Multi-channel Ad Campaign Management Scope & Pricing

Basic Service

Campaign Setup:

Initial consultation to understand objectives./goals
Setup of campaigns on selected platforms (e.g., Google, Bing, YouTube, Facebook, Instagram, LinkedIn, Tik Tok).
Basic keyword research and audience targeting.
Creation of simple ad creatives (text and images).
Basic configuration of tracking and analytics tools (e.g., Google Analytics).

Ongoing Tasks:

Monthly Reporting:

- Provision of a standard report outlining key metrics such as impressions, clicks, click-through rates (CTR), and conversions.
- Basic analysis of campaign performance with general recommendations for improvement.

Cost: (AUD)

Setup Fee: $747 (one-time)
Monthly Management Fee: $957

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Standard Service (Includes Basic Features)

Campaign Setup:

- Comprehensive consultation to define detailed marketing objectives and KPIs.
- Setup of campaigns with advanced keyword research and audience segmentation.
- Creation of diverse ad creatives (text, images, and basic videos).
- Advanced configuration of tracking and analytics tools, including goal setting and conversion tracking.

Ongoing Tasks:

Regular Monitoring and Optimisation:

- Weekly or bi-weekly monitoring of campaign performance.
- Regular adjustments to bidding strategies, keywords, and ad placements.
- Split testing (A/B testing) of ad creatives and landing pages to optimise performance.

Detailed Monthly Reporting:

- Integration with third party analytic platforms, Semrush and Ubersuggest
- Detailed reports with insights on performance metrics, conversion rates, and ROI.
- Actionable recommendations for ongoing optimisation.
- Monthly strategy meetings to discuss performance and adjust tactics as needed.

Cost:

Setup Fee: $997 (one-time)
Monthly Management Fee: $1997

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Premium Service (Includes Basic + Standard Features)

Campaign Setup:

- In-depth consultation to align campaigns with comprehensive marketing strategies.
- Advanced keyword research, competitive analysis, and audience targeting.
- Creation of multiple ad variations (text, images, videos, and interactive content).
- Full configuration of advanced tracking tools, including custom dashboards (Semrush and Ubersuggest) and detailed analysis and conversion paths.

Ongoing Tasks:

Comprehensive Monitoring and Optimisation:

- Daily monitoring and real-time adjustments to campaigns.
- Continuous optimisation of bids, keywords, and ad placements based on performance data.
- Advanced A/B testing of multiple ad variations and landing pages.

Advanced Analytics and Reporting:

- Custom reports with deep dives into performance metrics, including customer journey analysis and multi-channel attribution.
- Regular strategic reviews with comprehensive recommendations for improvement.
- Ongoing consultation and strategic adjustments to align with evolving business goals.

Cost:

Setup Fee: $1,497 (one-time)
Monthly Management Fee: $2997

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Answers to Your Questions

Q1: What are the different levels of service you offer for multichannel ad campaign management? We offer three levels of service:

Basic Service: ideal for small businesses or startups with limited budgets and those needing straightforward campaign setup and basic performance tracking
Standard Service: suitable for medium-sized businesses looking for regular campaign optimisation, detailed performance insights, and ongoing strategic adjustments.
Premium Service: suitable for larger businesses with significant ad spend and complex marketing needs, requiring advanced analytics, comprehensive optimisation, and ongoing strategic support.

Each level is designed to meet different client needs and budgets.

Q2: Do you offer single platform ad campaign management services? Yes, we do offer single platform ad campaign management services for clients who prefer to focus their advertising efforts on a specific platform.

a. What platforms can I choose for single platform ad campaign management? You can choose from a variety of popular platforms including Google, Bing, YouTube, Facebook, LinkedIn, Instagram, and Tik Tok.
Service as per Basic but for a single platform of your choice.

b. What are the costs associated with the single platform service? The costs vary depending on the complexity and scope of the campaign:

Setup Fee: $300 – $500 (one-time)
Monthly Management Fee: $600 – $800

c. Can I upgrade to multichannel ad campaign management later? Yes, you can upgrade to any of our multichannel ad campaign management services at any time. We will help you transition smoothly and ensure all your campaigns are integrated and optimised across multiple platforms.

Q3: How do I know which level of service is right for my business? The right level of service depends on your business size, budget, and specific marketing needs. Small businesses or startups with limited budgets may benefit from our Basic Service, while medium-sized businesses may find the Standard Service more suitable. Larger businesses with significant ad spend and complex needs may require our Premium Service.
Single platform is great for startups and testing ideas.