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Build a Better Tracking URL

Take control of your analytics. This tool provides everything you need to generate powerful, accurate tracking parameters for your Google Ads campaigns.

Google Ads URL Builder

URL Builder Tool

Fill in the fields below to generate your tracking URLs.

Best practice: Use {campaignid} to auto-fill your campaign's ID.

Identifies the ad group. Use {adgroupid} to auto-fill.

Shows which search keyword triggered the ad. Highly recommended.

Custom Parameters (Optional)

Your Google Ads Setup

Add custom parameters to see output here.

Example Resulting URL

This is the full URL a user would land on after clicking your ad.

Enter a landing page URL to see the final result.

How to Use This Tool

  1. Fill in the Form: Start by entering your website's landing page in the "Your Landing Page URL" field. The other fields are pre-filled with Google's recommended placeholders, which you can customize if needed.
  2. Copy the Final URL suffix: The first output box on the right generates the suffix string. Click the "Copy" button to copy it to your clipboard.
  3. Paste in Google Ads: Go to your Google Ads account. In your campaign settings, find the "Campaign URL options" section. Paste the text you copied into the field labeled **"Final URL suffix"**.
  4. Add Custom Parameters (if used): If you added any custom parameters, you must also add them in Google Ads. Click on "Custom parameters" (below the suffix field) and manually enter the Name (e.g., {_promocode}) and Value (e.g., WINTERSALE) for each one.
  5. Review the Result: The "Example Resulting URL" box shows you what the final, complete URL will look like when a user clicks your ad. This is for your reference to confirm everything is set up correctly.
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