Future of Marketing, What Skills You Will Need?
How will marketing change in the coming decade?
According to Adobe’s Marketo, “Niche marketing capabilities will become the most important skills. Current tasks performed by a marketing team will decline in importance or be automated into oblivion.”
Most In-demand
The marketer of 2025, will need skills that focus around analytics, data & insights, CX (customer experience)/UX (user experience), AI (Artificial Intelligence) & machine learning, Vanity metrics, which include impressions, “likes,” shares, comments, followers, open rates, views, traffic, time on site, bounce rate open rates etc.. digital marketing & media (though this is declining), and marketing technology & operations, marketing will essentially be a technology hub.
Sophisticated Data Analytics
In fact, only analytics remains a top priority from the current crop of top four skills. They includes digital marketing and media, Social media marketing will halve and content marketing.
Sophisticated data analytics, will be the most important skill in the marketing.
Neuromarketing
Neuromarketing is the study of customer behavior and how it affects the buying pattern of a target audience. For example, researchers may find that a particular stimulus causes a response in the brains of test subjects that’s correlated with a desired behavior (e.g. the release of a ‘feel good’ hormone). Obviously, as a marketer, you’d want to know these cause-effect relationships so that you can apply the principles to your creative, and thereby drive improvements to your key conversion metrics.(Smart Insights)
The marketing team of tomorrow, may not be recognised by the marketing team of today. Artificial intelligence and advanced data analytics will be the key tech drivers. Neuromarketing, which barely exists today, will feature strongly.
The day-to-day functions of marketers will change greatly. For instance, there will be much less emphasis on decisions around email marketing or social media. Rather, those kinds of tasks will be more and more reliant on machines to make better decisions than people make today.
Yours In Marketing
John
