSumo, you can:

1. Find out what’s trending across all major social media platforms (Facebook, Twitter, Instagram, Pinterest, Google+), including content published by specific people or brands.

2. Identify the most shared content on each platform for any time period between 1 month and 6 months—or even longer if you want to go back through history!

3. See which sites are linking to a certain piece of content.

Wistia

Video marketing is all the hype this year, and it’s no wonder why: people love watching videos! It’s a great way to show off your product or service in a fun and engaging way, but it can also be super intimidating. If you’re new to video marketing, I’ve got some great news for you: Wistia is the best resource for learning how to make videos that convert.

Wistia is an awesome video tool that helps you create stunning videos with ease. Not only do they offer analytics, automation and a place to host your videos (which is perfect if you’re hosting on your own site), they also have an incredible call-to-action feature that allows you to drive traffic back to your site no matter where your Wistia video lives on the internet.

Small Business Tools for Capturing Leads

Small business owners have unique challenges when it comes to generating leads. If you’re struggling with generating leads, check out these small business tools that can help you capture more qualified leads. I’ve worked with many (too many) SMBs over the years and know these tools in particular will help you thrive

JotForm

JotForm is a drag-and-drop form builder that allows you to create, publish and analyze online forms.

The best part? You can do all of this in no time at all! JotForm is the easiest way to build, host and share your forms. It’s free, easy to use and works great on any device.

You can build your form in minutes and customize it however you like. Once you’re ready to publish, JotForm will send users directly to their form so they can fill it out. And if you want feedback from users, JotForm includes a survey feature so you can collect information about how your customers feel about certain products or services.

JotForm helps businesses save time by eliminating the need for manual data entry and expensive software tools. It also helps them easily collect customer feedback so they can make informed decisions about what direction their business should go next.

OptinMonster

As a business owner, you’ve got a lot on your plate. You’re trying to grow your list, improve your conversion rate, and increase sales.

But how can you possibly do all of that and still make sure your website is running smoothly?

Enter OptinMonster.

OptinMonster’s simple lead capture forms are an easy way to serve up irresistible resources to your audience, growing your list. OptinMonster allows you to A/B test your forms to see what’s working and what isn’t so you’ll understand why your visitors are staying and going.

Unbounce

If you’re looking for a way to build a landing page without having to code or hire a professional web designer, then Unbounce is a great option.

Unbounce has beautiful pre-designed templates that will allow you to get your pages up and running in no time. You can choose from over 100 different templates, or use one of the many free ones available on their site. You can also create your own layout using their drag-and-drop builder, or add elements from Unbounce’s library of stock images and videos.

You can even use Unbounce’s built-in A/B testing feature to find out which designs are working best for your users.

LeadPages

LeadPages is a popular landing page builder that makes it super easy to create beautiful, professional-looking landing pages without any coding.

LeadPages offers pre-designed landing page templates, pop-up forms and the ability to send SMS opt-in codes. They boast tons of easy integrations and their Pro Plan starts at $48 USD/month.

Sumo

Sumo (formerly SumoMe) has an array of helpful lead capture tools, including sophisticated opt-in forms, easy integrations with just about any content management system, Google Analytics integrations and heatmaps. Pricing depends on your website visits but starts with a free package (best for those just getting started).

If you’re looking for a tool that helps you grow your mailing list while tracking the effectiveness of your campaigns, Sumo is the solution for you. The service offers many options for capturing leads and driving traffic to your website, including heatmaps and analytics reports.

SumoMe is an all-in-one platform that helps you grow your email list, improve your website’s performance, and make more sales through their email marketing tools. It has an intuitive interface that makes it easy for anyone to use; however, it does require some technical knowledge to set up correctly. If you’re looking for a simple solution without much customization then SumoMe might be right for you!

HelloBar

HelloBar is a tool that helps you turn website visitors into email subscribers, and those subscribers into customers. The tool is simple and easy to use, and it’s free for the first 100 emails you send.

The lead capture bar, called HelloBar®, adds a non-intrusive lead capture bar to your website. Visitors can enter their contact information right there on your site, and you’ll get an alert when they do so. You can then send them an email thanking them for signing up—and inviting them to subscribe to your newsletter!

The tool also allows you to promote your social content. When users click on any link in the bar, they’ll be sent directly over to Facebook or Twitter so they can share your content with their friends. They’ll even get a reminder of what they were just reading about right when they arrive at another site.

And finally, HelloBar® makes it easy for you to A/B test your messaging: just go through all of the options available in the app and see which ones perform best!

Qualaroo

Qualaroo is the best way to get the answers you need about your website, product and conversion funnel.

Qualaroo allows you to optimize your site by providing targeted website surveys to capture customer insight. With Qualaroo you can target questions to visitors anywhere on your website, in your product or in your conversion funnel. Their startup package starts at $199 USD/month billed annually.

Qualaroo is a great tool for getting valuable information from your customers and increasing conversions. The surveys are easy to set up and you can choose where they appear on your site. You can also set up triggers so that only people who have visited certain pages will be asked questions about them.

LiveChat

When you’re a small business, you have to use every tool at your disposal.

LiveChat is an easy way to engage customers on your website, capture visitor information and provide more personalized, immediate customer service. The LiveChat starter package starts at $19 USD/month—and it’s a great way to capture prospects from your website who might otherwise bounce.

Small businesses can save money on SEO and PPC with simple tools.

Talking to marketing agencies can get expensive, especially if they are trying to sell you on SEO and PPC without telling you that there is a much cheaper alternative. This guide provides some alternatives which will make SEO and PPC affordable for your business.

Wordstream

WordStream is the company to trust when it comes to all things PPC and paid advertising. They know their stuff and they can help you get the most out of your digital marketing efforts.

Their free Google Ads Grader is a surefire way to know where your small business can make improvements. It’s quick and easy to run through, and it will show you exactly what you need to do in order to make sure that your ads are reaching their full potential!

Not only does WordStream have a phenomenal team and company culture, but they’re absolute bosses when it comes to all things PPC and paid advertising. Their free Google Ads Grader is a surefire way to know where your small business can make improvements.

Yoast

Yoast is the most popular SEO plugin for WordPress. The tool works easily to optimize your content and landing pages to make sure your site is set up for success. With features like a readability checker and keyword optimizer, Yoast will make sure your content is optimized for the right eyes.

With Yoast, you’ll be able to take full advantage of our best-in-class features. You can simply install it on your WordPress site and get started optimizing your content automatically. You’ll get notified when one of our amazing features has detected an issue with your content or meta tags so you can fix it before Google notices it and penalizes you!

Google Adwords

Google AdWords is an incredibly important advertising platform that can help your small business reach new customers.

AdWords offers search, display and video advertising to help you reach your customers where they’re searching. This means you don’t have to pay for every customer who finds you on Google; instead, you can choose which customers are the best fit for your business.

There is a cost to using AdWords, but it’s worth it for your business to drive more traffic to your website.

SpyFu

SpyFu is the best tool for spying on your competition.

We all know that SEO is a competitive game, but we also don’t have time to waste. SpyFu makes it easy to see where your competitors rank, what keywords they’re bidding on, and what strategies they’re using—without having to do any of the hard work yourself.

SpyFu literally allows you to spy on your competitors. The platform allows you to search for any domain and see every place they’ve shown up on Google. You can also see a list of every keyword your competition bought on Adwords, every organic rank, and every ad variation in the last 10 years. Now that’s good detective work.

Ubersuggest

Ubersuggest will help you find the best keywords for your business. It’s a tool that helps you dig deep into Google’s search suggestions and find out what people are searching for—and then how they’re searching for it.

You can use this data to do a few things:

1) Figure out what people want to know about your product or service,

2) See what keywords they’re using to search for your product or service, and then

3) Use those keywords in your content strategy so that when someone searches one of those terms, they’ll find your website!

Email Marketing & Automation For Small Businesses

Email marketing and automation is one of the most effective marketing methods for small businesses. It permits sending personalized messages to interested audience, 24/7. But choosing from a wide variety of email services can be challenging. This article will teach you how to find the best email marketing service for your business.

Zapier

Automating your business is essential. It allows you to focus on running your company, instead of wasting time on the boring stuff.

But what if you don’t know where to start? Or how to do it? Or even what “automation” means?

Zapier changes all that. It’s an easy-to-use tool that allows you to connect your web apps for easier automation that will optimize your processes and keep your small business running smoothly. You can set up simple triggers (such as when someone submits a form), or create more complex automations (like when someone uploads a video). Whatever type of automation works best for your company, Zapier has got you covered—whether you’re looking for something simple or complex.

MailChimp

MailChimp is undeniably the most well-known email marketing platform. They have 15 million customers and tons of integrations, but they don’t offer the CRM feature. This tool is perfect for enterprise businesses who can build an integration with their CRM or for those not looking for CRM functionality.

With [tool name], you can easily view customer data in a single place. You can segment your subscribers into groups based on location, gender, interest and more. You can also create automated workflows based on actions such as purchases, abandoned carts or failed signups.

With this tool, you will be able to send personalized emails that improve your open rates and click-through rates. There are tons of features that make it easy to customize your campaigns according to your needs and goals. You can have up to 2000 subscribers with the “free forever” plan. So its great for low budget startups.

Mailerlite

MailerLite is a software tool that helps you create, send, and manage all of your email marketing campaigns.

MailerLite’s drag-and-drop interface makes it easy to create beautiful emails that get results. It makes it simple to design a template from scratch or customize an existing one, so you can make sure your message looks great on any device.

MailerLite also lets you schedule and send emails at exactly the right time, so you don’t waste money sending messages to people who aren’t interested in what you have to say. You’ll get more engagement with MailerLite because your subscribers are getting messages when they’re ready for them. You can have up to 1000 subscribers on their “free forever” plan.

Clicksend SMS

With Clicksend SMS automation for small business, you can set up a system that allows your customers to text you questions and receive responses automatically.

This is a great feature for small businesses that want to offer their clients the option of receiving answers through text messages.

You can set up as many automated responses as you want, so it’s easy to make sure every question gets an answer.

The best part about this service is that it’s completely free!

Small Business Social Media Tools

Small businesses don’t have the same social media marketing budgets as the big guys. In fact, most are limited to a few hundred dollars in their monthly marketing budget. How can you use social media to engage an audience when you’re on a shoestring budget? The answer is your creativity! Here’s a look at some affordable social media tools that can help you achieve your goals

Buffer

Social media can be a major time suck. Lucky for you, Buffer’s incredibly easy scheduling tool, content library and robust analytics make it easier to reach more people while saving you time.

Buffer is the easiest way to schedule social media posts in advance and analyze how they perform. You can use this simple scheduling tool to turn your social media posts into a set of tasks that automatically go out at the best times for your audience. They also give you suggestions on what days are best to tweet or post based on your past performance.

You can also use Buffer as a content library where you can store all of your favorite quotes, articles and images that you want to share—so when you’re ready to post, just drag them into our scheduling tool!

And with our new analytics dashboard, we’ve made it even easier for you to see how your posts are performing—and adapt accordingly!

Hootsuite

Hootsuite is the best social media management tool out there.

With Hootsuite, you can manage all of your social media accounts from one place. You can post to Facebook, Twitter, Instagram and LinkedIn from a single dashboard—and that’s just the beginning. The real magic happens when you start using the advanced analytics and reporting features to analyze your content performance and keep track of how your audience is responding to it.

The best part? Hootsuite has a “free forever” version that lets you monitor up to two social accounts at once, so there’s no reason not to give it a shot!

Bitly

Bitly is the most popular link management available. Users can shorten, manage and measure shared links across the web giving greater insight into engagement. Best news? Bitly is free (unless you want branded links and an enterprise account).

Social media managers know that tracking links shared on social media can be a nightmare. Bitly makes it easy to manage, track and measure all of your links in one place.

With Bitly, you can create shortened URLs for any link you want to share online. When someone clicks on your shortened URL, they’ll be taken to the original source of your content. This means that you can use Bitly to track how many people click on each link so you can see how effective each piece of content is at driving traffic back to your website or blog!

DrumUp

DrumUp is a newer kid on the block, but it’s effective nonetheless—and it does everything you need out of a social media scheduling tool.

Not only can you curate content, schedule it, and suggest hashtags for your posts to expand reach and engagement, but DrumUp has a few features that really make it stand out in the crowd:

-It’s easy to use. Just drag-and-drop your post into the timeline for your campaign, choose whether you want it posted as soon as possible or later on in the day (or week), and click “Create.” That’s all there is to it!

-The app is free and doesn’t even require an account—just sign up with Facebook or Google if you want to save your campaigns or access them on mobile devices.

-DrumUp suggests hashtags based on the content of your post so that you don’t have to worry about coming up with them yourself. Just input your message (and maybe a few keywords), choose a campaign name, and let DrumUp do all of the work!

Design tools for small businesses.

Looking for the right design tools to kickstart your next idea? Small businesses face unique challenges when it comes to design — and even the basics can sometimes be out of reach. That’s why we’ve put together this guide explaining the best design tools for small businesses with little money and time.

Canva

Visual content gets much higher engagement and conversion rates than text only content. Canva helps you create beautiful images and other visual assets. If you’re not ready to create images all on your own yet, Canva is the perfect option for getting started.

In fact, Canva is so effective at helping you create visually appealing content that it has been used by brands like Red Bull, Facebook, and Apple.

The best part? It’s free! You can even use it as a web app or download their iOS app if you want to use them offline.

Just select what kind of image you want (like an infographic or social media post), choose from a wide variety of templates, and customize it however you want!

With just a few clicks and some simple design skills, Canva can take your visual content from mediocre to amazing.

Stencil

You can’t have too many tools at your disposal when you’re creating content for social media and content marketing. Stencil is a great option for people who want to create high-quality images quickly and easily, even if they don’t have any design skills.

Stencil is similar to Canva, but with a few extra features that make it stand out. For example, you can upload your own fonts and use them in your designs—something that Canva doesn’t offer. You can also get started on an image from scratch by drawing a shape or using one of their templates. And the best part? They have almost a million images to choose from!

If you use Chrome, you can also install their extension so that you can create images while browsing the web!

Adobe Creative Cloud

Adobe Creative Cloud is the perfect tool for small businesses that want to make a big impact.

There’s a definite learning curve, but once you master Adobe Creative Cloud, the possibilities are endless. You can create professional and engaging images with ease—and pair them with any content you’re working on.

Don’t let the name fool you: this isn’t just for creatives. Creative Cloud gives small businesses the opportunity to share their story in a way that will capture the attention of their target audience and convert them into paying customers.

Project management tools for small businesses.

Project management is a critical part of any small business, and it can be incredibly difficult to get right.

But with the right tools, you don’t have to be an expert at project management to get it done—you just need the right tools.

Here are some of our favorites..

Slack

Slack is the place to be for businesses.

The platform helps teams organize projects by bringing communication into one place, sharing and commenting on files, and integrating with other apps to get more done in less time. Not to mention the Giphy feature is loads of fun during team chats. Oh, and it’s free for almost all businesses (unless you need an upgraded account).

But wait… there’s more! Slack has a ton of other incredible features that make it even better than it already is—like being able to add customized emojis to your messages, or search through all past messages in a specific channel without scrolling through page after page. It even lets you see which team members are online at any moment so you can easily reach out when needed.

We (like millions of other businesses) l-o-v-e Slack because it helps us be more productive and stay connected with our teams around the clock – no matter where we are in the world.

Evernote

It’s so easy to get lost in the shuffle of a project. When you’re in the thick of it, it can be hard to keep track of all of your responsibilities and deadlines, let alone your project documents.

Evernote makes it simple to create notes and categorize task into project-specific notebooks. You can even scan in paper docs to make keeping track of project documents a breeze.

Trello

Trello is a popular choice for small businesses because it offers a free plan for small teams and their business accounts start at $10 USD/month.

Trello’s main interface functions like a whiteboard, making it easy to use for anyone who’s unfamiliar with project management software. The setup process is also seamless.

Trello has more than 8 million users worldwide and gets good reviews from small business owners because of its seamless setup and ease of use.

Asana

You’ve got a lot of stuff on your plate.

And Asana is here to help you make sense of it all.

Asana provides a holistic overview of personal or professional to-dos with its simple interface and powerful integrations. It’s a great option for teams and individuals alike. With Asana, you can unify your workflows and improve productivity with smart alerts and notifications that keep everyone on track—no matter where they are or what device they’re using.

Google Drive

If you’re just diving into project management, Google Drive is a simple way to share and collaborate on documents, see revision history, and let team members leave & resolve comments. Drive offers a plethora of business tools including documents, spreadsheets, and presentation slides. Plus, it’s free.

The best part about Google Drive is that it’s easy to use. You can create new files in any format or upload existing ones straight from your computer or mobile device. You can also set permissions so that only certain people can view or edit your documents and folders.

Google Drive comes with a robust search engine that lets you find exactly what you need in seconds—whether it be an old presentation slide or an important document that was lost in the shuffle. It also offers real-time collaboration capabilities so everyone can see who’s working on what at any given time. The tool is even compatible with other cloud storage platforms like Dropbox and Box!

Marketing can be a relatively expensive proposition, but if you get the right tools at a good price (and in some cases free), marketing your business becomes more manageable and you save money. Hopefully this guide has shed some light on what to look for when purchasing marketing tools and how to get the best deal. The possibilities are limitless with great marketing tools, and now it’s up to you to make them work for you. If you found this article helpful please follow us on our social media platforms, we would love to have you onboard!

Dedicated To Your Marketing Success

John

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